Director of Corporate Communications

The Director of Corporate Communications establishes strategic direction and oversees communications for internal associate and external media communication programs across the organization to support business initiatives and advance Sentry’s brand positioning.

What You'll Do

As the Director of Corporate Communications, you will:

• Develop and implement external strategic communication plans to support business objectives, build brand visibility, and represent Sentry’s point of view.

• Provide direction and counsel on communication strategies, media relations, crisis management, and messaging to senior management to assist them in understanding how effective communications and strategic media relations can help drive the business. Create and implement strategic media relations plans and content that effectively leverages the power of media outlets to support organizational objectives.

• Develop relationships and serve as key media relations contact to ensure frequent and strong coverage that represents Sentry’s point of view.

• Support executive communication, working with c-suite leaders to craft communications including news release quotes, public statements, video scripts, change management, and remarks.

• Design and oversee internal communications strategy to engage associates and create awareness of the organization’s mission, vision, business priorities, EVP, and financial performance. Oversees content strategy for company’s intranet site.

• Maintain a comprehensive understanding of business units and internal/external target audiences. Foster creative and innovative marketing approach and materials that result in measurable outcomes. Draft communications for critical or sensitive issues ensuring appropriate messaging and tone of voice.

• Manage internal and external communications consistent with brand guidelines and tone of voice.

• Be responsible for identifying and selecting outside PR counsel as needed, as well as managing the ongoing relationship. Lead efforts with outside counsel to develop and maintain crisis communication plans and key messages for potential and/or emerging issues affecting the business and/or brand. Execute communication plans as necessary, adjusting and managing priorities as

• situations arise.

What it Takes

• Bachelors Degree or equivalent work experience.

• Minimum 10 years’ related work experience. 5 or more years of leadership experience including coaching, developing, and managing through other leaders, as well as professional level direct reports.

• Demonstrated ability to develop and lead execution of strategic communication programs and plans with measurable results both internal and external across the organization.

• Big picture thinker with strong interpersonal and problem-solving skills while effectively maintaining a pulse on details.

• Outstanding content development, writing, editing and counseling skills.

• Strong media relations skills, including proven experience as a spokesperson.

• Experience in crisis/issues communications.

• Ability to prioritize and handle multiple cross-functional projects simultaneously, under tight time constraints and within budget parameters. Able to negotiate and manage external agency / vendor partnerships.

• Ability to navigate the organization with ease, influence senior management and communicate at all levels of the organization.

What You'll Receive

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.

• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. 

• Meal Subsidy available for associates who report to an office.

• 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.

• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.

• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

• Well-being and Employee Assistance programs.

• Sentry Foundation gift matching program to encourage charitable giving.

About Sentry

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long-track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future at Sentry. Opportunities await!

Talent Acquisition Specialist

Thank you for your interest in Sentry!

Katelynne Rivera

[email protected]

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.