Vice President

Position Summary

Reporting to the Chief Communications Officer and sitting within the Communications department, the Vice President, Marketing is a senior leader responsible for shaping and executing integrated marketing strategies that advance awareness, attendance, and revenue across ACP’s major initiatives.

The role initially centers on leading marketing strategy for ACP’s event portfolio, partnering closely with the Events team to design and implement campaigns, tools, and processes that strengthen execution across ACP’s signature and regional programs. In parallel, the Vice President provides strategic leadership across membership marketing and broader brand initiatives, ensuring alignment across channels and consistency in how ACP engages members, prospective audiences, and industry stakeholders.

This role requires a strong B2B marketing leader with deep digital expertise, sound judgment, and the ability to translate strategy into measurable outcomes. The Vice President operates as a trusted partner across Events, Membership, and Communications, bringing a collaborative approach, strong ownership, and the ability to build structure, improve performance, and lead through influence, setting direction, aligning stakeholders, and ensuring marketing efforts support ACP’s broader strategic priorities.

Essential Functions / Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. Other duties may be assigned to meet business needs.

Marketing Strategy & Planning

• Develop and lead integrated marketing strategies for ACP’s signature and regional events, including CLEANPOWER, RECHARGE, EmpowHER, CleanPower in Color, and emerging event properties.
• Design and implement campaign workflows, approval processes, and execution frameworks that enable a high-performing marketing team to operate efficiently and at scale.
• Oversee development of pre-event, on-site, and post-event marketing materials, including sales kits, brand assets, editorial calendars, and stakeholder toolkits.
• Partner with Events leadership on positioning, pricing, messaging, and attendee experience to maximize attendance and revenue impact.
• Lead real-time and post-event analytics, translating performance data and insights into strategic recommendations that strengthen future marketing efforts.
• Maintain consistent brand expression across all touchpoints, reinforcing ACP’s voice and industry leadership.

Event Promotion

• Drive audience acquisition, registration, and engagement through integrated campaigns across digital platforms, email, paid media, social, and partnership channels.
• Build and execute paid social campaigns, circle-of-influence strategies, and new market outreach to expand ACP’s reach and drive qualified leads.
• Identify and prioritize new audience segments and adjacent markets with targeted messaging and campaign strategies.
• Oversee pre-event, on-site, and post-event promotional execution, ensuring materials and messaging are aligned, timely, and audience-centered.
• Cultivate external relationships and partnership opportunities that expand ACP’s visibility and strengthen the association’s credibility in the market.

Revenue Growth & Sales Enablement

• Own marketing’s contribution to event revenue targets, including sponsorship, exhibit sales, and registration growth across the portfolio.
• Develop and deliver key sales enablement assets including sponsorship and exhibit sales kits, board champion toolkits, premier sponsor announcement templates, and committee presentation materials.
• Build and execute paid social campaigns, circle-of-influence strategies, and new market outreach to expand ACP’s reach and drive qualified leads.
• Identify and prioritize new audience segments and adjacent markets with targeted messaging and campaign strategies.
• Establish and maintain KPIs, dashboards, and ROI frameworks that connect marketing activity directly to revenue outcomes and inform ongoing investment decisions.

Membership & Audience Engagement

• Partner with the Membership team to develop and execute marketing initiatives that support member acquisition, retention, and engagement, reinforcing ACP brand affinity across the member lifecycle.
• Lead marketing strategy and execution for ACP’s four audience journey communities: women (EmpowHER), professionals of color (CleanPower in Color), emerging leaders, and veterans (PowerVets).
• Oversee development and active management of LinkedIn community pages, targeted email and social campaigns, on-site engagement strategies, and post-event resource toolkits for each community.
• Build scalable engagement models that strengthen loyalty, repeat participation, and long-term community growth aligned with ACP’s mission.
• Champion inclusive, audience-centered marketing approaches that reflect ACP’s commitment to diversity, equity, and belonging.

Digital Marketing & Analytics

• Lead digital marketing strategy and execution across paid social, programmatic, email automation, SEO/SEM, CRM/marketing automation platforms ensuring campaigns are optimized for performance and measurable ROI.
• Oversee marketing technology selection, implementation, and optimization to support campaign execution and audience analytics across the portfolio.
• Establish and maintain KPIs, dashboards, and analytics frameworks that connect digital marketing activity to revenue outcomes and inform investment decisions.
• Translate data and performance insights into strategic recommendations that drive continuous improvement across channels and programs.

Leadership & Cross-Functional Partnership

• Build, lead, and develop a high-performing marketing team, fostering a culture of excellence, accountability, and collaboration.
• Provide coaching, feedback, and clear performance expectations aligned with ACP’s leadership standards and organizational values.
• Manage external agencies, vendors, and creative partners supporting campaign execution, paid media, production, and strategic initiatives across the portfolio.
• Establish team workflows, timelines, and operating rhythms that support efficient, high-quality execution across marketing priorities.
• Partner closely with Events, Communications, Membership, and Executive Leadership to maintain alignment, resolve interdependencies, and drive shared accountability for outcomes.

Education, Experience & Skills

• Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred.
• 12+ years of progressive B2B marketing experience, including senior leadership roles; experience in associations, events, media, or professional services strongly preferred.
• Proven track record of driving revenue growth through integrated marketing strategies for events and membership-based organizations; experience in complex or regulated industries such as energy, environment, or technology is a plus.
• Demonstrated hands-on expertise in digital marketing strategy and execution, including paid social, programmatic, email automation, SEO/SEM, CRM/marketing automation platforms; ability to both build strategy and execute campaigns directly.
• Deep expertise in audience segmentation, demand generation, lifecycle marketing, and brand development in a B2B environment, with the ability to translate strategy into measurable outcomes.
• Demonstrated experience developing and executing sponsorship and sales enablement materials, including kits, toolkits, and campaign assets for executive and board-level stakeholders.
• Strong analytical mindset with experience using data and insights to inform strategy, measure performance, and communicate revenue impact to senior leadership.
• Proven ability to build trust-based relationships and lead effectively across matrixed or dotted-line reporting structures, with strong cross-functional collaboration and influence skills.
• Demonstrated strength in building marketing infrastructure and processes, including campaign workflows, approval frameworks, and operational systems in fast-moving environments.
• Experience building, coaching, and developing high-performing teams; ability to foster a culture of accountability, creativity, and continuous improvement.
• Exceptional judgment and decision-making in high-pressure or time-sensitive environments, with the discretion and integrity to navigate complex organizational dynamics.
• Superior communication, writing, and presentation skills, with the ability to influence senior leaders and represent ACP’s marketing vision with clarity and credibility.
• Demonstrated commitment to ACP’s organizational values of excellence, integrity, collaboration, accountability, inclusion, and transparency.

Job Conditions

We are a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This position may experience high-level work demands and independent decision-making under tight timelines. Regular travel across the country for meetings or events may be required. Applicants must be currently authorized to work in the United States on a full-time basis. ACP will not sponsor applicants for work visas.

We reasonably believe that the base salary range for this position is $225,000 – 275,000. At ACP, a wide range of factors are considered when making compensation decisions including and not limited to skill set, experience, training, education, knowledge, and other business and