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Overview
AMA provides a range of member services to about 975,000 Albertans, including roadside assistance, travel, registries and insurance, Alberta’s largest driver education program, a member rewards program, and community events as part of the CAA/AAA network. Members access benefits that include on-road help, trip planning support, vehicle paperwork and coverage, and driver education. The organization distinguishes itself through a culture called Practically Family, emphasizing everyday care and community engagement among staff and members. Its goal is to help members live confidently by offering comprehensive services and advocacy for safe, enjoyable mobility.
About AMA
Industries
Financial Services
Education
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
N/A
Simplify's Take
What believers are saying
- EV adoption at 12% creates demand for charging and battery diagnostic services.
- Travel insurance uptake surged 34% post-pandemic, enabling cross-sell opportunities.
- Regional insurance providers gaining share through personalized service; AMA positioned to capture.
What critics are saying
- CAA/AAA network centralizes roadside assistance, sidelining regional providers within 18–24 months.
- Brand confusion with Alberta Medical Association damages reputation amid physician compensation disputes.
- Uniform digital platform enforcement by CAA forces costly system migration or absorption.
What makes AMA unique
- Alberta's largest driving school with curriculum innovation for autonomous vehicle regulations.
- Integrated insurance, travel, and registry services bundled with roadside assistance.
- Community-focused loyalty program and events drive retention versus transactional competitors.
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Benefits
Flexible benefits
Outstanding employer-paid Retirement Savings Plan
Paid Vacation
Great AMA discounts
AMA is Hiring for 35 Jobs on Simplify!
Find jobs on Simplify and start your career today
About AMA
Industries
Financial Services
Education
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
N/A
AMA is Hiring for 35 Jobs on Simplify!
Find jobs on Simplify and start your career today