A Place for Mom, America's leading senior care advisory platform, has appointed Jason Conley as chief technology officer. Conley will lead the company's technology strategy, engineering and data organisation, working alongside chief product officer Nidhin George to advance AI applications across customer experiences and internal operations. Conley brings over 25 years of healthcare technology experience. He previously served as CTO at VIP Medical Group and held senior technology roles at Envera Health and BrightSpring Health Services, where he developed AI-enabled software for patient access and engagement. The appointment comes as A Place for Mom, which has guided more than 2.3 million families through senior care decisions, strengthens its technology foundations. Chief executive Tatyana Zlotsky praised Conley as an outcomes-oriented leader who can connect long-term strategy with disciplined execution.

A Place for Mom names Nidhin George as Chief Product Officer. Former Grubhub and Amazon product leader joins A Place for Mom to advance AI-enabled experiences for caregivers and partners NEW YORK, NY - June 16, 2026 - A Place for Mom (APFM), the leading platform that connects 20 million families with over 15,000 senior care providers across the U.S. to help them navigate their unique senior care journeys, announced the appointment of Nidhin George as Chief Product Officer today. George joins A Place for Mom to lead product strategy as the company develops a more personalized platform for families and senior care providers, powered by AI, data and advisor expertise. He will focus on reducing friction for families navigating care decisions while helping providers connect with the right families. George brings more than 20 years of experience building consumer products across complex marketplaces, with a focus on customer empathy, personalization, conversion and trust. He spent nearly 17 years at Amazon, where he built a foundation in scaled consumer experiences, logistics, operations and customer-obsessed product leadership. He later brought that experience to Grubhub, where he helped build the company's New Verticals business and led major product launches with Amazon and Instacart. His work also included applying AI and customer data to personalize experiences, improve service interactions and reduce friction across the customer journey. His experience closely aligns with A Place for Mom's work to build a more trusted and connected marketplace for families, senior living communities and care providers. "Nidhin brings a powerful combination of marketplace expertise, customer focus, and experience building personalized product journeys at scale," said Tatyana Zlotsky, Chief Executive Officer of A Place for Mom. "As we continue to support families through one of life's most emotional decisions, his proven leadership will help realize our transformation by leveraging technology that keeps humans at the center for more intuitive, trusted experiences. His expertise in building innovative B2B products at scale will significantly elevate how we serve our provider partners." George was drawn to A Place for Mom's mission-driven approach and opportunity to apply his experience in marketplaces, personalization, and customer experience to senior care. In his role, he will focus on building products that better support families navigating the aging journey and help providers strengthen how they connect with seniors and families. "As the senior population rapidly increases, more families will need expert guidance and support navigating complex care decisions," said George. "For over 25 years, A Place for Mom has been the trusted brand and industry leader for families to turn to when it comes to senior care. I am excited to join and help shape a future where AI unlocks the full power of our unparalleled data trove, enabling deeply personalized customer experiences and driving sustainable growth. Our product roadmap will focus on supporting families and senior care providers, so they can get back to focusing on what really matters to them: caring for seniors." As A Place for Mom continues to evolve its platform, George's appointment reflects the company's commitment to attracting top product and technology talent to drive innovation in senior care. As Chief Product Officer, he will lead the company's product vision and roadmap while building the technology to better support families, strengthen provider partnerships and power APFM's next phase of growth. About A Place for Mom A Place for Mom is the leading platform that guides families through every stage of the aging journey. Intelligence360 simplify the search for senior care by offering free, personalized support - and when families are ready, Intelligence360 refer them to partners from its network of over 15,000 senior living communities and home care agencies. Its mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other. A Place for Mom: Where love finds its place. Media Contact [email protected]

A Place for Mom, a senior care referral marketplace, has hired Chris Milone as chief marketing officer to revamp its marketing strategy for younger caregivers. Milone previously held CMO roles at Best Egg and KeyBank's Laurel Road. The company is pivoting from its heavy reliance on Google ads to reach millennials, who now comprise 26% of America's 63 million caregivers, up from 23% in 2015. The median caregiver age is 49.6. Milone plans to increase spending on connected TV and Meta whilst ensuring the company's content appears on AI chatbots. He's also leveraging YouTube and social media creators to position A Place for Mom as an industry voice, focusing on helping caregivers prepare before crises occur rather than responding to emergencies.