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Overview
GoBankingRates provides online financial guidance and tools for everyday money management. It publishes articles, guides, and reviews on topics like savings, investments, retirement, and banking promotions, along with current promotional offers. It earns revenue through advertising, sponsored content, and affiliate marketing, serving individuals, financial advisors, and businesses. Its goal is to help users make informed financial decisions by delivering up-to-date information, practical guidance, and useful financial tools.
About GOBankingRates
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
El Segundo, California
Founded
2004
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Simplify's Take
What believers are saying
- March 2026 Best Banks Awards expanded brand authority inside banking and fintech marketing.
- July 2026 homepage refresh highlights fresh tax, tariff, and retirement coverage, signaling active publishing.
- Gen Digital ownership opens cross-sell, data, and sales synergies across its consumer portfolio.
What critics are saying
- SEMrush showed May 2026 traffic at 3.2 million visits, down 61.19% organically.
- Affiliate-heavy finance content faces compression from Google AI Overviews and lender-direct comparison pages.
- If Gen Digital prioritizes cybersecurity assets, GOBankingRates gets starved and becomes a small content appendage.
What makes GOBankingRates unique
- Gen Digital owns GOBankingRates since January 2025, adding distribution and capital.
- Its 14th annual Best Banks Awards set consumer banking benchmarks across 100+ institutions.
- Millions of monthly readers trust its deal-heavy, SEO-driven personal finance publishing model.
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Benefits
100% Remote
Health Insurance
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Professional Development Budget
Conference Attendance Budget
401(k) Retirement Plan
401(k) Company Match
Company News
Chosen by GOBankingRates as a Top Money Expert, here she shares her expertise on the best type of bank account and the many advantages of credit cards over debit cards.
GOBankingRates has conducted a study to find the best places for retirees to live in America, if their monthly income is $1,800.
Lauren Wybar, CFP and senior financial advisor at Vanguard Personal Advisor Services, joins GOBankingRates to share the general guidelines for maintaining tax records.
GOBankingRates recently published a guide to the 10 best places to buy a mattress.
Career coach and Ramsey expert Ken Coleman joins GOBankingRates to share the exact definition of burnout, its five causes and the cures to focus on your wellness.
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About GOBankingRates
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
El Segundo, California
Founded
2004
There are no jobs for GOBankingRates right now.
Find jobs on Simplify and start your career today