Overview

Rollout is a feature management platform that provides a software development kit (SDK) for mobile apps to control feature deployments without pushing new app versions. It enables developers to remotely toggle features, run progressive rollouts, and conduct A/B tests, all from a cloud dashboard. This decouples feature delivery from code releases and allows immediate rollback if a feature underperforms, reducing risk during updates. Rollout differentiates itself through a mobile-focused feature flag system and its integration into CloudBees after acquisition, where the feature management capabilities became CloudBees Feature Management. The main goal is to help development teams deploy features more safely and quickly by testing in production with targeted user segments and controlled releases, rather than requiring store approvals for every change.