Discover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
About the Role
The Manager, Casino Engagement leads the strategy, operational execution, and performance of BetMGM’s Free‑to‑Play and engagement‑driven casino experiences. Reporting to our Sr. Manager, Gaming Experience, this role oversees the creation and evolution of mechanics such as F2P games, quests, challenges, tournaments, and gamified cross‑sell journeys designed to boost retention and deepen player entertainment. It also serves as a key source of competitive intelligence, tracking engagement tools across the iGaming landscape to inform our roadmap and ensure BetMGM stays differentiated.
This role is partially remote with some in person days required in our Toronto, Ontario office.
Responsibilities
The Manager, Casino Engagement, will be working closely with our partners in product, content, marketing, creative, and analytics teams. This role shapes the roadmap for new player engagement initiatives, leads the concepting and design of gamified experiences, and ensures all activations align with business goals across regulated iGaming markets. The position also includes ongoing monitoring and optimization of engagement KPIs to improve ROI, inform future development, and deliver a consistent entertainment experience throughout the customer lifecycle.
This is an excellent opportunity for a strategic and creative iGaming professional with a passion for player engagement and gamification. The ideal candidate combines strong player behavior instincts with analytical rigor, thrives in a fast-paced, highly collaborative environment, and excels at transforming customer insights into compelling, scalable engagement programs.
Develop and guide the roadmap for Free‑to‑Play and other engagement experiences.
Align initiatives with business goals, player needs, and market trends.
Maintain awareness of competitor engagement approaches and industry developments, using insights to inform planning.
Contribute to the concepting and refinement of F2P and engagement mechanics, ensuring clarity, polish, and player enjoyment.
Collaborate with creative, product teams, and external game studios on experience quality and execution.
Lead cross‑functional coordination to deliver engagement initiatives on time and to spec, overseeing timelines, approvals, feasibility assessments, and resourcing.
Direct the Senior Associate in coordinating on setup, campaign management, QA, configuration changes, and compliance reviews.
Monitor performance metrics for engagement activations, surfacing insights and identifying opportunities for improvement.
Partner with Analytics to refine strategy and enhance overall program effectiveness.
Serve as the primary liaison to Product, Content, Marketing, Creative, VIP, and Analytics teams.
Ensure engagement initiatives align with communications, promotional calendars, and product plans.
Collaborate with internal and supplier Product and Technology teams to communicate requirements, assess feasibility, and support capability evolution across internal and external platforms.
Set priorities, review execution quality, and support professional development.
Communicate progress, insights, and recommendations to leadership and key partners through clear briefs, presentations, and recaps.
Act as a subject‑matter expert for engagement and gamification initiatives.
What You Bring to the Team
At BetMGM, we understand that each card in the deck plays a unique role in any given hand. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we encourage you to apply for this role. Our candidates are reviewed on the basis of their skill and potential to succeed.
5+ years of experience in iGaming, digital entertainment, product, CRM, or similar engagement‑focused roles, ideally with exposure to interactive or gamified experiences.
Strong understanding of casino player behavior, retention drivers, and regulated U.S./Canadian markets, with the ability to apply insights to engagement planning.
Ability to concept and refine player experiences, collaborating effectively with creative teams, product partners, and external game studios.
Comfortable working as a strategic stakeholder to Product and Technology, contributing requirements, evaluating feasibility, and supporting capability evolution across internal and vendor platforms.
Proven success operating in cross‑functional environments (product, CRM, marketing, creative, analytics, compliance, suppliers) and driving alignment across teams.
Skilled in data interpretation, KPI analysis, and turning insights into clear recommendations and iterative improvements.
Strong project leadership and organizational skills, with experience managing multi‑stakeholder initiatives from concept to launch, including QA, timelines, approvals, and workflow tools (e.g., Workfront).
Strong computer proficiency, including advanced use of Excel for analysis and reporting, and familiarity with wireframing and/or visual design tools to communicate experience concepts.
Solid understanding of iGaming regulatory considerations relevant to promotions, F2P experiences, and player‑facing mechanics.
Excellent written and verbal communication skills, capable of producing clear briefs, presenting recommendations, and collaborating with both creative and technical partners.
Experience managing or mentoring junior team members, with a collaborative and supportive leadership style.
Demonstrated curiosity and creativity, with a passion for player engagement, experimentation, and continuous improvement.
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
The compensation for this position is expected to be in the range of $96000 to $120000 including salary, bonus, vacation pay, and statutory entitlements. Actual pay will be determined based on experience and other job-related factors permitted by law. Factors which may affect starting pay within this range may include skills, education, experience and other qualifications of the successful candidate. This position is eligible for participation in a performance-based bonus plan.
It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
BetMGM welcomes and encourages applications for people with disabilities. Accommodations are available on request for job applicants and candidates taking part in all aspects of the recruitment and selection process. Please contact [email protected] if you need accessibility accommodation during the application process.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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