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Overview
360dialog helps businesses use WhatsApp as a performance marketing channel. It combines data-driven insights and conversion optimization with personalized WhatsApp messaging to create two-way conversations that drive measurable results, rather than just clicks. The goal is to turn WhatsApp interactions into conversions by guiding customers toward actions through targeted, meaningful conversations.
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Simplify's take
What believers are saying
- The October 2025 on-premises sunset pushed more businesses onto cloud access providers.
- 360dialog launched WhatsApp Calling API support in 2026, widening use cases beyond chat.
- Premium plan bundles get.chat inbox at €99, improving attach rates and upsell potential.
What critics are saying
- Meta's 2026 messaging account migration keeps platform power centralized and squeezes BSP differentiation.
- WhatsApp Cloud API commoditization exposes 360dialog to price pressure and partner churn.
- Any Meta policy or API change can break onboarding, inbox flows, or message throughput fast.
What makes 360dialog unique
- 360dialog bundles direct WhatsApp API access with get.chat inbox and multi-webhook tooling.
- Its 2026 partner platform targets SaaS resellers with 1,000+ partner programs.
- MCP support lets Claude Code, Codex, and Gemini CLI manage WhatsApp accounts.
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