Full-Time
Sales Marketing Manager
Posted on 11/23/2025
Scripps
5,001-10,000 employees
Owns and operates local TV stations
Compensation Overview
$100k - $125k/yr
New York, NY, USA
Hybrid
 Growth & Marketing (2) |
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- BS/BA in related discipline preferred or equivalent years of experience
- 3-5 years of professional experience in sales marketing or product marketing, particularly within digital advertising, streaming media, or entertainment.
- Compelling storyteller with a demonstrated ability to leverage tools like Microsoft PowerPoint to present ideas effectively.
- Strong writing skills with a proven ability to craft data-driven narratives and build engaging client-facing decks that are supported by strong analytical thinking.
- Proficient in visual storytelling and design, enhancing the impact of marketing communications.
- Experience or exposure to CTV advertising with a robust understanding of the streaming media landscape.
- Create, develop, and manage high-impact marketing materials to support sales and distribution efforts across Scripps, focusing on partnerships and connected TV platforms. This includes presentations, trade website/online media kits, sales videos, one-sheets, creative assets, and email campaigns.
- Partner closely with sales stakeholders to build programs and toolkits that bring strategies to life, including pitches, case studies and thought leadership.
- Apply visual storytelling and design skills to ensure that all sales and marketing materials are polished, engaging, and aligned with brand standards.
- Craft compelling sales narratives and ensure consistent messaging across all market-facing touchpoints, effectively portraying our CTV advertising solutions.
- Distill complex industry topics into simple and accessible messaging through the creation of visually engaging materials and assets that resonate with target audiences.
- Collaborate cross-functionally with Sales, Research, Marketing leads, and digital product teams to effectively communicate advertising opportunities.
- Utilize data-driven insights to develop frameworks for effective sales materials, continually optimizing messaging based on audience behavior and market trends.
- Authentic interest in and curiosity about the media, advertising, and technology sectors.
- Understanding of the advertising landscape and changes in streaming and video investment space.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment while fostering collaboration across teams.
- Highly motivated with a positive demeanor, adaptable, and capable of thriving in a dynamic work environment.
The E.W. Scripps Company runs a mix of local TV stations (61 stations in 41 markets) and national news brands such as Newsy and Court TV. It earns revenue from advertising and retransmission fees and delivers content via its TV stations and digital platforms. It differentiates itself by combining a large local broadcast footprint with national digital news brands and multiple revenue streams, all centered on objective journalism and entertainment. Its goal is to provide trusted news and entertaining content to audiences across local and national channels while growing audience reach and monetization in a evolving media landscape.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Cincinnati, Ohio
Founded
1878
Simplify's Take
What believers are saying
- Women's sports streaming viewership grew 25% in 2025, attracting premium advertisers.
- CEO contract extended to 2029 with $125-150M earnings growth plan through cost optimization.
- $123M from recent station sales funds $54M ION station reacquisition boosting Networks profit.
What critics are saying
- Comcast blackout dispute over NHL fees threatens subscriber access and revenue in Florida.
- $2.59B debt at 8× net-debt-to-EBITDA ratio risks covenant breach or refinancing penalties.
- Scripps Sports Network faces advertiser saturation in crowded women's sports streaming market.
What makes Scripps unique
- Largest local TV broadcaster with 60 stations across 40 markets nationwide.
- Scripps Sports Network offers free ad-supported women's sports with 100+ live annual games.
- Owns regional broadcast rights to five NHL teams strengthening retransmission negotiations.
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Benefits
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Company News
The surprise reason behind the comcast-scripps TV blackout in Florida. An industry source and a statement by the cable giant reveals the dispute that led to blacking out Scripps TV stations in Florida to Comcast viewers. USA TODAY NETWORK - Florida April 9, 2026, 12:17 p.m. ET * A contract dispute between E.W. Scripps Co. and Comcast/Xfinity led to a blackout of several TV stations for Xfinity customers. * The disagreement centers on Scripps' demand for increased fees to carry NHL games in markets both with and without local teams. * Comcast states it is trying to avoid passing costs for niche sports programming onto all of its customers. * Scripps maintains it is asking for fair market value for its programming, which includes local news and live sports. An impasse between E.W. Scripps Co. and Comcast/Xfinity resulted in yanking television broadcasts off the air, including a live Florida Panthers game in progress, for Xfinity customers in several Florida markets on March 31. The timing of that may have been a coincidence in the ongoing contract dispute, but the hockey broadcasts are the root of the issue. An industry source has revealed the reason why. "Scripps owns TV stations in 40 markets (across the country) and acquired the regional broadcast rights for games of five NHL teams, including the Florida Panthers and Tampa Bay Lightning," a source familiar with inside knowledge regarding the dispute told USA TODAY NETWORK-FLORIDA. The teams are the Florida Panthers, Tampa Bay Lightning, Utah Mammoth, Vegas Golden Knights and Nashville Predators, according to the source who spoke on condition of anonymity. "Scripps is asking for increased fees for these NHL games, even in TV markets that don't have NHL teams," said the source. "That's the whole sticking point." Comcast offers its side to the impasse with Scripps. USA TODAY NETWORK-FLORIDA obtained an official statement from Philadelphia-based Comcast that appears to confirm the source's claim without going into specific details regarding the sporting events at the heart of the dispute. "Scripps is demanding all of our customers pay for sporting events that only a very small number of them will watch," Comcast Corp. wrote in the emailed statement. "Our intention is to provide our customers with these stations, and we are working very hard to reach a fair agreement with Scripps." Regional broadcast rights appear to be issue of the scripps-comcast dispute. Sports Media Watch, a trade publication that specializes in covering the sports media industry, reported that regional broadcast rights to the five NHL teams were at the heart of the impasse between Scripps and Comcast in a report published April 1. The report did not identify its source. "Comcast/Xfinity blacked out several local stations owned by The E.W. Scripps Company Tuesday night (March 31) after the two sides were unable to reach a new agreement," the Sports Media Watch article stated. "Sports Media Watch has learned that Scripps asked Comcast to agree to carry the stations that televise local NHL games, including those of the Panthers, Lightning and Mammoth, as an apparent condition for carrying the other stations across the country," the article stated. "At the moment, Xfinity carries only the stations that air Florida Panthers games - WHDT-TV in West Palm Beach and WSFL-TV in Miami-Dade and Broward counties. Both of those outlets went dark for Xfinity users on Tuesday night, which happened to coincide with a Panthers live game broadcast." The report added that Scripps wants Comcast/Xfinity to carry one of its stations that broadcasts Nashville Predators games as well as the stations that broadcast Mammoth and Lightning games beginning next season. Comcast/Xfinity does not currently serve the Las Vegas market where the Vegas Golden Knights plays its home games. Scripps says it is 'ready and willing to negotiate' with Comcast. An official with Cincinnati-based Scripps sent the following statement to USA TODAY NETWORK-FLORIDA on Wednesday evening in response to the comments by Comcast: "We remain ready and willing to negotiate. We hope Comcast comes back to the table to work out a fair solution and restores our stations' signals so we can continue to serve their customers," the statement from Scripps reads. "We know Comcast realizes that their customers value sports. What we're asking for is fair market value for the service we provide their customers every day: local news, weather, emergency information and live sports programming. These are investments we make in service to the public interest and to connect communities." What Florida stations are included in the blackout to Xfinity customers? The blackout of Scripps-owned stations in Florida to Xfinity viewers includes ABC affiliate WTXL-27 in Tallahassee, NBC affiliate WPTV-5 in West Palm Beach, and independent stations WHDT-9 in West Palm Beach, WXPX-66 in Tampa, and WSFL-39 in Miami/Fort Lauderdale. Scripps used to also own Fox affiliate WFTX-4 in Fort Myers/Naples, but sold that station on March 2 to Sun Broadcasting. Clayton Park is a journalist for the USA TODAY NETWORK FLORIDA. He covers everything from insurance, utilities and home prices to groceries, gas and auto prices as the Florida consumer pocketbook reporter. If you have news tips, please send them to [email protected]. You can get all of Florida's best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://news-journalonline.com/newsletters.
Scripps completes sale of WRTV in Indianapolis to Circle City Broadcasting. E.W. Scripps Company (The) CINCINNATI, March 31, 2026 (GLOBE NEWSWIRE) - The E.W. Scripps Company (NASDAQ: SSP) closed today on the sale of WRTV, its ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $83 million. The WRTV sale follows Scripps' recent completion of the sale of WFTX, its Fox-affiliated station in Fort Myers, Florida, to Sun Broadcasting for $40 million. Combined, the two transactions generated $123 million in cash proceeds, which the company says will be used toward debt paydown and the purchase of 23 ION-affiliated stations that it divested to INYO Broadcast Holdings in connection with its acquisition of ION in January 2021. The current aggregate purchase price of the INYO stations is approximately $54 million pending timing of a deal close. The divestitures were required at the time to comply with Federal Communications Commission ownership rules, and Scripps will seek waivers from the FCC to the extent such rules are still in effect. Ownership of the INYO stations would be immediately accretive to Scripps Networks division segment profit and margin, and would support coordination with Scripps' other stations to develop potential new local programming opportunities. Scripps also has an agreement to swap stations in five markets with Gray Television, a transaction that will strengthen Scripps' competitive position in key Mountain West markets. That transaction, which requires relief from current television station ownership rules, is now in front of federal regulators for review. Investor contact: Carolyn Micheli, The E.W. Scripps Company, (513) 977-3732, [email protected] Media contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, [email protected] About Scripps The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of about 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: "Give light and the people will find their own way."
Scripps is launching a new free Sports Network & adding original programs to its OTA TV networks, Bounce and Grit. March 23, 2026 The E.W. Scripps Company is moving into its annual upfront week with an ambitious expansion of original programming across four of its networks, signaling a strategic push to deepen viewer engagement and strengthen its pitch to advertisers. The media company, which trades on the Nasdaq under the ticker SSP, announced new series for Bounce, Grit, Scripps News and the newly launched Scripps Sports Network - a lineup that touches entertainment, news and live sports. The announcements come days before Scripps holds its upfront event on Wednesday, March 25, at Barclays Center in Brooklyn, New York, where the company is expected to present its full advertising pitch to media buyers. Bounce Teams With Kevin Hart for Unscripted Series The most high-profile addition to the Bounce network is a new unscripted series called "The Silver Fox Squad," developed in partnership with comedian and entertainment entrepreneur Kevin Hart's Hartbeat Productions and BluSpeed Productions. The show centers on a group of stylish, accomplished men over 50 - dubbed the Silver Foxes - who became a viral phenomenon for their polished appearance and entrepreneurial spirit. Each episode will follow them as they help other men improve their personal style, physical health and mental well-being. The series is framed as a celebration of confidence and reinvention in later life, emphasizing that personal growth is not bounded by age. It is scheduled to premiere later this year on Bounce, with a 10-week weekly run. Hart serves as an executive producer alongside a team that includes Luke Kelly-Clyne, Meghan Hoffman, Candice Wilson Cherry, Brendon Carter, Harry Ratchford, Joey Wells and Chris Spencer. Scripps-side executive producers include Keisha Taylor Starr, Adam Harman and Amira Lewally. Grit Breaks New Ground With First-Ever Originals In a notable shift for one of its most established brands, Scripps announced that Grit - a network built around action-oriented programming and heroic narratives that has operated for nearly 12 years exclusively on acquired content - will produce original programming for the first time in its history. The company indicated that several series are currently in development and that a first production announcement is expected soon. The move marks a new chapter for a network that has built a loyal audience without investing in originals, suggesting Scripps sees an opportunity to deepen its connection with Grit's viewership through exclusive content. Scripps News Adds Interview Series With Alisyn Camerota On the news side, Scripps is bringing veteran television journalist Alisyn Camerota to its national streaming news network for a new original interview series. Camerota, who built her career at Fox News and later CNN and has also authored a book, will host "Connected with Alisyn Camerota," a 30-minute weekly program featuring one-on-one conversations with figures from politics, journalism, music, sports and everyday life. The series launches Friday, March 27, at 8 p.m. ET, with former CNN anchor Don Lemon as the inaugural guest. It is scheduled to run for six consecutive weeks. The pairing of Camerota with Scripps News, which positions itself as an unbiased national news outlet, reflects the network's interest in interview-driven programming that goes beyond traditional newscasts. New Sports Streaming Channel Launches With Women's Sports Icons Perhaps the most forward-looking element of Scripps' announcement is the launch of Scripps Sports Network, a free, 24/7 streaming television channel set to go live on March 24. The channel will combine live sports, archival sports content and original programming, with its first two series built around prominent figures in women's sports. Sports broadcaster Suzy Kolber, whose four-decade career spans multiple network roles and is widely credited with breaking barriers in a male-dominated industry, will host a conversation series focused on trailblazers who have redefined their fields through unconventional thinking. Olympic track and field champion Sanya Richards-Ross will lead a separate series exploring life after athletic competition, sitting down with athletes, entertainers and others navigating professional reinvention after peak achievement. Both series are positioned as evergreen programming - content built for repeated viewing rather than tied to news cycles or live events. The launch of Scripps Sports Network places the company squarely in the growing competition for streaming sports viewers, a segment of the audience that has increasingly moved away from traditional linear television. By offering a free ad-supported product, Scripps is betting that accessibility and original content can differentiate the channel in a crowded marketplace. A Programming Strategy Centered on Diversification Taken together, the announcements reflect a deliberate effort by Scripps to broaden the appeal of its network portfolio while maintaining distinct identities for each brand. The company manages a wide range of television properties, including local broadcast stations in approximately 40 markets and national entertainment networks such as ION, Laff and the recently announced additions. The programming push comes as the broader television industry continues to face pressure from streaming platforms and shifting viewer habits. The Scripps Networks division is led by Keisha Taylor Starr, who also serves as the company's chief marketing officer. Programming development falls under Adam Harman, a veteran media executive. Scripps was founded in 1878 and remains one of the nation's largest holders of broadcast spectrum. Please add Cord Cutters News as a source for your Google News feed HERE. Please follow us on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.
The E.W. Scripps Company is launching Scripps Sports Network, a free ad-supported streaming channel, on 24 March. The 24/7 network will feature over 100 live games from leagues including the Professional Women's Hockey League, National Women's Soccer League and Major League Volleyball, plus 100+ hours of Women's National Basketball Association content. The channel will be available across major streaming platforms including The Roku Channel, Samsung TV Plus, Amazon Prime Video and Google TV Freeplay. State Farm has signed on as founding advertising partner. The launch builds on Scripps Sports' women's sports offerings, which saw combined streaming viewership for NWSL and WNBA increase 25% in 2025. The network aims to provide year-round premium sports content to streaming audiences whilst creating opportunities for advertisers.
Scripps bets big on Women's Sports for new live streaming channel in upfront pitch. The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year. 16 hours ago CTV is crowded - want to learn how brand fundamentals cut through the noise? Enroll in The ADWEEK MiniMBA in Marketing and build a strategy designed to last. Register Now! The main takeaway: The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers. Premiering Tuesday, March 24, the Scripps Sports Network, a free, ad-supported streaming television (FAST) channel, will start with 100 live events across the year. The offering allows advertisers to secure premium positions in women's sports broadcasts, including those from new and emerging leagues. The biggest announcements: According to Scripps Chief Revenue Officer Brian Norris, as live sports - and, specifically, women's live sports - continue to grow and bring impact for advertisers, Scripps Sports Network was a way to bring viewers free live sports without the barriers of a subscription. "We recognized very quickly that Scripps represented premium in a free environment, and that was an area where we thought that we could grow," Norris told ADWEEK. "So it wasn't good enough for us to launch a free sports streaming channel without bringing live sports to the platform. We were not interested in fueling a sports streaming channel with library content." State Farm has signed on as a launch partner for Scripps Sports Network, but Scripps is going to market with opportunities across several live sports. Starting with 100 live events across the year, Scripps Sports Network coverage includes the Professional Women's Hockey League, with Scripps signed on to broadcast the league's championship in May; the National Women's Soccer League (NWSL), Major League Volleyball, the Pro Cheer League, Athlos NYC, National Arena League (NAL), and The Scripps National Spelling Bee. In addition to live sports and events, the FAST channel will include 100 hours of encore WNBA; new programming, including an in-depth conversation series hosted by sports broadcaster Suzy Kolber; and acquired programming, such as Cold as Balls, which features comedian Kevin Hart interviewing athletes and sports personalities from ice-cold tubs. Scripps will continue to have its dedicated sports nights on ION, with the WNBA on Fridays and the NWSL on Saturdays. Meanwhile, Scripps Sports Network will have a mix of original live sports as well as simulcasts and re-airs from ION and Scripps' other networks. The Scripps Sports Network will be available on several platforms and devices, including The Roku Channel, LG Channels, Amazon Prime Video, Amazon Fire TV Channels, Google TV Freeplay, Xumo, TCL TV+, TCL Channel, Plex, Local Now, and Tablo. Why it matters: Scripps has been a major investor in women's sports for years, with Scripps Sports holding partnerships with the WNBA, the NWSL, and PWHL, as well as a number of teams, including WNBA Champions the Las Vegas Aces and the NWSL's Denver Summit FC. The addition of a FAST channel with live sports gives the company another avenue into new and emerging leagues, allowing advertisers to get in on the ground floor. "When we bring emerging sports or sports that have just never been aired on national platforms, it creates an opportunity for there to be no incumbency from a sponsorship standpoint, so every sponsorship position, when we bring a new sport to our platform, is largely open," Norris said. "That creates opportunities for us to be innovative, flexible, and really build sponsorships that are tied to advertiser KPIs and actually deliver real outcomes." The news comes shortly after WPP Media issued its "Women's Sports Playbook," which included several findings about the impact of advertising in women's sports, including a 79% year-over-year increase in ad impressions for women's sports and 20% higher engagement with ads than on non-sports broadcast and cable. Scripps showcases its upfront presentation on Wednesday, March 25, at 5:30 p.m. ET at the Barclays Center. CTV is crowded - want to learn how brand fundamentals cut through the noise? Enroll in The ADWEEK MiniMBA in Marketing and build a strategy designed to last. Sign up here. Bill Bradley is Adweek's deputy TV, Media and Sports editor. Recommended videos