32Co

32Co

Orthodontic support for dentists, aligner sales

Overview

32Co supports general dentists by providing specialist-backed orthodontic planning and delivery of clear aligners. Dentists receive free personalized education and collaborate with top orthodontists to craft clinically sound treatment plans for patients who get aligners ordered through 32Co. It differentiates itself by giving direct access to specialists for each case and linking upskilling with aligner sales to ensure focused patient care. Its goal is to help general dentists grow their practices and improve patient outcomes through high-quality orthodontic support and reliable aligner delivery.

About 32Co

Simplify's Rating
Why 32Co is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Education

Healthcare

Company Size

51-200

Company Stage

Seed

Total Funding

$3M

Headquarters

London, United Kingdom

Founded

2021

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Simplify's Take

What believers are saying

  • Grew 5x since April 2022 with hundreds of monthly dentist sign-ups.
  • Secured $3M seed funding from Balderton Capital in 2023 to scale platform.
  • Partners with Dental Protection, training over 500 dentists confidently.

What critics are saying

  • SmileDirectClub erodes model with cheaper DTC aligners, bypassing dentists now.
  • UK GDC regulations restrict non-specialists, limiting access in 12 months.
  • Invisalign's 70% market dominance squeezes 32Co's niche immediately.

What makes 32Co unique

  • 32Co connects general dentists to UK orthodontists for real-time clear aligner collaboration.
  • Offers largest selection of clear aligner materials with 48-hour treatment plans.
  • Provides free personalized training and DUO service for specialist-guided cases.

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Funding

Total Funding

$3M

Meets

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3M
32Co

Benefits

Birthday day off

Flexible working arrangements

Regular team lunches

Quarterly socials

Annual retreat

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-2%
Tech.eu
May 30th, 2025
32Co Turns Everyday Dentists Into Providers Of Specialist-Grade Orthodontics

We hear a lot about how the conventional medical service model is broken. Most people have had the experience of seeing a GP (often getting an appointment is an ordeal in its own right) who says, "I think something's wrong, but I'm not an expert, so I’ll refer you to someone else.". The referral could mean a long wait while in pain, travel, and extra costs, and is even more difficult outside of urban areas. Founded in 2022 by Dr Sonia Szamocki, 32Co aims to bridge the gap between generalist dental clinicians and orthodontic specialists through a collaborative digital platform. It enables dentists to deliver specialist-grade orthodontic care locally, reducing the need for referrals, long-distance travel, or treatment delays

Tech Funding News
Jun 28th, 2023
Female-led 32Co bags $3M to transform access to specialist healthcare — TFN

London-based collaborative healthtech startup, 32Co, has secured $3 million in seed funding, led by Balderton Capital.

EU-Startups
Jun 28th, 2023
London-Based Collaborative Healthtech 32Co Raises €2.5 Million To Scale Specialist Healthcare Beyond The Clinic

In today’s increasingly specialised healthcare landscape, patients often struggle to find providers with the specific expertise they require. This is a problem that London-based 32Co had in mind when it started connecting general clinicians with a network of specialists.Today collaborative healthtech startup 32Co has secured €2.5 million in Seed funding, led by Balderton Capital, to advance its innovative approach to accessible specialist healthcare. The health tech platform founded in 2021 by Dr. Sonia Szamocki is growing rapidly and expanding from its London Headquarters. The funding, which includes participation from Wavemaker 360 Health and strategic angels, will fuel the development of 32Co’s comprehensive clinical collaboration platform with artificial intelligence and prepare to build on new clinical use cases.Dr Sonia Szamocki, founder and CEO of 32Co, says: “32Co is an all-in-one healthcare platform changing the way healthcare is delivered to patients by scaling specialist expertise beyond the specialist’s clinic. Traditional healthcare models cannot keep up with the demand for increasingly specialised treatment, and yet highly trained general clinicians are not empowered to work at their full potential

Health Tech World
Jun 28th, 2023
32co raises 2.2m in funding round

Health tech company 32Co has secured $3 million (£2.2 million) in seed funding in a round led by Balderton Capital.

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