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Overview
AG1 is a direct-to-consumer health and wellness brand that sells a single powdered nutritional supplement. The powder combines 75 vitamins, minerals, and whole-food ingredients and is mixed with water for daily nutrition. It uses a subscription model that delivers a monthly supply to encourage everyday use and recurring revenue. Its focus on an all-in-one formula, simplicity, and convenience sets it apart, with the goal of helping active, health-conscious people maintain daily nutrition while building a steady revenue stream.
About AG1
Industries
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$115M
Headquarters
Carson City, Nevada
Founded
2010
Your Connections
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Simplify's Take
What believers are saying
- Costco expansion reaches 600-plus U.S. stores and broadens discovery.
- Target and Ulta placements extend AG1 beyond subscription-only distribution.
- Thirty percent of customers already add creatine, validating bundled performance nutrition.
What critics are saying
- Retail shelf competition compresses AG1's premium pricing and DTC moat.
- Legacy sports-supplement brands already dominate creatine with lower prices and stronger credibility.
- Short clinical evidence weakens AG1's premium claims against regulators and skeptics.
What makes AG1 unique
- AG1 combines 75 nutrients with probiotics in one daily powdered scoop.
- AG1 Pro adds 5g creatine, calcium-HMB, and zinc carnosine.
- NSF Certified for Sport strengthens AG1's credibility with athletes.
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Funding
Total Funding
$115M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Competitive compensation and performance-based incentive plans
100% remote working environment
Unlimited Paid Time Off
Paid Holidays
Phone/Internet Stipend
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 3%2 year growth
↑ 3%The leading global nutrition company will be available in over 600 Costco locations across the U.S.NEW YORK, May 30, 2025 /PRNewswire/ -- AG1 , a leading global nutrition company, today announced its inaugural brick-and-mortar retail partnership with Costco. The announcement marks the brand's first major channel expansion into retail, and represents a commitment to increasing availability for customers beyond its direct-to-consumer business. The brand will offer AG1 40 count single-serve stick packs available to purchase at all Costco locations nationwide."This retail partnership marks a significant strategic milestone in our business," said Kat Cole, Chief Executive Officer of AG1. "We've grown an incredible DTC business over the past 15 years, and it is time to expand access to the high quality daily foundation nutrition of AG1 to customers who prefer a physical retail experience. With Costco's commitment to quality and its unrivaled dedication to members and their experience, we're proud to take our first step onto shelves with them."Since 2010, AG1 has been a global leader trusted by millions of people, from professional and Olympic athletes and world-renowned health experts to those just starting out on their health journey. AG1 is a comprehensive, research-backed foundational nutrition supplement that supports whole-body health that combines multivitamin and multi-mineral ingredients, whole food-sourced nutrients, and pre-and probiotics in one scoop
Athletic Greens, a foundational nutrition company, today announced $115M in new funding led by Alpha Wave Ventures to accelerate the meteoric growth o
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, a leader in video-based human insight, today announced that Athletic Greens was the recipient of the Outstanding Emerging Business Award, one of the illumi Award winners announced during The Human Insight Summit in New Orleans this past October. Athletic Greens utilizes the UserTesting® Human Insight Platform to support its digital marketing efforts and customer initiatives, and to gain customer insights into its product, branding, and messaging, as well as the usability of its digital products. The company understands the power of human insights, and thoroughly researches the interactions of customers and potential customers with web pages, podcast ads, production descriptions, and more. Athletic Greens’ customer base includes health-oriented people who care about getting great nutrition today as well as making a healthy investment in longevity. UserTesting’s broad, opt-in network of contributors enables the company to connect with, get feedback from, and understand its target audiences.Athletic Greens continually gathers feedback from customers to ensure their flagship product, AG1, has a superior and pleasing flavor that customers enjoy. Additionally, because AG1 is composed of the highest quality products available on the market, the company works closely with customers to ensure people understand the true value and health benefits of the product
NEW YORK--(BUSINESS WIRE)--Athletic Greens, the pioneer in the foundational nutrition category and makers of the daily nutritional product, AG1, today announced the appointment of naturopathic physician Dr. Ralph Esposito, ND, LAc as the company’s Head of Nutrition. In this role, Dr. Esposito will focus on research and innovation to help Athletic Greens better serve its customers, develop new products, and drive the continuous improvement cycle for the company’s flagship product, AG1. Currently on its 52nd iteration, AG1 is continuously improved through formulation updates based on the most up-to-date scientific and nutritional research and ongoing ingredient quality improvements
Athletic Greens, originators of the Foundational Nutrition category and creators of the daily nutrition drink AG1, announced today the appointment of
AG1 is Hiring for 6 Jobs on Simplify!
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About AG1
Industries
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$115M
Headquarters
Carson City, Nevada
Founded
2010
AG1 is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today