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Job Summary 

The Media Performance Analyst is responsible for analyzing and optimizing the performance of media campaigns across various platforms. This role involves collecting, interpreting, and presenting data to measure the effectiveness of advertising efforts, ensuring campaigns achieve their objectives. The Media Performance Analyst works closely with media planners, buyers, and creative teams to provide actionable insights that drive ROI.
 

Location
Hybrid- Fairfax, VA. Must be willing to go onsite in the office.  
 

Key Responsibilities 

• Responsible for analyzing and optimizing the performance of the campaign across all work streams such as: website development, social media, paid media, video and PSA production, and partnership activations.

• Provide analytical metrics reporting to the government with recommendations to optimize performance.

• Identify trends, anomalies, and opportunities for optimization using advanced analytics tools.

• Generate detailed performance reports for stakeholders, summarizing key findings and recommendations.

• Present data-driven insights through dashboards, visualizations, and presentations to communicate campaign performance clearly.

• Provide actionable recommendations to optimize media spending and improve campaign outcomes.

• Work with media buying teams to adjust targeting, placement, or creative elements based on performance insights.

Basic Qualifications 

• Ability to obtain a Public Trust Clearance, US Citizenship required.  

• Must reside in the United States and work must be performed in the United States. 

• B.S. in Media and Communications or another applicable degree

• 5+ years of experience in media planning and reporting
   

Preferred Qualifications 

• Federal government experience, experience with DHS preferred.

• Proven experience in media analytics, performance marketing, or a similar role.

• Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.

• Preferred or desired skills include specific certifications and experience such as: Trade Desk Certification, Google 360 Certification, Power BI experience, digital media buying experience, media reporting experience, and/or Google Analytics experience

Professional Skills 

• Strong analytical and problem-solving skills.

• Ability to communicate complex data and insights in a clear and actionable manner.

• Detail-oriented with excellent organizational skills.

• Ability to work collaboratively in a fast-paced environment.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world’s toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more aboutworkplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in theTransparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$55,388.00 - $94,160.00Virginia Client Office (VA88)