Digital Communications Specialist

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Job Posting Title:

Digital Communications Specialist

Position Type:

Professional / Unclassified

Department:

LSUAM HSE - University Laboratory School (Rob Lyles (00004955))

Work Location:

0106 Lab High School

Pay Grade:

Professional

Job Description:

College of Human Sciences & Education

Digital Communications Specialist

Communications University Laboratory School

The LSU Laboratory School requires a Communications Specialist to ensure timely and accurate information is shared with our stakeholders. This role coordinates and organizes various events, captures organic activities throughout the day and shares them through our social media platforms, maintains the content on our website, and works with the Office of Communications and the University Relations Office to communicate with local media ensuring our school is highlighted throughout the year. The incumbent should be proactive in shaping the conversations of our School's community.

30% Social Media Strategist: Responsible for managing all inquiries (Creates and executes the social media strategy through content planning and scheduling; utilizes all digital platforms to grow the school's online presence, uses digital communications platforms to effectively promote the school and it's students, faculty, staff, and alumni; grows exposure, following, and engagement on all platforms through both organic and paid marketing approaches; stays current on trends; tests new strategies and platforms; and uses social media analytics to assess social media engagement strategies and generate quarterly reports for the college's communications team.

30% Website Content: Procures, maintains, and updates content on the college website; creates and implements updates to improve the usability, performance, and appearance of the website; assists departments with their website development and manages issues as they arise; maintains website content; and incorporates search engine optimization and analytics.

20% Event Planning and Media Relations: Responsible to oversee and organize events that will make an impact to a target audience. Will ensure events are successful and cost-effective, paying attention to budget and time constraints. Understands marketing and promotion techniques and develops fresh ideas while leaving nothing to chance; Plans events from start to finish and develops a cross-channel Communications plan to promote events through the School’s website, newsletter, emails, and social media. Works Collaboratively with the Office of Communications and University Relations and adheres to the standards set therein.

10% Video Content: Generates video ideas and coordinates and produces video material to share on the website and social media channels that feature the college’s faculty, staff, students, and facilities; works in conjunction with the college’s Communications Specialist on editorial, design, and budgetary responsibility for all video projects.

5% Digital Marketing: Generates and/or coordinates digital media materials and advertisements to promote school initiatives, works in conjunction with college's Communications Specialist on editorial, design, and budgetary responsibility for all digital marketing projects.

5% Other: Perform other duties/special projects as assigned by Director.

Minimum Qualifications:

Bachelors degree and one year of related work experience

Degree substitution: LSU is dedicated to fostering an environment where our employees feel appreciated for their skills and individuality. If a candidate does not meet the minimum qualifications as listed but has substantial experience in the key job responsibilities, we encourage them to apply.

Preferred Qualifications:

Bachelors degree with three years of work experience which includes two years of experience with communications or marketing in a university setting

Additional Information:

Physical ability and eye-hand coordination necessary to use a computer/laptop/iPad; ability to sit and/or stand in the same position for extended periods (3.5 to 4 hours) at a time. Ability to communicate clearly and effectively through the use of phone, e-mail, and direct contact with individuals. Ability to work some evenings or weekends for special events and activities; some travel may be required. Additional duties and/or special projects may be incorporated into this position depending on the duties, skills, and experience of the individual selected

Additional Job Description:

Special Instructions:

Attach cover letter, résumé, and professional references with your application. Must pass a mandatory background and fingerprinting with the Louisiana State Police is required at the time of hire. This position and/or position's responsibilities require work directly with minors. Finger printing and National Sex Offender Registry check required per FASOP HR-04. For additional questions regarding the position or salary, please contact Tammy Lee at [email protected].

Posting Date:

February 3, 2025

Closing Date (Open Until Filled if No Date Specified):

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

LSU is an Equal Opportunity Employer and SAME Agency:

LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management ([email protected]).

HCM Contact Information: