Overview

401 Auto is a Canadian automotive retail and financing group. It sells new and used vehicles, recreational vehicles, powersports products, and related financing and protection services through multiple locations and brands. Customers use its dealerships and digital channels to shop, finance, trade, service, and maintain vehicles. Local sales and service operations connect with inventory, parts, finance, marketing, customer care, and central administration. Roles include automotive sales, finance, service technicians, parts, dealership management, marketing, and support.