Full-Time

Search Engine Marketing Manager

Confirmed live in the last 24 hours

Zuora

Zuora

1,001-5,000 employees

Subscription management platform for businesses

Consulting
Enterprise Software

Compensation Overview

$82.8k - $146.2kAnnually

Mid

San Carlos, CA, USA

Flexibility to work both remotely and at Zuora offices.

Category
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 3-5 years of hands-on experience managing paid search campaigns
  • Proven track record of successfully executing and optimizing paid search campaigns with measurable results.
  • Familiarity with tools such as Google Ads, Bing Ads, and other search platforms.
  • Strong understanding of paid search reporting and analysis.
  • Proficiency in web analytics, with extensive experience in GA4.
  • Excellent attention to detail, with strong organizational and execution skills.
  • Ability to work efficiently under the direction of the reporting manager while managing multiple tasks and deadlines.
  • Strong communication skills for reporting and collaboration with internal teams.
  • Understanding of how paid search integrates with overall marketing efforts.
Responsibilities
  • In collaboration with the Senior Digital Marketing Manager, develop search engine marketing (SEM) strategies that efficiently meet business objectives.
  • Manage setup and execution of paid search strategy, including configuration of account settings, tracking implementation, creation and organization of ad groups, writing of compelling ad copy, identification and refinement of keywords, and audience targeting.
  • Implement and optimize advanced bidding strategies to maximize ROI, including automated and manual bid adjustments.
  • Continuously monitor campaign performance, making real-time adjustments to bids, budgets, and targeting parameters to ensure alignment with business goals and KPIs.
  • Conduct A/B testing on various elements of the campaigns (e.g., ad copy, landing pages, targeting criteria) to drive continuous improvement and learning.
  • Manage campaign budgets, ensuring efficient allocation of resources across different campaigns and adjusting spend based on performance data and strategic priorities.
  • Collaborate with cross-functional teams to communicate regular reporting updates to leadership, highlighting key metrics, trends, and insights.
  • Make data-driven recommendations for campaign improvements to support the overall strategy.
  • Participate in quarterly planning and provide performance forecasts.
  • Stay informed about the latest trends and best practices in paid search and digital marketing to contribute ideas for optimization.

Zuora provides a platform for managing subscription-based businesses, covering the entire lifecycle from customer acquisition to billing and financial reporting. Its main products, Zuora Billing and Zuora RevPro, help companies automate and streamline their financial operations, particularly in handling recurring revenue and subscription billing. Unlike many competitors, Zuora focuses specifically on the subscription economy, catering to a wide range of clients from Fortune 100 companies to smaller enterprises across various industries. The goal of Zuora is to enable businesses to transition to and thrive in a subscription model, achieving sustainable growth and operational efficiency.

Company Stage

IPO

Total Funding

$654.1M

Headquarters

Redwood City, California

Founded

2007

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-5%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zuora's acquisition of AI solutions like Sub(x) and Togai enhances its technological capabilities, potentially boosting customer acquisition and retention.
  • The partnership with Ebanx opens up new markets in Latin America and Africa, providing significant growth opportunities in rapidly expanding digital economies.
  • Zuora's collaboration with major clients like Ubisoft demonstrates its ability to scale and support high-demand subscription services, reflecting strong market validation.

What critics are saying

  • The integration of acquisitions like Sub(x) and Togai may face challenges, potentially impacting short-term profitability and operational efficiency.
  • The competitive landscape in the subscription management space is intense, with numerous players vying for market share, which could pressure Zuora's growth and margins.

What makes Zuora unique

  • Zuora's comprehensive platform uniquely manages the entire lifecycle of subscription-based businesses, from customer acquisition to financial reporting, unlike competitors who may focus on specific segments.
  • The company's focus on subscription management solutions, such as Zuora Billing and Zuora RevPro, provides specialized tools for recurring revenue and revenue recognition, setting it apart from general SaaS providers.
  • Zuora's strategic partnerships, like the one with Ebanx, enhance its global reach by enabling local payment methods in emerging markets, a significant advantage over competitors with limited regional capabilities.

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