Virgin Atlantic partners with APEXX Global to expand payment orchestration capabilities, starting with Virgin Atlantic Holidays. 27 Oct, 2026. 4 minutes London, UK - [27/10/26] - Virgin Atlantic has partnered with APEXX Global, a leading global payment orchestration platform, to support the continued development of payment capabilities across its airline and holidays businesses. The first customer-facing capability delivered through the partnership is an Open Banking-enabled Direct Debit payment option for Virgin Atlantic Holidays customers in the UK. The new option allows eligible customers to pay directly from their bank account, providing a secure and convenient alternative when booking their holiday. Delivered through APEXX Global's platform, the solution supports Virgin Atlantic's ambition to offer modern, customer-focused payment experiences while simplifying payment integrations and helping to manage acceptance costs and complexity. "At Virgin Atlantic, we're committed to offering payment options that reflect the different ways our customers plan, book and pay for their travel," said Keli Sandeman, Senior Manager - Payments at Virgin Atlantic. "Partnering with APEXX allows us to seamlessly expand our payment capabilities and continue enhancing the customer journey from booking to boarding." Simon Hughes, Chief Commercial Officer at APEXX Global, added: "Virgin Atlantic is a globally recognised brand that shares our commitment to innovation and customer experience. We're proud to support its wider payment ambitions and the launch of Open Banking payments for Virgin Atlantic Holidays customers, helping simplify the integration process and enabling them to deliver faster, more modern payment experiences to their customers." This collaboration marks a significant step in Virgin Atlantic's broader work to modernise its payment infrastructure, expand the payment options available to customers and create a more seamless experience across its airline and holidays businesses. APEXX Global is a multi-award winning global payments orchestration platform that combines acquirers, gateways, shopping carts and Alternative Payments Methods into a single marketplace and one-stop solution for Enterprise/Tier 1 merchants. APEXX builds an integrated and transparent service that manages the authorisation, processing and optimisation of transactions. APEXX takes an agnostic approach to partnerships, working with many different solutions providers across the payments industry. Its approach creates a more efficient and cost-effective solution that cuts through the complexity of e-payments and leaves behind legacy technology systems. Its mission is to help businesses grow by reducing unnecessary costs, increasing conversion rates and simplifying the payment execution process through advanced payment orchestration. About Virgin Atlantic Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain's only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year. Alongside shareholder and partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in 2023, as the global airline alliance's first and only UK member airline, enhancing SkyTeam's transatlantic network to and from London Heathrow and Manchester. Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age of 7.5yrs. In 2022, Virgin Atlantic welcomed its first A330-900's to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. Media Contacts: Sam Mahony Marketing Manager

APEXX Global appoints new CCO and bolsters sales leadership to power next phase of growth. 21 Apr, 2026. 4 minutes London, UK - 21st April 2026 - APEXX Global, the merchant-centric payment orchestration platform, today announces the promotion of Simon Hughes to Chief Commercial Officer (CCO) and the appointment of Simon Eve as Head of Sales & Partnerships. Simon Hughes' promotion recognises his pivotal role in driving APEXX Global's commercial success. As Head of Sales & Partnerships, Hughes has overseen the most productive commercial period in the company's history, accelerating enterprise adoption of APEXX's Payment Orchestration Platform and strengthening strategic partnerships across the global payments ecosystem. In his new role as CCO, Hughes will lead APEXX's global commercial strategy, uniting sales, partnerships, and go-to-market execution as the business enters its next phase of growth. Peter Keenan, Founder & CEO of APEXX Global, commented: "Simon has been instrumental in shaping APEXX's commercial momentum. Under his stewardship, our sales and partnerships teams have delivered exceptional results and built a powerful pipeline of enterprise merchants and strategic partners. Simon is absolutely the right person to take APEXX's commercial function to the next level, and I'm delighted to see him step into the CCO role." Succeeding Hughes, Simon Eve joins APEXX Global as Head of Sales & Partnerships, bringing more than 20 years of payments industry experience. Eve joins from Trustly, where he spent over nine years in senior leadership roles including Head of Travel, Director - Travel & UK eCommerce, and most recently VP - Travel & eCommerce. At Trustly, he led commercial strategy and execution for Open Banking solutions across Europe, driving new business, scaling existing merchant relationships, and developing strategic partnerships across travel and eCommerce. Commenting on his new role at APEXX, Simon Eve said: "Over the past decade I've worked closely with enterprise merchants across travel and eCommerce to help them scale using innovative payment solutions. Leading commercial growth for Open Banking across Europe gave me first-hand experience of how strategic partnerships and well-executed payment strategies can directly impact merchant performance. I'm excited to bring that experience to APEXX and help merchants unlock even greater value through orchestration." Peter Keenan added: "Simon Eve's experience aligns perfectly with APEXX Global's ideal customer profile. His deep understanding of enterprise merchants, particularly within travel and eCommerce, combined with his track record of scaling innovative payment solutions, makes him a fantastic addition to the leadership team. Simon's expertise will be invaluable as we continue to help merchants improve acceptance rates, reduce costs, and simplify global payments through orchestration." These appointments underscore APEXX Global's continued investment in commercial leadership as demand for payment orchestration accelerates among enterprise merchants seeking greater resilience, flexibility, and performance from their global payment strategies. APEXX Global is a multi-award winning global payments orchestration platform that combines acquirers, gateways, shopping carts and Alternative Payments Methods into a single marketplace and one-stop solution for Enterprise/Tier 1 merchants. APEXX builds an integrated and transparent service that manages the authorisation, processing and optimisation of transactions. APEXX takes an agnostic approach to partnerships, working with many different solutions providers across the payments industry. Its approach creates a more efficient and cost-effective solution that cuts through the complexity of e-payments and leaves behind legacy technology systems. Its mission is to help businesses grow by reducing unnecessary costs, increasing conversion rates and simplifying the payment execution process through advanced payment orchestration. Media Contact: Sam Mahony Marketing Manager