Product Marketing Manager

Posted on 3/15/2023

Locations

New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Sales

Segment

Social Media

Responsibilities

Become an expert on Cision's users, user personas, and use cases by segment
Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
Stay on top of competitive responses and keep the sales team armed with information and collateral
Create messaging that helps Sales overcome objections and close deals faster
Enable the sales team with trainings and product collateral
Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

**Note this job is a 3-month Freelance job, with the potential to become a Full Time Employee**

We’re looking for a Product Marketing Manager to help drive our sales enablement, messaging, positioning, and product launch initiatives for our products. You’ll become an expert on our customers to create compelling sales enablement materials, customer-facing marketing content and help drive strategic initiatives around our products. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial. You’ll use that expertise to do great work that helps us sell faster and keep happy customers. You will be responsible for developing and leading product launches, driving industry strategy and delivering all materials in order to successfully launch, sale and upgrade products. If you combine powerful strategic thinking with relentless hands-on execution, this job is for you!

Job Functions:

Become an expert on Cision’s users, user personas, and use cases by segment
Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
Stay on top of competitive responses and keep the sales team armed with information and collateral
Create messaging that helps Sales overcome objections and close deals faster
Enable the sales team with trainings and product collateral
Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

#LI-Remote

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledgeand named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.

5,001-10,000 employees

Website

Company Overview

Cision is a global media intelligence company that offers PR and social software as well as analytics.

Company Core Values

We Are One - Working together, we are empowered to deliver outstanding customer experiences.
We Embrace Differences - We honor diversity of ideas, people and beliefs. Our diversity enables us to create innovative solutions to serve our customers' needs.
We Are Dedicated - We are committed to tenaciously working on behalf of our clients and partners with our teams.
We Constantly Evolve - We are curious, embrace new ideas and create change. This means we drive growth for our customers. It also means we have a learning culture where our people have the opportunity to develop into tech leaders.
We-Celebrate - We have culture ambassadors in each office who ensure that our people get recognition for their hard work and ensure we celebrate our wins, both big and small.