Health-ecommerce

Health-ecommerce

Online retailer for health and wellness products

About Health-ecommerce

Simplify's Rating
Why Health-ecommerce is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$3M

Headquarters

New York City, New York

Founded

2010

Overview

Health E Commerce operates as an online retailer focused on consumer health and wellness. The company simplifies the process of shopping for health and wellness products, particularly for those utilizing pre-tax benefits and Medicare Advantage plans. Its main product, WellDeserved, is a direct-to-consumer platform that helps employees access and use their wellness rewards effectively. Health E Commerce generates revenue through its e-commerce platforms, including FSAstore.com, and offers a private label line called Caring Mill, which donates a portion of sales to the Children's Health Fund. Unlike its competitors, Health E Commerce emphasizes both the ease of accessing wellness benefits and the charitable aspect of its product offerings. The company's goal is to make health and wellness benefits more accessible and understandable for consumers while supporting important causes.

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Simplify's Take

What believers are saying

  • Rising telehealth services create expansion opportunities for Health E Commerce's offerings.
  • Increasing demand for eco-friendly products aligns with Health E Commerce's Earth Day promotions.
  • Growing awareness of HSAs and FSAs expands Health E Commerce's customer base.

What critics are saying

  • Rapid telehealth growth may increase competition from larger healthcare providers.
  • New CEO Zack Peckham's strategic shifts could disrupt operations if not managed carefully.
  • Reliance on FSA and HSA funds is risky if tax laws change.

What makes Health-ecommerce unique

  • Health E Commerce simplifies health benefits shopping with its flagship brand, WellDeserved.
  • The company offers exclusive FSA and HSA-eligible products through FSAstore.com and HSAstore.com.
  • Caring Mill, their private label, supports charity with a portion of sales donated.

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Funding

Total Funding

$3M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$2.2M
Health-ecommerce
$5M
ByteDance
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Monthly wellness & internet reimbursements

Professional Development Budget

Mental Health Support

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -1%

2 year growth

↑ 1%
PR Newswire
May 5th, 2025
Hsa StoreĀ® Shares Five Facts About Irs Announcement Of 2026 Hsa (Health Savings Account) Contribution Limits To Help Consumers Maximize Savings And Spending

Higher contribution limits for 2026 give individuals and families more opportunity to save money and pay for eligible healthcare products and servicesDALLAS, May 5, 2025 /PRNewswire/ -- The popularity of health savings accounts (HSAs) continues to soar as individuals and families realize the financial potential of these tax-advantaged healthcare accounts. To help more than 35 million individuals and families increase their savings and put more of their pre-tax income to work protecting their health and wellbeing, HSA Store is sharing five little-known facts about HSA contribution limits

PR Newswire
May 1st, 2025
Fsa StoreĀ® And Hsa StoreĀ® Launch Special Promotion To Improve Mental And Physical Health With Fsa- And Hsa-Eligible Telehealth Services

Special pricing on telehealth services offered during the month of May for millions of individuals and families enrolled in tax-free flexible spending accounts (FSAs) and health savings accounts (HSAs)DALLAS, May 1, 2025 /PRNewswire/ -- Health-E CommerceĀ® , parent brand to FSA Store and HSA Store , the first and leading online stores dedicated exclusively to selling FSA- and HSA-eligible products and telehealth services, announced today the launch of an extended promotion focused on improving mental health, sleep, weight management, and foot pain. The "Health to Rest, Feel Your Best" promotion runs May 1 - 31 and delivers discounts on select telehealth services that can be purchased with tax-free FSA and HSA funds.Find special savings throughout the month of May on telehealth services to support mental and physical health at FSA Store and HSA Store during the Health to Rest promotion."FSA- and HSA-eligible telehealth services give consumers timely access to qualified clinical care for conditions that, if left untreated, can complicate health and lessen quality of life over time," said Keri Kaiser, chief revenue officer for Health-E Commerce. "Our latest campaign delivers savings on personalized treatments from a selection of our most popular telehealth collaborators to help individuals and families choose the services that best meet their needs."This extended telehealth promotion will feature discounts from four popular FSA- and HSA-eligible services, including:BetterHelp (Receive 30% off the first month of online therapy). Studies show that one-in-five adults are affected by mental health conditions every year. FSA users can find support for mental health needs like anxiety, stress, depression, and more with therapy services from BetterHelp. Subscribers can choose from thousands of licensed mental health specialists and can schedule virtual and in-person counseling.show that one-in-five adults are affected by mental health conditions every year

PR Newswire
Apr 21st, 2025
Celebrate Earth Day And Refresh Your Medicine Cabinet With Eco-Friendly, Fsa- And Hsa-Eligible Products At Fsa StoreĀ® And Hsa StoreĀ®

In honor of Earth Day, FSA Store and HSA Store are offering special savings on over 100 sustainable products for everyday health from leading brandsDALLAS , April 22, 2025 /PRNewswire/ -- FSA Store and HSA Store, the leading online sites for exclusively eligible flexible spending account (FSA) and health savings account (HSA) shopping and education, is celebrating Earth Day by featuring over 100 sustainable and eco-friendly products that are medicine cabinet staples.FSA Store and HSA Store are offering special savings on over 100 eco-friendly and sustainable healthcare products to celebrate Earth Day."Healthcare experts recommend refreshing your supply of over-the-counter and prescription medications every six months to eliminate the potential of using medications that have become ineffective or that could even potentially be harmful," said Keri Kaiser, chief revenue officer, Health-E Commerce, the parent brand to FSA Store and HSA Store. "We're making it easy and affordable to keep healthcare essentials current, while paying tribute to the environment by choosing sustainable products and brands."During the month of April, the company is highlighting earth-friendly brands that support key areas of everyday health, including:Sun protection and skin care. Protecting skin of all ages from harmful UV rays is essential, as is managing acne, eczema, and other skin conditions. Tax-free FSA and HSA funds can be used to purchase skin-protecting SPF products from brands like Babo Botanicals , MDSolar Sciences , Colorscience , and Cocokind. If you accidentally have too much fun in the sun, skin balms and remedies from Derma-E and Kinfield can help ease the painful sunburns and foster healing.Protecting skin of all ages from harmful UV rays is essential, as is managing acne, eczema, and other skin conditions. Tax-free FSA and HSA funds can be used to purchase skin-protecting SPF products from brands like , , , and

PR Newswire
Apr 17th, 2025
Health-E CommerceĀ® Introduces New Online Experience For Individuals Using Flexible Spending Account (Fsa) And Health Savings Account (Hsa) Funds For Prescription Weight Management

The company's growing selection of telehealth services includes prescription weight management medications to support health at FSA StoreĀ® and HSA StoreĀ®DALLAS, April 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to FSA Store and HSA Store, has introduced a new online shopping experience for consumers who want to use tax-free FSA and HSA funds to achieve and maintain a healthy weight. The new online shopping experience features access to leading prescription weight loss services through Health-E Commerce's telehealth collaborations, and streamlined access to over-the-counter products and devices that support overall health

Health Technology Insights
Apr 4th, 2025
Health-E Commerce Partners with Daybreak for CPAP Alternatives

Health-E Commerce partners with Daybreak for CPAP alternatives.

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