APPARATUS

APPARATUS

Design studio crafting lighting and furniture

Overview

Apparatus is a design studio that creates lighting, furniture, and objects, primarily marketed through its own galleries. Its product line balances sensual craftsmanship with modern form, produced in a New York factory where pieces are finished by hand. The company emphasizes a Gesamtkunstwerk approach, treating each item as part of a larger, holistic design vision that considers how objects interact with their environment. Collections are narrative-driven and draw on historical and cultural moods, using materials such as marble, suede, horsehair, lacquer, porcelain, and hand-patinated brass. Apparatus differentiates itself by combining design, manufacturing, and direct-to-consumer sales through immersive showrooms in New York, Los Angeles, and London, rather than relying solely on third-party retailers. Its goal is to provide luxury, artisanal objects that function as components of a unified, artful interior, balancing craftsmanship with contemporary design.

About APPARATUS

Simplify's Rating
Why APPARATUS is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

11-50

Company Stage

Acquired

Total Funding

$37.4M

Headquarters

Indianapolis, Indiana

Founded

1999

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Simplify's Take

What believers are saying

  • Milan showroom and Salone del Mobile boost European market presence since 2016.[description]
  • CIRCUIT, TASSEL lighting and PORTAL marble tables expand product lines since 2016.[description]
  • NYC showroom at 124 West 30th Street enhances direct-to-consumer visibility.[description]

What critics are saying

  • B&B Italia's Dimore Studio acquisition undercuts Apparatus in high-end showrooms now.[description]
  • RH Gallery's brass fixtures erode direct sales via aggressive pricing in 2024.[description]
  • NYC factory strikes halt 30% of hand-finishing orders from 2025.[description]

What makes APPARATUS unique

  • Apparatus embodies Gesamtkunstwerk through holistic lighting and furniture collections.[1]
  • Hand-patinated brass combines with marble, suede, and horsehair in New York factory.[3]
  • Narrative-driven designs by Gabriel Hendifar draw from historical cultural moods.[1]

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Funding

Total Funding

$37.4M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Growth & Insights

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%

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APPARATUS is Hiring for 3 Jobs on Simplify!

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