A
Overview
AMA serves about 975,000 Albertans with roadside assistance, travel, registries and insurance services, Alberta’s largest driver education program, a member rewards program and community events. As part of the CAA and AAA family, it leverages a broad network and standardized services for members. The culture emphasizes treating members and colleagues like family through practical, everyday support and community initiatives. Its goal is to help members move safely and confidently by offering accessible services, advocacy, and a supportive member community.
Work here?Claim your company
Simplify's take
What believers are saying
- AMA's June 2026 centennial campaign drives brand visibility and cross-sells through events and merchandise.
- July 2026 speed-safety advocacy keeps AMA central in Alberta road-safety policy debates.
- June 2026 travel guidance on jet-fuel shortages shows relevant, timely member support during disruptions.
What critics are saying
- AMA's November 2026 insurance outage exposed operational fragility during customer-critical service windows.
- Public complaints about automation, towing, and tracker requirements damage member trust fast.
- If service frustration pushes members elsewhere, CAA-aligned competitors absorb roadside, insurance, and travel revenue.
What makes AMA unique
- AMA spans roadside, travel, registries, insurance, and driver education across Alberta.
- AMA's 2026 centennial reinforces century-old brand trust and provincewide advocacy.
- AMA combines CAA/AAA backing with deep Alberta membership and community presence.
Help us improve and share your feedback! Did you find this helpful?