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Aboon

AI-driven 401(k) TPA platform

Overview

Aboon provides a digital third-party administration platform for 401(k) plans that helps financial advisors design, launch, and manage retirement plans for business owners. The platform uses AI-powered automation, digital workflows, and access to human expertise to automate plan design, onboarding, quotes, and ongoing compliance. It differentiates itself by serving the existing advisor network as a modern operating system for retirement solutions and by integrating with major advisory firms and recordkeepers. Its goal is to speed up and simplify advisor-led retirement offerings for small- to mid-sized businesses.

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About Aboon

Simplify's Rating
Why Aboon is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechAI & Machine LearningFinancial Services

Company Size

11-50

Company Stage

Seed

Total Funding

$17.5M

Headquarters

New York City, United States

Founded

2023

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Simplify's take

What believers are saying

  • September 30, 2026 Edward Jones collaboration validates Aboon as advisor infrastructure.
  • Aboon’s October 2025 $17.5 million seed round funds automation, integrations, and product expansion.
  • Peak 65 demand and Aboon Workplace can drive broader advisor adoption through 2027.

What critics are saying

  • Corendi’s November 2026 launch intensifies API-first competition for retirement-plan infrastructure.
  • Aboon still depends on recordkeepers like Empower and John Hancock for core plan execution.
  • If Edward Jones shifts priorities before 2027, Aboon loses its clearest enterprise distribution engine.

What makes Aboon unique

  • Aboon’s 2026 platform is advisor-first, not employer-first, streamlining selling and servicing 401(k)s.
  • Edward Jones is building its 2027 Retirement Plan Management Center with Aboon and RPAG.
  • Aboon’s October 2026 website shows multi-recordkeeper integrations and live year-in-review compliance workflows.

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Funding

Total Funding

$17.5M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$17.5M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Flexible Work Hours
  • Remote Work Options
  • Paid Holidays
  • Parental Leave
  • Professional Development Budget
  • Company Equity

Company News

Intelligence360 News
Dec 2nd, 2025
Boon Business Solutions files to raise $10M in exempt securities offering

Boon Business Solutions has filed a notice with the US Securities and Exchange Commission for an exempt offering to raise $10 million in new funding. The filing was made under Rule 504 or 506 of Regulation D or Section 4(a)(5) of the Securities Act. Federal securities law requires companies selling securities without registration under the Securities Act of 1933 to file such notices within 15 days after the first sale of securities in the offering. No additional details about the company's business operations or the intended use of funds were disclosed in the filing.

WealthTech Strategy
Oct 17th, 2025
Aboon Secures $17.5M in seed funding to Redefine Retirement Plan Management for Advisors

Aboon secures $17.5M in seed funding to redefine retirement plan management for advisors. Aboon, an artificial intelligence-powered third-party administrator built for financial advisors, has raised $17.5 million in seed funding led by Bain Capital Ventures, with participation from Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, and EJF Ventures. Founded in 2023 by CEO Nick Gavronsky and COO Amy Ouellette, Aboon's platform streamlines how advisors help business-owner clients design, launch, and manage 401(k) plans. By automating plan setup, pricing, participant onboarding, and compliance, the firm reduces what can be a months-long process to as little as a day, while integrating with record keepers such as Capital Group, Empower, and Manulife John Hancock. The company's growth comes as the U.S. enters "Peak 65," when a record number of Americans reach retirement age each year. With more small businesses seeking cost-effective retirement options, Aboon's advisor-focused model positions firms to meet rising demand efficiently and at scale.

Wealth Management
Oct 16th, 2025
Aboon Raises $17.5M to Streamline 401(k) Plans

AI-powered Aboon secures funding to help advisors create 401(k) plans for business clients in minutes instead of weeks.

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