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Full-Time

Head of Demand Gen

Airops

Posted on 5/15/2024

Unusual Ventures

Unusual Ventures

11-50 employees

Venture capital firm for early-stage startups

Venture Capital

Senior, Expert

New York, NY, USA

Requires onsite presence in New York, New York for hybrid work setup.

Category
Data Science
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 7+ years of work experience
  • Proven track record in driving demand generation at B2B SaaS companies
  • Experience with marketing automation, CRM, and web analytics tools
  • Experience with generative AI models is a plus
Responsibilities
  • Own the full-funnel demand generation strategy and execution
  • Develop and implement integrated marketing campaigns
  • Identify and execute initiatives to optimize pipeline progression
  • Build a marketing measurement foundation
  • Implement marketing automation tools
  • Collaborate cross-functionally with product, sales, and CS teams

Unusual Ventures supports early-stage startups, particularly in the tech sector, by helping them achieve product-market fit. The firm provides financial investment along with a comprehensive Field Guide that includes over 100 articles, case studies, and tools to assist founders in building their businesses. This guide offers practical insights and resources to navigate the challenges of startup growth. Unlike many venture capital firms, Unusual Ventures emphasizes not just funding but also the provision of tactical resources and knowledge to enhance the success of their portfolio companies. The goal of Unusual Ventures is to increase the value of their investments by equipping startups with the necessary tools and insights for growth.

Company Stage

N/A

Total Funding

$485M

Headquarters

Menlo Park, California

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Working with Unusual Ventures provides exposure to cutting-edge technologies and innovative startups, offering significant learning and growth opportunities.
  • Their active involvement and leadership in funding rounds can provide startups with not just capital but also strategic guidance and industry connections.
  • The firm's focus on early-stage investments means employees can be part of the foundational growth and success of emerging companies.

What critics are saying

  • The high-risk nature of early-stage investments can lead to volatility and uncertainty in job security.
  • The diverse portfolio requires a broad skill set, which might be challenging for employees specializing in a single domain.

What makes Unusual Ventures unique

  • Unusual Ventures has a strong focus on early-stage investments, particularly in AI and fintech, which sets it apart from more generalized venture firms.
  • Their portfolio includes a diverse range of innovative startups, from AI-driven fintech to e-commerce platforms, showcasing their ability to identify and support disruptive technologies.
  • Unusual Ventures often leads funding rounds, indicating a high level of confidence and influence in the startups they invest in.

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