Acclaro launches Localization Orchestration platform to meet growing demand for global multimedia content. Acclaro, a global leader in localization and language translation services, is now offering its newest product called "Localization Orchestration," which aims to assist companies in the management of creating multi-lingual multimedia content. This is in light of the need of today's corporations to offer localized digital experiences using their videos, social media, marketing campaigns, e-learning modules, and customer engagement strategies. As noted by Acclaro, the objective of this platform is to improve the convoluted process of translating content for use internationally by integrating localization processes, automated translations via artificial intelligence, multimedia translations, and content management systems into one streamlined process. According to the firm, this product solves the problem faced by companies with increasing amounts of content in different languages and platforms. The advent of customer engagement tactics that place digital communications front and center have created a greater need for localized multimedia content. It is no longer the case that companies will localize just their websites and other documents; instead, they are expected to localize videos, podcasts, webinars, training resources, product demos, marketing materials, and social media campaigns for distribution to multiple countries all at once. According to Acclaro, its Localization Orchestration solution offered businesses the opportunity to build an ecosystem that would allow for better management of content creation, as well as the translation process. With automation of many of the traditional processes related to global content, delays could be minimized. The launch is part of the bigger picture in the localization sector, which involves greater adoption of artificial intelligence and workflow automation in multilingual content management operations. With advancements in machine translation tools using AI becoming more prevalent, companies still have to cope with issues surrounding quality assurance, brand messaging, cultural considerations, and content management. The Acclaro platform seeks to address these through its focus on orchestration. According to company executives, companies have started generating more multimedia content than ever before, and there are inefficiencies that are occurring on their part due to which it becomes hard for marketing, communication, and customer experience teams to reach out to their target customers worldwide. Impact on the advertising and marketing industry. There are several ways Acclaro's introduction into the market can prove to be of importance for the marketing and advertising industry. In modern times, global content localization is becoming an increasingly important competitive advantage in the field. Marketing companies need to localize their campaigns in order to attract audiences from different parts of the world. Nevertheless, this process is often complicated due to many factors. It seems that the introduction of Localization Orchestration will allow the process of content localization in several regions to be made easier. Marketers will not need to deal with numerous localization vendors, workflows, and management systems separately for each of these regions. This is an important move coming at an important point for advertisers as the use of video ads, influencer marketing campaigns, and digital marketing continue to expand around the world. The consumers now look for content that matches their language and culture, and a generic campaign may find it hard to engage the consumers on different platforms. For advertising agencies, this could be an advantage in terms of scalability as they would be able to localize all the elements used in the campaign more quickly, thus ensuring that the campaign goes well throughout the globe. This launch also brings into focus the increasing convergence of technology behind AI-based content creation and localization. While generative AI platforms will allow companies to generate content much faster, it will be critical to have the right localization processes in place as well. Otherwise, one could end up generating content at a rate faster than one can localize it. Broader business implications. Besides being used for advertising and marketing purposes, the Localization Orchestration by Acclaro is just one of many examples of a growing trend in the way enterprises are approaching global expansion and digitalization. Companies from a variety of fields ranging from technology and healthcare to online retail, education, financial services, and entertainment are turning to multilingual customer experience for their international expansion strategy. Fast localization of materials may give companies an edge as they are trying to enter a new market. Quick localizations mean that companies will be able to launch products, marketing campaigns, educational programs, and customer service faster in different locations, thus gaining ground. In addition, the platform will be able to accommodate the increasing need for personalized consumer experience. Consumers are expecting more customized experience from brands where messages are communicated in a specific language and within the right culture. Failure to provide personalized experiences could result in low engagement levels, lack of trust from consumers, and ultimately poor penetration in the market when compared to competing companies with region-specific messages. However, the growth of localization through automated means comes with some challenges. While automation will make processes much easier, it is crucial to ensure that the content produced after localization is accurate and culturally sensitive. Manual oversight processes will still play a very key role in ensuring quality assurance during localization processes. The launch of Acclaro's Localization Orchestration platform signals the next phase of global content operations, where automation, AI, and centralized workflow management work together to support large-scale multilingual engagement. As organizations continue expanding their digital presence across international markets, solutions that combine speed, scalability, and localization governance are expected to become increasingly important infrastructure for modern global businesses.

Acclaro launches Acclaro Multimedia Orchestration. Acclaro Multimedia Orchestration combines AI-powered technologies with the company's human expertise in localisation, translation, subtitling, dubbing, lip syncing, and voiceover. Acclaro, a provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, has announced the launch of Acclaro Multimedia Orchestration, a purpose-built, AI-powered solution set to change how organisations localise and distribute multimedia content. The multimedia localisation market is projected to nearly double by 2035, growing from approximately $4 billion to nearly $7.5 billion, with industries including sports, news, live events, education, training, e-Learning, and worship, seeking scalable ways to reach global audiences via multiple channels, including websites and social media. Acclaro Multimedia Orchestration combines AI-powered technologies with the company's human expertise in localisation, translation, subtitling, dubbing, lip syncing, and voiceover. By integrating AI into Acclaro's existing services, organisations can now localise multimedia more efficiently, and across a broader range of global distribution channels, making multilingual content delivery fast, accurate, and scalable. The holistic solution supports every stage of multimedia globalisation across video, audio, and image formats, for both pre-recorded and live content. Flexible workflows range from fully human-driven to fully AI-automated, enabling organisations to tailor localisation approaches to their quality, speed, and scale requirements. Key features include: * Subtitling with AI-driven translation into 100+ target languages in real-time. * Dubbing, Voice Cloning and Audio Separation for multilingual audio content. * Voiceover from transcription to recording to quality assurance testing. * Lip Synching across multiple languages. * Video Personalisation for end-to-end video production workflows, from ideation to distribution. * Creative Asset Localization enabling organizations to translate images and design files with AI-powered layout adaptation and collaboration tools. With support for more than 100 language combinations, the solution delivers high accuracy even while maintaining synchronisation with live video streams. "Organisations today need more than fragmented AI tools to meet the growing demand for global multimedia, rather a single comprehensive and powerful solution that localises content across every format, channel, and audience," said Russell Haworth, CEO of Acclaro. "Acclaro Multimedia Orchestration localises multimedia content with exceptional accuracy and scale, enabling an authentic connection with audiences while opening up new opportunities for growth, engagement, and revenue." The Martechvibe team works with a staff of in-house writers, and industry experts. View More

Acquisition International magazine names Acclaro "best Translation & Localization Experts - 2026" The global excellence award underscores the company's deep expertise in powering global growth through advanced localization strategies BOSTON - May 18, 2026 - Acclaro, a leading provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, today announced it has been named "Best Translation & Localization Experts - 2026" as part of the Global Excellence Awards by Acquisition International magazine. The annual Global Excellence Awards spotlight innovation, leadership, and achievements of businesses across the corporate spectrum - from startups and visionary entrepreneurs to established corporations and industry-leading service providers. This recognition highlights Acclaro's continued leadership in delivering scalable content solutions that help global enterprises expand into new markets with speed, cultural accuracy, and operational efficiency. "Being named 'Best Translation & Localization Experts' is a great honor and a testament to our commitment to aid our clients' global growth plans through our proven track record of localization accuracy, reliability, and cultural sensitivity," said Russell Haworth, CEO, Acclaro. "As demand for multilingual and multimodal content accelerates, organizations need more than just translation - they need culturally intelligent, adaptive solutions that balance the speed of AI with human expertise and that's exactly what Acclaro delivers." Acclaro delivers measurable value through improved translation quality, lower operational costs, accelerated time-to-market, and scalable content performance. By combining AI, purpose-built technology, and expert linguists, Acclaro enables organizations to achieve consistent, high-quality outcomes that support global growth. About Acclaro Acclaro is a content intelligence solutions business, helping brands communicate with purpose, precision, and global impact. Acclaro Inc help organizations shape content that resonates with buyers anywhere, across every channel and market by combining AI's power to operate at speed and scale with experts who understand nuance, intent, and business impact. Its solutions enable organizations to create, manage, optimize, and activate content with clarity, confidence, and measurable results for multilingual experiences that drive international success. Connect with Acclaro at www.acclaro.com or on LinkedIn. Media Contact: Kelly Poffenberger Lutz Public Relations and Marketing (for Acclaro) [email protected] 714.553.9071