10up

10up

Develops open-source web solutions for creators

Overview

10up builds finely crafted websites and web tools for content creators, working with big brands like Microsoft, Disney, Google, Starbucks, and the State of California. Their focus is on open source solutions such as WordPress and React, which power their client projects. How their product works: they design and develop websites and digital tools by combining established open source platforms with custom development, ensuring accessible, scalable sites with performance and maintainability in mind. How they stand out: they emphasize practical, high-quality implementation and collaboration with open source communities, aiming for reliable, well-documented solutions rather than flashy gimmicks. Their goal is to improve the web experience for creators and audiences by delivering robust, maintainable websites and tools built on open technologies.

About 10up

Simplify's Rating
Why 10up is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

West Warwick, Rhode Island

Founded

2011

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Simplify's Take

What believers are saying

  • 10up's website updated August 1, 2026 signals active go-to-market investment.
  • Fueled led WordPress 6.9 project management, expanding 10up's influence inside core releases.
  • Enterprise clients like Microsoft, Google, and Stanford still anchor credibility.

What critics are saying

  • PitchBook marked 10up acquired on August 23, 2023, ending independent optionality.
  • If WordPress buyers standardize on headless SaaS CMS, 10up's core market shrinks.
  • Large digital agencies can undercut retainers by bundling WordPress work with transformation deals.

What makes 10up unique

  • 10up became Fueled's enterprise WordPress practice after the August 23, 2023 buyout.
  • Its WP Framework, updated April 18, 2026, standardizes theme and plugin development.
  • 10up contributed to WordPress 6.9, including Notes, on December 9, 2025.

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Company News

10up Inc. cemented its partnership with Google through the formalization of a dedicated account team, and further developed the EMEA design practice with the establishment of the region’s first dedicated design focused team.

Today, 10up Inc. is happy to announce the release of a new WordPress plugin, Insecure Content Warning, and share updates to several smaller popular plugins.

This year 10up Inc. were honored to be nominated for three different supplier awards in the 2021 Microsoft Supplier Program Prestige Awards and named a finalist in one category.

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