Animal Partisan sues producer of colostrum supplement ARMRA for deceptive advertising over health and animal welfare claims. Lawsuit challenges marketing of bovine colostrum supplement. RICHMOND, VA, September 22, 2026 /24-7PressRelease/ - Animal Partisan has filed a lawsuit against Rahal Biosciences, Inc. for alleged misrepresentations regarding the human health benefits and animal welfare practices associated with its colostrum supplement, ARMRA. The lawsuit was filed in the Superior Court of the District of Columbia. Rahal Biosciences, headquartered in Florida, markets and sells bovine colostrum under the brand name ARMRA in Washington, D.C. and across the country using a wide array of claims aimed at consumers. Bovine colostrum is the milk produced by mother cows in the first several days following birth and is critical for the immune protection and nutrition of vulnerable calves. The sale of bovine colostrum as a health supplement - an industry only loosely regulated by the Food and Drug Administration - is rapidly increasing both in the United States and globally. One source estimates the U.S. colostrum industry generated $1.1 billion in revenue in 2025. According to the lawsuit, ARMRA claims to provide a wide range of human health benefits, including supporting immunity, metabolism, gut health, skin, hair, and fitness. ARMRA also advertises that its products are free from many substances, including casein, gluten, GMO's, hormones, antibiotics, fat, oils, and glyphosate. But the complaint alleges that ARMRA provides no peer-reviewed human clinical trials to substantiate these claims and instead relies on consumer surveys and one cell culture study as support. Additionally, Animal Partisan alleges that multiple laboratory test results prove that ARMRA contains an ingredient the company asserts is not present in its products. In parallel, ARMRA touts its animal welfare practices and claims that the cows who provide its colostrum "roam freely" on "family-owned dairy farms" that abide by strict animal welfare requirements. ARMRA also claims that it takes only "surplus" colostrum from mother cows after the needs of the calves are satisfied. But the complaint argues that ARMRA does not disclose the locations or conditions of its partner farms, while claiming that stock photos depict actual cows at these farms, and provides no substantiation of its claims that the calves' needs are met first despite existing research indicating that excess colostrum is rare on dairy farms. The lawsuit seeks to end what Animal Partisan says is ARMRA's misleading and deceptive conduct, protect farmed animals used for these products, and allow consumers to make informed choices based on accurate information. Animal Partisan is represented by Richman Law & Policy. Animal Partisan is a nonprofit organization dedicated to ending the exploitation of animals in slaughterhouses, on farms, and in laboratories through legal advocacy that discovers, exposes and challenges unlawful conduct in all its forms. # # # Contact information. Will Lowrey Animal Partisan Richmond, Virginia United States Telephone: 804-307-4102 Follow Us:

Armra introduces colostrum soda. 04.29.2026 BONITA SPRINGS, FLA. - Armra is launching a soda featuring bovine colostrum, the initial milk produced by a mammal directly after giving birth. The company describes the beverage as the first ready-to-drink beverage powered by colostrum to hit the market. Armra's colostrum soda is formulated with over 400 bioactive nutrients intended to fuel holistic body health, according to the company. The soda line features four flavor varieties: spicy lime soda, pomelo basil soda, huckleberry soda and pear ginger soda. "Colostrum is the original source code for human biology," said Sarah Rahal, MD, founder and chief executive officer of Armra. "With Armra colostrum soda, we are translating that into a format people already love, without diluting its purpose. This is how we expand access while staying true to the science." Consumers may purchase the soda in a 12-pack for $49.99 on the company's website beginning April 30. A retail rollout is expected this year, according to the company. Get better food industry search results. Adding us tells Google to prioritize Food Business News stories.