Full-Time

Lead Management Associate

AstroLokal

Lokal App

Lokal App

1,001-5,000 employees

Hyperlocal vernacular content platform

No salary listed

Bengaluru, Karnataka, India

In Person

Bachelor's

Category
Business & Strategy (1)
Required Skills
Lead Generation
Computer Networking
CRM
Social Media

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Requirements
  • A Bachelor's degree in Business, Marketing, or a related field.
  • One to three years of experience in lead generation, astrologer onboarding and retention, or supply operations.
  • Strong social media research and networking skills to source high-quality leads.
  • Fluency in Malayalam and English, including reading, writing, and speaking.
  • Proficiency in customer relationship management tools and data management.
  • Strong organizational skills and attention to detail.
Responsibilities
  • Hunt for leads through social media platforms, lead generation portals, and other relevant sources.
  • Manage and track inbound leads from social media, referrals, inbound inquiries, and other sources.
  • Reach out to potential astrologers, explain the onboarding process, and assess their suitability.
  • Coordinate with quality teams to schedule assessments and interviews.
  • Maintain accurate records of lead interactions and progress in the customer relationship management system.
  • Ensure timely follow-ups to maximize lead conversion rates.

Lokal App is a hyperlocal platform delivering district-level content in vernacular languages for non-English speaking users in India’s Tier 2 and 3 towns, with local news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes. It works by aggregating content from local users and stringers, plus an in-app training program that allows residents to become contributors and earn money as digital reporters. Revenue comes from content-led digital marketing, local classifieds, and service fees, mirroring a newspaper’s income streams in a digital form. Its focus on vernacular, district-level information and a formal contributor network sets it apart from urban, English-dominated platforms, aiming to connect rural markets with brands and services while empowering local participants.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$29.8M

Headquarters

Bengaluru, India

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • Google Play updated Lokal on May 22, 2026, signaling active product investment.
  • Lokal claims ₹100 crore ARR and 20% monthly growth in May 2025.
  • The company serves 5 million users across six states, sustaining advertiser access to Bharat audiences.

What critics are saying

  • FY22 losses reached about ₹39 crore, while revenue remained only ₹8.4 crore.
  • 53 app sprawl dilutes product focus and inflates moderation, acquisition, and engineering costs.
  • AI-generated posters and status content commoditize easily, inviting clones from Google, Meta, and ShareChat.

What makes Lokal App unique

  • Hyperlocal vernacular coverage spans 180+ districts, 600+ towns, and 1,400+ villages.
  • Lokal runs 53 apps across jobs, matrimony, agriculture, astrology, wellness, and finance.
  • AI-enhanced status content and human-moderated reporting deepen daily engagement in non-English markets.

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Benefits

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

3%
YourStory
Apr 25th, 2023
The untapped potential of MSME insurance

Hyperlocal content platform Lokal has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors.

YourStory
Apr 25th, 2023
Lokal raises Rs 120 Cr in Series B from Global Brain, Sony Innovation Fund and others

Lokal, India's hyperlocal content, community, and classified platform, announced it has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors. The company will use the fresh funds to gr

YourStory
Mar 9th, 2022
[Product Roadmap] How Lokal Went From A Whatsapp Group To A Top Hyperlocal Content And Social Media App

Hyperlocal content and social media platform Lokal offers local news, classifieds, matrimony ads, and jobs in regional languages.

TechCrunch
Oct 21st, 2021
Lokal receives financing of $12M in round of financing

Indian hyperlocal social media platform Lokal has raised $12 million in a new round of financing led by Chinese internet conglomerate Tencent, according to a source familiar with the matter.