Overview

AMA provides a variety of services to over 975,000 members in Alberta, primarily known for its roadside assistance program. In addition to this, AMA offers travel services, vehicle registration, insurance, and operates Alberta's largest driver education school. They also have a member rewards program and organize community events. AMA is part of the CAA and AAA family, focusing on meeting the needs of its members and advocating for their interests. What sets AMA apart from competitors is its strong emphasis on community and family-like culture, where employees are encouraged to support each other and treat members as family. The goal of AMA is to help its members live confidently by providing essential services and fostering a supportive community.

💡 Want to apply to AMA?

You have ways to get a AMA referral from your network.

Get referrals →

Simplify's Take

What believers are saying

• Growing demand for digital roadside assistance apps aligns with AMA's service expansion.
• Eco-friendly travel trends offer opportunities for sustainable travel packages.
• Telematics in insurance allows AMA to offer personalized insurance plans.

What critics are saying

• Digital-first insurance providers threaten AMA's market share with lower premiums.
• Electric vehicles may reduce demand for AMA's roadside assistance services.
• Online travel booking platforms could impact AMA's travel service demand.

What makes AMA unique

• AMA offers a diverse range of services beyond roadside assistance.
• AMA's 'Practically Family' culture enhances employee and member satisfaction.
• AMA is part of the CAA and AAA family, providing trusted services.

Help us improve and share your feedback! Did you find this helpful?

YesNo