Avia Health

Avia Health

Healthcare digital transformation consultancy and marketplace

Overview

AVIA acts as a digital transformation partner for healthcare, using a membership network and an online marketplace to help health systems adopt digital tools. It operates two main products: the AVIA Network, which connects hospitals and health systems to share market intelligence, best practices, and a framework for strategic digital innovation; and the AVIA Marketplace, an online vendor platform that catalogs thousands of digital health companies, complete with peer reviews and objective scorecards to help members vet and purchase solutions. Unlike many providers that offer one-off consulting, AVIA combines ongoing membership with results-based consulting and procurement support to streamline vendor selection and implementation. Its goal is to help healthcare organizations speed up digital adoption, improve patient access, boost clinical efficiency, and manage costs, ultimately delivering better financial and patient-care outcomes.

About Avia Health

Simplify's Rating
Why Avia Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Healthcare

Company Size

51-200

Company Stage

Early VC

Total Funding

$48.3M

Headquarters

Chicago, Illinois

Founded

2012

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Simplify's Take

What believers are saying

  • The Panda Health acquisition deepens AVIA’s vendor-intelligence and procurement workflow.
  • Free marketplace access can accelerate provider adoption and expand top-of-funnel reach.
  • Holderman’s AI acceleration focus supports new executive-level demand for AVIA’s platform.

What critics are saying

  • Marketplace integration failure would weaken AVIA’s newest intelligence asset.
  • Vendor disintermediation can reduce AVIA’s relevance in procurement workflows.
  • Free access pressures pricing power across memberships, consulting, and platform monetization.

What makes Avia Health unique

  • AVIA combines a provider membership network with a digital vendor marketplace.
  • Its marketplace covers 75%+ of U.S. health systems and 7,000 vendors.
  • Clay Holderman brings 30 years of provider-side leadership and value-based care experience.

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Funding

Total Funding

$48.3M

Below

Industry Average

Funded Over

5 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off?

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Wellness Program

Mental Health Support

401(k) Retirement Plan

Stock Options

Company Equity

Conference Attendance Budget

Professional Development Budget

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Paid Sick Leave

Parental Leave

Relocation Assistance

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
PR Newswire
Oct 15th, 2025
AVIA Acquires Panda Health for Expansion

AVIA has acquired Panda Health to enhance its AVIA Marketplace platform, supporting healthcare providers with digital health strategies. Kristen Flint, Panda Health's CFO, will become Senior VP of Marketplace, while CEO Ryan Bengtson will advise AVIA. The merger creates a community covering over 75% of U.S. health systems and 7,000 solution companies, offering comprehensive healthcare technology intelligence and insights to accelerate digital adoption.

HIT Consultant
Feb 7th, 2025
Avia Appoints Clay Holderman As New Ceo

AVIA Appoints Clay Holderman as New CEO. by Healthcare Executive Hires 02/07/2025 Leave a Comment. What You Should Know: – AVIA, the nation’s leading digital transformation partner for health systems, today announced the appointment of Clay Holderman as its new Chief Executive Officer, effective February 10th.– Holderman brings over two decades of experience in healthcare leadership, having served as President and CEO of UnityPoint Health, a $4.5 billion health system in the Midwest.Holderman Bio/BackgroundHolderman’s extensive background includes executive roles at Presbyterian Health Services, one of the nation’s largest provider-led health plans, and advisory positions with private equity firms such as Buckhead Investment Partners and Three Trees Capital Partners. His expertise spans various aspects of healthcare, including integrated delivery systems, health plan management, and value-based care.“Working on the provider side of the equation for the last 30 years and its dynamic landscape, AVIA’s collaborative model is a game changer for health systems – uniting stakeholders across the ecosystem to tackle challenges like care model transformation and AI acceleration,” said Holderman. “I’m excited to help build on AVIA’s strengths and look forward to working with the team to continue advancing innovations like AVIA Nexus, which brings healthcare systems, partners and providers together to provide powerful solutions.”

Mortgage Finance Gazette
Jan 16th, 2024
Sesame Bankhall Group's Charman takes up new partnerships role

And in May, Paul Wilson joined the network as chief operating officer from Avia, where he was chief marketing officer.

Bio-IT World
Mar 27th, 2023
AVIA Appoints Scott Cullen, M.D., as EVP of Strategic Innovation and Chief Clinical Officer

AVIA Appoints Scott Cullen, M.D., as EVP of Strategic Innovation and Chief Clinical Officer

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