Marketing Programs Manager

Who are you? 

You are curious, energetic and dread the idea of the routine daily grind. You’ve got broad abilities in a variety of marketing and communications skillsets and enjoy moving from project to project quickly. You enjoy working with a variety of people inside and outside of the office. You love being part of a team. You’re just as comfortable working with senior executives as you are working with frontline employees. And, your day wouldn’t be complete if you weren’t juggling multiple priorities. 

Position purpose:

At Argo Group, you will be responsible for managing a wide range of marketing and communications projects, including highly specialized custom marketing projects, planning and coordinating events and managing sponsorship/brand activation activities.   

You’ve probably been frustrated in past roles because you’ve been pigeonholed into one area of specialty. In this role, one day you may be working with external sports sponsorship partners and the next day you may be coordinating a brand ad for an industry trade publication. As a Marketing Programs Manager, you’ll be a key member of the Marketing & Communications team, and you’ll never be bored. 

Producer Project Management responsibilities:

• Work closely with business unit leadership to develop strategic plans and execute marketing initiatives to enhance relationships with distribution partners.
• Collaborate with business unit and marketing team on campaign development and management; educational, entertainment, and incentive events; advertising; collateral development; digital and social media strategy, etc., acting in the role of strategist and project manager.
• Partner with business unit leaders on development and execution of major conference strategies, including scheduling, producer packets, events, marketing communications, presentations, and follow up.
• Track, measure and drive marketing ROI.
• Ensure data and analytics are put to work – incorporated into all key decisions across producer management, sales, and marketing communications.

Ascend with Argo responsibilities:

• Design, coordinate and project manage unique, “out-of-the box,” Learning and Development opportunities for external clients that, for example, blend a mix of webinars, instructor-led courses and in-house programs.
• Build collaborative relationships with key producers to align Ascend With Argo program with their unique needs.

Brand Specialist & Community Responsiblities:

• Managing campaigns and workstreams associated with Argo’s overall brand, along with recruiting, social media, Ascend with Argo, and other corporate-level initiative perspectives. 
• Managing Argo’s philanthropy program, including corporate initiatives, guidance on local activities in key office locations, budget and policy oversight, quarterly reporting and annual planning. 
• Managing the brand standards; advertising production process; and production of specialized marketing materials. 
• Overseeing agency partners, internal staff, and operating in a matrixed team environment. 

Client Events responsibilities:

• Manage Event Planner and act as their back-up upon absence or as needed. Oversee marketing budgets for all BUs and lead annual event planning for all business unit and corporate events.
• Coordinate with Marketing Managers, company leadership, and underwriting teams to develop event-specific project plans that support business objectives.
• Oversee and execute on all aspects of the event plan for the Marketing department, including budget, approvals, venue selection and reservation, contract negotiation, invitations/registrations, appropriate brand décor, branded merchandise, transportation, activity planning, and surveys. 
• At times, serve as on-site company representative and event host at national trade events, underwriting seminars, and broker events; 10-20% travel required.

Core qualifications and requirements for this position include:

• Bachelor’s or master’s degree in marketing, communication, business or related field from an accredited university
• 5+ years in marketing/communications role 
• Insurance industry experience preferred.
• 3+ years in project management or similar role
• Extremely organized and detail oriented with the ability to work independently and multitask in a fast-paced environment; strong facilitation, negotiation, and influencing skills.
• Results-oriented with an ability to effectively self-direct, manage time, and prioritize work.
• Strong analytical skill set, including ability to analyze data and gain insights, interpret, and provide direction to key stakeholders.
• Problem-solving and project management skills; ability to think strategically and “out-of-the-box” with owner mentality.
• Excellent verbal and written communications skills; strong copywriting/editing skills. 
• Work well within a matrixed environment. 
• Ability to interface, quickly build trust, work collaboratively, and communicate with colleagues and management at various levels within an organization as well as external clients with poise and professionalism, and provide exemplary customer service. 

Willingness to travel 10-20%