Work Here?
Overview
Aberdeen Strategy & Research (a division of Spiceworks Ziff Davis) provides independent, fact-based market research focused on technology, customer management, and business operations. With over three decades of experience, Aberdeen delivers credible, unbiased insights and outcome-centric analyses to illuminate market realities and inform business strategies. Its research products include data-driven reports and studies designed to spark data-driven actions, helping organizations understand trends, benchmark performance, and make informed strategic decisions. Unlike less impartial sources, Aberdeen emphasizes methodological rigor and practical relevance, differentiating itself through independence, credibility, and a clear focus on outcomes. The company’s goal is to enable customers to translate market insights into clear actions that improve technology adoption, customer management, and operational efficiency.
About Aberdeen
Industries
Data & Analytics
Financial Services
Company Size
51-200
Company Stage
Series C
Total Funding
$6.5M
Headquarters
Edinburgh, United Kingdom
Founded
1991
Get referred to Aberdeen
See people who can refer or advise you
Simplify's Take
What believers are saying
- H1 2026 adjusted operating profit rose 21% to £151 million, proving operating leverage.
- Interactive Investor added 14% more customers and 35% more SIPP clients in H1 2026.
- Aberdeen raised its Sera Prognostics stake to 7.21% on June 30, 2026.
What critics are saying
- Adviser net outflows hit £1.3 billion in H1 2026, delaying turnaround.
- SEC sued Abrdn Canada Limited on August 27, 2026 over false Forms ADV filings.
- Interactive Investor growth concentrates momentum; any slowdown would expose the weaker adviser franchise.
What makes Aberdeen unique
- Interactive Investor hit 525,000 customers and £6.8 billion H1 2026 net inflows.
- Aberdeen manages £579.4 billion AUMA, spanning retail platforms, adviser channels, and asset management.
- Aberdeen extracted pension surplus value, lifting H1 2026 net capital generation 47% to £163 million.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$6.5M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Health Insurance
Paid Vacation
Gym Membership
Commuter Benefits
Employee Discounts
Remote Work Options
Company News
Aberdeen Group reported adjusted operating profit rose 21% to £151 million for the first half of 2026, with net capital generation up 47% to £163 million. Interactive Investor, a key business unit, added customers at a 14% year-on-year pace to reach 525,000. The platform recorded record net inflows of £6.8 billion, pushing assets under administration up 15% to £108 billion. Revenue from the unit increased 22% to £173 million. The Advisor segment struggled with net outflows of £1.3 billion despite assets under administration growing 5% to £85 billion. The company acknowledged the flow turnaround would take longer than expected. Investment assets under management rose 2% to £398 billion, with adjusted operating profit up 9% to £38 million. The firm maintained its interim dividend at 7.3p per share and increased total capital coverage to 229%.
Aberdeen Group plc has boosted its investment in US-based women’s health diagnostics company Sera Prognostics, signalling continued institutional interest despite the biotech’s ongoing financial challenges and modest...
Aberdeen Group's 2024 Future of the Workplace study found that today's IT professionals are challenged to provide a larger number of remote/hybrid users with a faster, personalised level of support.
PARIS--(BUSINESS WIRE)--Regulatory News:. ESI Group (Paris:ESI) has partnered with industry analysts Aberdeen Strategy and Research to present novel insights into the benefits of virtual prototyping for digital transformation in product development. The result of this collaboration is "Shift Left: The Value of Virtual Prototyping for Digital Transformation of the Product Development Lifecycle," an in-depth examination of how virtual prototyping can revolutionize industries such as automotive, aerospace, and heavy machinery. The research found that top-performing organizations embracing 'shift left’ - an early-stage digital approach to product performance testing - were able to significantly reduce their reliance on physical prototypes by 75.6% and decrease engineering change orders by 73.8%, resulting in a 75.2% decrease in the overall development time. The research also explores the key challenges to a successful deployment and details the “Top 10” long-term benefits realized by organizations that adopt a solid virtual prototyping strategy
PARIS--(BUSINESS WIRE)--Regulatory News:. ESI Group (Paris:ESI) has partnered with industry analysts Aberdeen Strategy and Research to present novel insights into the benefits of virtual prototyping for digital transformation in product development. The result of this collaboration is "Shift Left: The Value of Virtual Prototyping for Digital Transformation of the Product Development Lifecycle," an in-depth examination of how virtual prototyping can revolutionize industries such as automotive, aerospace, and heavy machinery. The research found that top-performing organizations embracing 'shift left’ - an early-stage digital approach to product performance testing - were able to significantly reduce their reliance on physical prototypes by 75.6% and decrease engineering change orders by 73.8%, resulting in a 75.2% decrease in the overall development time. The research also explores the key challenges to a successful deployment and details the “Top 10” long-term benefits realized by organizations that adopt a solid virtual prototyping strategy
Aberdeen is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Aberdeen
Industries
Data & Analytics
Financial Services
Company Size
51-200
Company Stage
Series C
Total Funding
$6.5M
Headquarters
Edinburgh, United Kingdom
Founded
1991
Aberdeen is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today