2Modern

2Modern

Retailer of modern furniture, lighting, decor

Overview

2Modern is a retailer that sells modern furniture, lighting, and home decor. Its products are designed for contemporary interiors and are offered through its online presence and catalog, with ordering and delivery services to customers. What makes 2Modern different is its independent growth since 2003 and its focus on authentic, well-designed pieces curated for modern spaces, not mass-market items. The company's goal is to help people furnish and decorate homes with stylish, authentic modern design by providing a carefully selected range of furniture, lighting, and decor.

About 2Modern

Simplify's Rating
Why 2Modern is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Mill Valley, California

Founded

2003

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Simplify's Take

What believers are saying

  • Nicole Andrew joined from Perigold, bringing eight years of luxury e-commerce experience.
  • USDC payments launched July 30, 2025, expanding checkout options and PR reach.
  • A 2026 Bay Area sales role signals push into designer trade accounts.

What critics are saying

  • Customer reviews cite shipping delays and refunds, risking repeat purchases.
  • 2Modern's 2025 leadership churn moved marketing veterans into new roles.
  • Luxury furniture retail faces Perigold and other better-capitalized rivals.

What makes 2Modern unique

  • 2Modern has sold modern design since 2003 from Mill Valley.
  • Greg Finney added Nicole Andrew as CMO on June 5, 2025.
  • 2Modern accepts USDC payments, rare among luxury furniture retailers.

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Benefits

401(k) Company Match

Remote Work Options

Dental Insurance

Vision Insurance

Paid Vacation

Company News

The Montreal Gazette
Jun 5th, 2025
2Modern Welcomes Nicole Andrew as Chief Marketing Officer

2Modern, a leading retailer for modern design since 2003, proudly announces the appointment of Nicole Andrew as Chief Marketing Officer (CMO).

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