28Stone

28Stone

Software delivery for capital markets

Overview

28Stone provides custom software delivery for financial services, building cross-functional squads of industry experts and developers to design scalable architectures for sell-side and buy-side firms, market venues, and brokers. Their squads handle end-to-end delivery, from architecture and development to testing and quality assurance, to meet high-performance capital markets needs. The company differentiates itself by combining globally distributed teams that blend domain knowledge with cost-effective delivery, focused specifically on finance and trading environments. Its goal is to help clients run dependable, scalable software and trading workflows, using specialized AI tools to streamline market data preparation and sharing with customers.

About 28Stone

Simplify's Rating
Why 28Stone is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • Atlas launched February 2026, adding a referenceable platform for ETF and index workflows.
  • 28Stone’s news flow stayed active through June 2026, signaling ongoing market visibility.
  • Google Cloud and CME benchmarking gives sales teams credible proof for low-latency trading projects.

What critics are saying

  • Custom delivery work faces commoditization as clients standardize on vendor platforms by 2027.
  • Atlas ties 28Stone revenue to Ultumus adoption; weak ETF uptake limits follow-on work.
  • Large consultancies and in-house teams can undercut 28Stone on price, threatening renewal cycles.

What makes 28Stone unique

  • Atlas with Ultumus showcases 28Stone’s capital-markets product engineering depth in 2026.
  • Google Cloud benchmarking hit under 2 microseconds tick-to-trade latency in September 2025.
  • Christopher Wilson leads experience modernization, strengthening front-end and product design capabilities.

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Benefits

Hybrid Work Options

Company News

PR Newswire
Feb 18th, 2026
Ultumus and 28Stone launch Atlas ETF and index data platform with enhanced APIs and faster rebalancing

Ultumus, a provider of ETF and index data solutions, has partnered with 28Stone Consulting to launch Atlas, a next-generation platform for comprehensive index data coverage. The platform delivers faster ETF data views, quick index rebalance calculations and workflow improvements including clearer dividend data and enhanced search functionality. Atlas was built using continuous client feedback throughout development, from feature prioritisation through interface design. Enhanced APIs enable seamless integration into existing client environments across the ETF value chain, from issuers and authorised participants to asset managers. The partnership combined Ultumus' ETF domain expertise with 28Stone's capital markets technology capabilities to create a platform designed to evolve continuously with industry needs. Ultumus, owned by SIX Group, serves over 14,000 ETFs and 3 million indices globally.

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