Head of Marketplace

About Forma

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.”

About the Role 

The Head of Marketplace is responsible for driving the strategy and execution of the Forma Store business. The Forma Store sits on top of $600m+ of annual benefits budget across 100+ countries today and is growing at a rapid pace. In this dynamic role, you’ll partner with our world-class GTM team and the broader product organization to deliver the next-generation benefits experience to employers all around the world. Over the year ahead, you’ll drive growth and engagement by maximizing Store activation, improving store conversion, and creating a system to sustainably grow vendor relationships and manage inventory and fulfillment.

You Will

• Define and Align Marketplace Vision: Collaborate with cross-functional teams and senior leadership to establish the vision and strategy for the Forma Store, ensuring alignment with company goals and navigating trade-offs between objectives

• Develop Strategy and Metrics: Create a 12-month roadmap focused on key metrics that guide investment decisions, and set ambitious goals to drive significant improvements in business outcomes

• Build and Scale Operations: Design and deliver vendor-facing solutions for onboarding, catalog accuracy, and order fulfillment while overseeing daily marketplace operations to enhance performance and processes

• Drive Customer Experience: Prioritize a seamless and engaging user experience, leveraging customer feedback and data-driven insights to optimize marketplace performance, and implement effective support mechanisms

• Establish and Lead the Marketplace Team: Cultivate relationships with suppliers, partners, and industry leaders, and recruit and develop a high-performing team to scale the marketplace function 

Preferred Skills 

• 5+ years of product development experience, specifically in marketplace management 

• Proven track record in building and optimizing online marketplaces, preferably within a startup or high-growth environment

• Previous in launching a marketplace from scratch or leading a 0-1 product initiative

• Familiarity with marketplace technologies and platforms

• Strong analytical skills with a focus on data-driven decision making

• Deep understanding of e-commerce, digital marketplaces, and customer experience

• Entrepreneurial mindset with the ability to navigate ambiguity and drive results

• Excellent leadership, communication, and interpersonal skills

• Experience in building and scaling teams effectively

Benefits and Perks

• Remote-first working environment

• Medical, dental and vision insurance plans

• Employee wellness program

• One-time home office stipend

• 401(k) savings plan

• Flexible PTO policy

• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren’t afraid to challenge assumptions. Join us!