Copywriter Marketing Analyst

Are you looking for a career move that will put you at the heart of a global financial institution? By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview:

We are seeking a driven Copywriter Marketing Analyst with a solid understanding of Search Engine Optimisation (SEO) to join our Talent Attraction, Engagement and Diversity Effectiveness organization. As a Copywriter, you will craft compelling content to tell our brand story that attracts and engages active and passive talent to Citi. Based in Belfast, this role will contribute to the employer brand content strategy while owning the SEO strategy and execution of consistent messaging across the candidate journey. The Copywriter Marketing Analyst will support all global marketing campaigns by creating copy across a variety of media channels tailored to various business segments at different stages of their career, while ensuring that it resonates with the various audiences and adheres to SEO  and Americans with Disabilities Act (ADA) best practices.

What You’ll Do:

• Manage candidate’s digital content experience by developing engaging copy inclusive of Citi Careers website content, landing pages, emails, newsletters, video scripts, social media, job descriptions and more as business requires.
• Collaborate with Brand and Campaign Managers to understand hiring needs and translate into targeted messaging to a variety of audiences and channels, keeping consistent brand voice and story.
• Partner closely with Designers to ensure alignment in telling brand story visually and with Content and Social Media Manager on overall content strategy and implementation.
• Work alongside Website Marketing Manager and Lead Designer on website optimizations and development.
• Lead internal SEO strategy, in conjunction with external agency partners, to monitor and analyze website content performance and inform on insights and go-forward strategies.
• Serve as SEO and content subject matter expert, staying updated on industry trends and sharing best practices internally, ongoing keyword research and SEO strategies to enhance visibility and drive organic traffic.
• Develop original messaging concepts and unexpected creative solutions that uphold the personality and intent of the Citi voice.
• Maintain clear, consistent brand voice in adherence to Citi’s brand guidelines, while simplifying the job seeker experience through succinct, thoughtful, and personalized messaging.
• Able to present objectives, design approaches, and creative solutions persuasively to internal stakeholders as well as internal teams.
• Support collection of local Video/Photo content when required
• Assess risk appropriately in business decisions, prioritizing Citigroup’s reputation and safeguarding clients and assets. Ensure compliance with laws, regulations, and policies, exercise ethical judgment, and transparently escalate and report control issues.

What We’ll Need from you:

• Creative problem solver and team player, eager to learn and grow
• Proven copywriting experience, ideally in recruitment marketing or talent attraction
• Strong grammar, writing, editing, and proofreading skills with attention to detail
• Advanced proficiency in Microsoft Office, reporting, and SEO tools (e.g., Google Analytics, SEMrush, HubSpot)
• Familiarity with social media, job boards, and other media channels
• Experience with content management systems (CMS)

• SEO Certification preferred
• Flexible schedule for collaboration with global stakeholders along with strong organization and time management abilities

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program  
• Pension Plan 
• Paid Parental Leave 
• Special discounts for employees, family, and friends 
• Access to an array of learning and development resources 

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day.  We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive. 

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.