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Overview
AMA provides a range of member services to about 975,000 Albertans, including roadside assistance, travel, registries and insurance, Alberta’s largest driver education program, a member rewards program, and community events as part of the CAA/AAA network. Members access benefits that include on-road help, trip planning support, vehicle paperwork and coverage, and driver education. The organization distinguishes itself through a culture called Practically Family, emphasizing everyday care and community engagement among staff and members. Its goal is to help members live confidently by offering comprehensive services and advocacy for safe, enjoyable mobility.
About AMA
Industries
Financial Services
Education
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
N/A
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Simplify's Take
What believers are saying
- AMA launched a centennial exhibit at Heritage Park in June 2026, boosting brand visibility.
- AMA Business Suite launched in 2025, reducing administrative friction for new Alberta businesses.
- Auto-renewal, road-test booking, and online registry scheduling improve retention and transaction volume.
What critics are saying
- Centennial marketing and community events distract management from pricing, service, and digital execution.
- Travel insurance and registry-heavy operations face commoditization from banks, brokers, and online incumbents.
- Any claims scandal or service outage would damage trust and drive members to CAA competitors.
What makes AMA unique
- AMA's 975,000-member network spans roadside, registries, insurance, travel, and driver education.
- Centennial brand equity and CAA-AAA affiliation reinforce trust across Alberta households.
- AMA Business Suite centralizes registrations and corporate documents for Alberta businesses.
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Benefits
Flexible benefits
Outstanding employer-paid Retirement Savings Plan
Paid Vacation
Great AMA discounts
AMA is Hiring for 64 Jobs on Simplify!
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About AMA
Industries
Financial Services
Education
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
N/A
AMA is Hiring for 64 Jobs on Simplify!
Find jobs on Simplify and start your career today