Mars

Mars

Produces confectionery, food, and petcare products

About Mars

Simplify's Rating
Why Mars is rated
A-
Rated A on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$27B

Headquarters

McLean, Virginia

Founded

1911

Overview

Mars, Incorporated operates in the confectionery, food, and petcare industries, producing well-known brands such as M&M’s, SNICKERS, and PEDIGREE. The company employs 133,000 people and generates $40 billion in annual sales. Its products range from chocolates and snacks to pet health services, ensuring they cater to both human and pet needs. Mars focuses on creating a positive impact through its business practices, guided by the Mars Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom. This commitment to ethical practices and community prosperity sets Mars apart from its competitors, as they strive to ensure that their success contributes to the well-being of the planet and its inhabitants.

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Simplify's Take

What believers are saying

  • Mars' acquisition of Kellanova adds billion-dollar brands Pringles and Cheez-It.
  • Investment in Happy Howl supports growth in human-grade pet food offerings.
  • Mars' focus on sustainable packaging aligns with industry trends.

What critics are saying

  • $26 billion senior notes may strain Mars' financial flexibility.
  • Integration challenges may arise from Kellanova acquisition.
  • Market saturation risk with Pringles and Cheez-It acquisition.

What makes Mars unique

  • Mars has a century-long legacy of innovation and global impact.
  • The company owns iconic brands like M&M's, Snickers, and Pedigree.
  • Mars emphasizes sustainability and community prosperity in its business model.

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Funding

Total Funding

$27000M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Company News

Pet Food Industry
Apr 15th, 2025
Happy Howl secures investment for expansion

Happy Howl, a Philadelphia-based pet food company, has secured investment from Mars Companion Fund, Michelson Found Animals, Darco Capital, Visible Ventures, and others to expand its e-commerce, retail partnerships, and product development. The funds will help scale its shelf-stable, human-grade dog food offerings. The investment will also support new product innovations and research and development.

PR Newswire
Mar 6th, 2025
Mars, Incorporated Announces Pricing of $26 Billion of Senior Notes

/PRNewswire/ -- Mars, Incorporated (the "Company" or "Mars") announced today the pricing of its previously announced private offering of $26.0 billion...

Bloomberg
Jan 10th, 2025
Mars Raises $1 Billion Private Debt in Prelude to Larger Bond

Mars Inc. is borrowing the equivalent of $1 billion through privately-placed bonds, people with knowledge of the matter said, as it begins to repay bank loans it took out to help buy foodmaker Kellanova.

Business Wire
Aug 16th, 2024
Mars to Acquire Kellanova

Mars, Incorporated, a family-owned, global leader in pet care, snacking and food, and Kellanova (NYSE: K), a leading company in global snacking, inter

Economic Times
Aug 16th, 2024
Mars to acquire Pringles maker Kellanova for nearly $36 bn - ET BrandEquity

Mars Acquisition: M&M's and Snickers maker Mars said Wednesday that it would acquire snack food business Kellanova, marking a multibillion dollar agreement set to result in a new industry giant. This would bring two new billion-dollar brands, Pringles and Cheez-It, into its business.

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