Full-Time
VP of Product Marketing
Posted on 8/19/2024
SheerID
51-200 employees
Identity marketing and eligibility verification platform
Expert
Remote in USA
- 10+ years of experience in product marketing and related marketing functions in the B2B software industry, preferably within an area of application development.
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
- Must have a strong analytical and quantitative skill set combined with a strength to analyze data, interpret and translate results to produce actionable changes.
- Experience building trusted relationships with executive sponsors and end users.
- Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
- Able to coordinate across many teams and perform in a fast-moving startup environment.
- Will be highly-motivated and driven and will work relentlessly to achieve strong results and therefore grow the business. Will be energized by a rapid pace of change and strive to deliver beyond expectations.
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
- Develop and execute a bold, innovative global product marketing strategy that aligns with the company's growth objectives and market dynamics.
- Identify and capitalize on new market opportunities to drive product differentiation and competitive advantage.
- Lead the go-to-market strategy for new product launches and major feature enhancements, ensuring market readiness and impactful introductions.
- Collaborate with product development, sales, and customer success teams to align on strategic priorities and execution plans. Use customer insights to inform product development and marketing strategies.
- Conduct deep market research and analysis to uncover trends, customer needs, and competitive landscape shifts.
- Leverage insights to refine product positioning, messaging, and overall marketing strategy.
- Lead SheerID’s analyst relations strategy and interactions with key industry analyst firms.
- Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
- Partner with the demand generation team to create and execute innovative campaigns that drive product awareness, lead generation, and customer acquisition.
- Continuously measure and optimize campaign performance to maximize ROI and drive sustainable growth.
- Nurture and leverage relationships with key thought leaders, influencers and key strategic customers and partners to help increase market awareness about SheerID.
- Conduct ROI/TCO analysis and develop content to help customers make the business case for SheerID.
- Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
SheerID specializes in identity marketing by helping businesses verify the eligibility of specific consumer groups, known as "tribes," such as military personnel, students, teachers, nurses, first responders, seniors, and young adults. The company provides a platform that allows brands to offer personalized promotions and discounts to these verified groups. SheerID connects to a global network of 9,000 authoritative data sources, enabling instant verification of a consumer's eligibility for offers, which helps businesses ensure their promotions reach the right audience. This targeted approach not only increases customer acquisition and loyalty but also reduces the risk of fraud. SheerID's advanced fraud protection features ensure that only legitimate members of the targeted tribes benefit from the offers, balancing personalization with privacy. The company's goal is to enhance customer engagement for businesses while safeguarding consumer information.
Company Stage
Series C
Total Funding
$96M
Headquarters
Eugene, Oregon
Founded
2011
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↓ -8%
Simplify's Take
What believers are saying
- The appointment of Stephanie Copeland Weber as CEO could bring fresh strategic direction and growth opportunities.
- The launch of a suite of marketing products enhances SheerID's ability to engage high-value communities, potentially increasing customer acquisition and retention.
- Achieving ISO/IEC 27701:2019 certification demonstrates SheerID's commitment to privacy and data security, boosting client trust and market credibility.
What critics are saying
- The competitive landscape in identity marketing and verification is intense, requiring continuous innovation to maintain market position.
- Frequent changes in leadership, such as the recent appointment of a new CFO, could lead to strategic misalignments and operational disruptions.
What makes SheerID unique
- SheerID's focus on identity marketing and verification for specific consumer tribes sets it apart from general marketing platforms.
- The platform's connection to a global network of 9,000 authoritative data sources ensures instant and accurate verification, a significant advantage over competitors.
- SheerID's advanced fraud protection features provide a dual benefit of personalized marketing and fraud prevention, which is a unique selling point.