Gesture

Gesture

Online gifting marketplace with vendor partnerships

Overview

What Gesture.vip does: Gesture.vip runs an online gifting platform that connects users with a curated selection of gifts and experiences, allowing individuals to send gifts and businesses to show employee appreciation through delivery-enabled purchases. How its product works: Users browse a curated catalog, place an order online, and have the gift delivered to the recipient. Gesture.vip partners with multiple vendors and earns revenue from direct sales and service fees, including a markup on gift costs and delivery charges. How it differs from competitors: It emphasizes a simple, takeout-like experience for gifting and offers a broad mix of gifts and personalized experiences through vendor partnerships, targeting both individuals and businesses, which helps streamline the entire gifting process. What the company aims to achieve: To make gifting more gratifying and less cumbersome by providing a seamless, easy-to-use digital marketplace for gifts and experiences.

About Gesture

Simplify's Rating
Why Gesture is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Seed

Total Funding

$2.6M

Headquarters

New York City, New York

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Growth funding from Decathlon Capital Partners scales operations and expands consumer offerings.
  • B2B employee appreciation market targets budget-conscious professionals in $785B+ on-demand services sector.
  • Established logistics infrastructure and vendor partnerships enable rapid expansion to new markets.

What critics are saying

  • DoorDash DashMart and Uber Eats integrate gifting, capturing Gesture's core 23-36 demographic.
  • Instacart's Giftory acquisition expands same-day gifting to 5,000 cities, dwarfing Gesture's reach.
  • California AB-1234 gift card regulations invalidate digital rewards model, threatening 40% of repeat users.

What makes Gesture unique

  • AI-powered gift selection by occasion and price point without requiring recipient address.
  • Social gifting features enable selfies, messages, and G-feed delivery updates for remote personalization.
  • Fully operational logistics with G-runners providing free one-hour delivery across 30+ markets.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Stock Options

401(k) Retirement Plan

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
FinSMEs
Apr 3rd, 2024
Gesture Receives Growth Funding from Decathlon Capital Partners

Gesture, a NYC-based gifting and delivery platform, received a growth funding package from Decathlon Capital Partners

AlleyWatch
Jun 22nd, 2020
Gesture Raises $1M for its On-Demand Gifting App That Takes an Uber-Like Approach

Ben Labra discusses the evolution of Gesture, the on-demand app to send the perfect, thoughtful gift for any occasion.

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