Marketing Operations Manager

Posted on 10/10/2023

INACTIVE

501-1,000 employees

Active insurance and cybersecurity tools provider

Company Overview

Coalition, Inc. stands out as a pioneering Active Insurance provider, merging comprehensive insurance coverage with cybersecurity tools to preemptively tackle digital risks. Their unique offering, Coalition Control, provides a robust cyber risk management platform accessible to all policyholders, aiding in the detection, assessment, and mitigation of cyber threats across an organization's digital landscape. With a distributed global workforce and a dedicated research center, Coalition Security Labs, the company fosters a culture of continuous learning and collaboration, while maintaining a leadership position in the cybersecurity insurance industry.

Data & Analytics

Fintech

Cybersecurity

AI & Machine Learning

Company Stage

Series F

Total Funding

$830M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↑ 2%

1 year growth

↑ 8%

2 year growth

↑ 104%

Locations

Remote in USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Agile

Data Analysis

Management

Marketing

Sales

Salesforce

Tableau

Power BI

CategoriesNew

Growth & Marketing

Requirements

Bachelor’s Degree or equivalent working experience
5+ years of work experience in a marketing operations function, preferably in Saas or Insurance
Prior experience working with Salesforce and Marketo
Previous experience managing and owning the process of finding, procuring and implementing marketing technology for the marketing team
Experience with scoping, planning, and prioritizing complex, multi-step projects
Process and data-driven mindset
Prior experience with developing Marketing dashboards and reports
Intrigued by the intersection of people, process, and technology
Excellent project management and communication skills

Responsibilities

Partner closely with GTM leaders in the Marketing and Sales teams to develop and execute an iterative approach to lead scoring and attribution
Work closely with Inside Sales team leadership to develop efficient Marketing <> Sales handoff and supporting processes
Build on existing marketing data foundation by increasing adoption of existing reporting options across the team, improving usage of self-service reporting capabilities
Participate in ongoing work with the Data Engineering team to communicate actionable insights based on campaign and program performance
Manage existing marketing technology stack, evaluate new technologies to support Coalition’s go-to-market strategy, and act as a key point of contact for internal support of marketing tools and technology
Optimize and operationalize marketing processes related to the buyer’s journey – from acquisition through retention – for Coalition’s products and services
Drive marketing enablement across the org through the creation, management, and optimization of marketing-related processes through the use of project management tools and documentation
Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others)

Desired Qualifications

Experience in a remote work environment
Certifications in Salesforce and Marketo
Experience with other marketing automation platforms
Experience with data analysis and visualization tools (e.g., Tableau, Power BI)
Experience with Agile methodologies
Experience in the insurance industry

About Us

Coalition is the world’s first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.

Coalition offers its Active Insurance products in the U.S., U.K., and Canada through relationships with leading global insurers including Allianz, Arch Insurance, Lloyd’s of London, Swiss Re and Zurich, as well as cyber capacity through its own carrier, Coalition Insurance Company. Coalition’s Active Risk Platform provides automated security alerts, threat intelligence, expert guidance, and cybersecurity tools to help businesses worldwide remain resilient against cyber attacks. Coalition comprises a team of cybersecurity and technology experts, as well as experienced insurance professionals, who have come together to build a world-class organization with a massive technological advantage. Our secret sauce is bringing these expertise together to create a world-class organization with one mission: to protect the unprotected as the world digitizes. Today, Coalition is one of the world’s largest commercial insurtechs serving hundreds of thousands of customers worldwide.

Since its founding, Coalition has raised $755 million in equity funding, including $250 million in June 2022, affirming its ability to deliver profitable growth and cementing its position as a long-term business with a clear competitive advantage.

Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes, and by remaining true to our founding values of character, humility, responsibility, purpose, authenticity and inclusion. We are proud to have been named among Inc.’s Best Workplaces in 2021 and 2023, and one of Fast Company’s Most Innovative Companies in 2022.

About the Role

We’re looking for a Marketing Operations Manager to join the marketing operations function at Coalition. As a member of the team, you’ll work cross-functionally with marketing, sales, and other teams to drive operational marketing excellence throughout the company. The ideal candidate thrives in a fast-paced environment, is a curious and engaged learner, has a technical mindset and approach to problem solving, and enjoys the idea of gaining mastery over marketing tech and tools to drive revenue.

This is a remote position that can be based anywhere in the United States.

Responsibilities

Partner closely with GTM leaders in the Marketing and Sales teams to develop and execute an iterative approach to lead scoring and attribution
Work closely with Inside Sales team leadership to develop efficient Marketing <> Sales handoff and supporting processes
Build on existing marketing data foundation by increasing adoption of existing reporting options across the team, improving usage of self-service reporting capabilities
Participate in ongoing work with the Data Engineering team to communicate actionable insights based on campaign and program performance
Manage existing marketing technology stack, evaluate new technologies to support Coalition’s go-to-market strategy, and act as a key point of contact for internal support of marketing tools and technology
Optimize and operationalize marketing processes related to the buyer’s journey – from acquisition through retention – for Coalition’s products and services
Drive marketing enablement across the org through the creation, management, and optimization of marketing-related processes through the use of project management tools and documentation
Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others)

Skills and Qualifications

Bachelor’s Degree or equivalent working experience
5+ years of work experience in a marketing operations function, preferably in Saas or Insurance
Prior experience working with Salesforce and Marketo
Previous experience managing and owning the process of finding, procuring and implementing marketing technology for the marketing team
Experience with scoping, planning, and prioritizing complex, multi-step projects
Process and data-driven mindset
Prior experience with developing Marketing dashboards and reports
Intrigued by the intersection of people, process, and technology
Excellent project management and communication skills

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $107,000/year in our lowest geographic market up to $155,000/year in our highest geographic market. Consistent with applicable laws, an employee’s pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Perks

100% medical, dental and vision coverage
Flexible PTO policy
Annual home office stipend and WeWork access
Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!
Competitive compensation and opportunity for advancement

#LI-Remote

Why Coalition?

We’re a highly fulfilling, mission-driven team who is committed to building a more diverse and inclusive culture. We want to work with people of all different backgrounds and paths in life, and we trust our team members to take responsibility, share ownership and put in the work, no matter how small the task. We are always looking for collaborative, inquisitive and dedicated individuals to join #OurCoalition and help us on our mission to solve digital risk.

Recent press releases:

To learn more, check out our featured press releases:

Coalition’s very foundation is built on respecting and encouraging diversity and inclusion across the organization. Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Coalition is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [email protected].

For CA residents, please view important privacy information here. For EU residents, you can view GDPR information here. For any questions regarding CCPA or GDPR, please contact us at [email protected].