Overview

AREA 17 is a brand and digital product agency that partners with trusted organizations to create lasting value through craft, impact, and soul. It combines branding, user experience, design systems, technology, and product management to concept new brands and digital products and to innovate on and transform existing ones. Their work helps simplify business, inspire new behavior, and serve people’s needs, with a focus on building products and brands that improve how people interact with the internet instead of distracting from it. The company differentiates itself through its dual role as consultants and craftspeople, a global, 70+ person team from 18 countries speaking 13 languages, and a culture built on rigor, curiosity, kindness, courage and je ne sais quoi. Its goal is to advance digital practice in a way that supports a more open, resilient, and optimistic world by making digital experiences meaningful and valuable for users and organizations alike.