AWL

AWL

Connects consumers with licensed insurance agents

About

AWL connects consumers looking for various types of insurance with licensed agents who can assist them. The company operates a platform called AWLiQ, which allows insurance agents to purchase leads, clicks, and calls to find new customers. With over 300 licensed agents and partnerships with more than 20 insurance carriers, AWL offers a wide range of insurance products, including Medicare, life, health, home, auto, and small business insurance. Unlike many competitors, AWL focuses on simplifying the lead generation process for agents, helping them efficiently expand their customer base. The goal of AWL is to provide smarter and faster solutions for both consumers and agents, ensuring that individuals are matched with the right insurance policies and agents.

Company Stage

Seed

Employees

501-1,000

Industries

Fintech, Financial Services

Total Funding

$5M

Headquarters

Austin, Texas

Founded

2005


Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital insurance solutions boosts AWL's online platform usage.
  • AI advancements can improve AWL's lead scoring and matching algorithms.
  • Insurtech partnerships offer collaboration opportunities for AWL with tech-driven startups.

What critics are saying

  • Class action lawsuit may impact AWL's reputation and financial standing.
  • Potential loss of trust from partners due to negative publicity from the lawsuit.
  • Stricter telemarketing regulations could increase operational costs for AWL.

What makes AWL unique

  • AWL specializes in connecting consumers with licensed insurance agents efficiently.
  • AWL's proprietary platform, AWLiQ, enhances lead generation for insurance agents.
  • AWL offers a wide range of insurance products through a network of 300 agents.

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