Full-Time

Director of Marketing

Confirmed live in the last 24 hours

Zencoder

Zencoder

1-10 employees

Cloud-based video encoding and transcoding services

Consumer Software
Entertainment

Junior, Mid, Senior

Remote in USA

Global hiring; work where you're most productive and comfortable.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Marketing
Data Analysis
Requirements
  • MBA from a top tier institution, with a focus on marketing, business, or a related field.
  • 1-3 years of experience in a generalist marketing role, ideally within the tech or SaaS space.
  • Strong understanding of digital marketing principles and tactics (SEO, SEM, social media, email marketing).
  • Excellent communication and storytelling skills, with the ability to translate complex technical concepts into clear and compelling messaging.
  • Analytical mindset with experience in marketing performance tracking and data-driven decision-making.
  • Self-starter with a proactive attitude and the ability to thrive in a fast-paced, high-growth environment.
  • Familiarity with marketing automation tools, CRM systems, and analytics platforms is a plus.
Responsibilities
  • Help refine and amplify Zencoder’s brand voice, ensuring consistent messaging across all platforms.
  • Partner with product teams to develop go-to-market strategies for new features and launches. Drive messaging and positioning that clearly communicates Zencoder’s value proposition and unique differentiators.
  • Position Zencoder as a thought leader in AI-driven developer tools through insightful content, including blog posts, whitepapers, webinars, and industry speaking engagements. Establish and grow Zencoder’s voice in the industry.
  • Assist in the development and execution of demand generation programs to acquire, nurture, and convert leads.
  • Help plan and execute virtual and in-person events, webinars, and trade shows, ensuring Zencoder’s message reaches a wider audience.
  • Build and manage our social media presence, crafting posts, engaging with our community, and measuring performance across LinkedIn, X (formerly Twitter), Instagram, and Facebook.
  • Track, analyze, and report on the performance of marketing initiatives, making data-driven decisions to optimize and improve outcomes.

Zencoder provides cloud-based video encoding services that convert video files into various formats for different devices and web browsers. This process, known as transcoding, is crucial for businesses in the media, entertainment, and education sectors that need to deliver high-quality video content efficiently. Zencoder's platform allows clients to quickly and reliably convert videos, ensuring compatibility with smartphones, tablets, and computers. What sets Zencoder apart from its competitors is its easy-to-integrate API, excellent technical support, and high reliability. The company operates on a subscription and usage-based pricing model, making its services scalable and cost-effective for clients. By using Zencoder, businesses can avoid the costs and complexities of maintaining their own encoding infrastructure. The goal of Zencoder is to provide a seamless and efficient video encoding solution that helps clients manage and deliver their video content effectively.

Company Stage

Acquired

Total Funding

$1.9M

Headquarters

San Francisco, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Zencoder's subscription and usage-based pricing model offers predictable and competitive pricing, making it financially attractive for clients.
  • The company's focus on media, entertainment, and education sectors positions it well to capitalize on the growing demand for high-quality video content.
  • Zencoder's high reliability and speed in video encoding enhance client satisfaction and retention.

What critics are saying

  • The competitive landscape in cloud-based video encoding is intense, requiring Zencoder to continuously innovate to maintain its edge.
  • Dependence on cloud infrastructure providers could expose Zencoder to risks related to service outages or cost increases.

What makes Zencoder unique

  • Zencoder's cloud-based video encoding service eliminates the need for clients to maintain their own infrastructure, offering a cost-effective and scalable solution.
  • The company's easy-to-integrate API and stellar technical support set it apart from competitors, ensuring a seamless user experience.
  • Zencoder supports all major video codecs and formats, providing broad compatibility and reach for clients' video content.

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