Acorns

Acorns

Micro-investing platform for personal finance

About Acorns

Simplify's Rating
Why Acorns is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Fintech

Financial Services

Company Size

501-1,000

Company Stage

IPO

Headquarters

Irvine, California

Founded

2012

Overview

Acorns simplifies investing for everyday people, particularly those new to investing or preferring a hands-off approach. Its main service is a micro-investing platform that allows users to invest spare change from everyday purchases. For instance, if a user buys a coffee for $2.50, Acorns rounds up the purchase to $3.00 and invests the $0.50 difference. This makes investing accessible for those without large sums to invest upfront. Acorns also offers retirement accounts, checking accounts, and educational content to help users make informed financial decisions. The company operates on a subscription model, charging users a monthly fee between $1 and $5, and earns additional revenue through partnerships that provide cashback rewards, which are automatically invested into users' accounts. Acorns stands out by collaborating with financial experts to offer trusted advice, making it easier for clients to grow their financial knowledge and wealth.

Simplify Jobs

Simplify's Take

What believers are saying

  • Acorns plans to go public, potentially increasing its market presence and resources.
  • The new $9/month premium tier could boost revenue and user engagement.
  • Partnerships with educational institutions may attract younger users and foster loyalty.

What critics are saying

  • Increased competition from neobanks could erode Acorns' market share.
  • The unpredictable IPO market may impact Acorns' public offering plans.
  • Rising BNPL usage among Gen Z could reduce disposable income for micro-investing.

What makes Acorns unique

  • Acorns offers a micro-investing platform that rounds up purchases for investment.
  • The company partners with Vanguard and BlackRock for diversified ETF portfolios.
  • Acorns provides financial education and expert advice to simplify investing for beginners.

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Funding

Total Funding

$504M

Above

Industry Average

Funded Over

7 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison
Coming Soon

Benefits

Healthcare

401(k)

Equity

Competitive Compensation

Flexible Paid Time Off

Learning & Development

Wellness

Flexible Work Hours

Quarterly Team Outings

Personal Development Plans

Annual Compensation Reviews

Recognition

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Edgewater Castle FC
Mar 25th, 2025
Edgewater Castle FC Announces Partnership with Acorns

CHICAGO - Edgewater Castle FC (ECFC) is thrilled to announce the financial wellness app Acorns as the Club's Exclusive Financial Sector Partner for the 2025 season.

Acorns
Mar 12th, 2025
Kasia Leyden Joins Acorns as Chief Marketing Officer

Kasia Leyden has joined Acorns as Chief Marketing Officer, reporting to CEO Noah Kerner.

FF News
Dec 11th, 2024
Gen Z Will Reach Record-High Usage Of Buy Now, Pay Later (Bnpl) Services This December, According To New Report

An anonymous data analysis of US social finance app Frich’s community of 700k+ Gen Z’ers reveals that the second week of December sees the highest use of buy now, pay later services such as Klarna. BNPL spending next week is expected to rise beyond last year’s mid-December spike, as Gen Z heads into Christmas with higher debt levels compared to 2023. The analysis also reveals that Gen Z are feeling more stressed about holiday shopping, with a significant increase in their usage of BNPL services and credit cards compared to last year. ‘Klarna Week’Frich’s modelling predicts that based on last year’s patterns and a significant uplift in BNPL spending in 2024, Gen Z is expected to hit record-high BNPL usage during ‘Klarna Week,’ starting December 9th

Securities.io
Nov 13th, 2024
Investing In Acorns Stock | How To Buy Pre-Ipo Shares

Acorns operates as a digital financial service provider. The network combines various features to enable anyone to save and invest funds using a smartphone app. The app's simplistic and easy-to-use design, coupled with its automated saving and investment features, has made Acorns a leading provider of automated financial services. As such, there is a strong demand for pre-IPO Acorns shares.In May 2021, Acorns announced plans to take the company public after merging with Pioneer Merger Corp. The merger boosted Acorns' valuation to $2.2B and increased interest in the firm's offerings. An Acorns IPO would see massive participation from investors eager to get in on the company's success

PYMNTS
Aug 9th, 2024
Google Wallet And Acorns Launch Payment Solution Designed For Kids

Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered to provide this tool to help parents teach their kids how to manage money and spend it safely and responsibly, according to a Wednesday (Aug. 7) press release. In this collaboration, GoHenry by Acorns, a debit card and financial education app designed kids between the ages of 6 and 18, will be integrated by Google Wallet into the Fitbit Ace LTE, a smartwatch designed for kids between the ages of 7 and 12, according to the release. GoHenry will be featured as a card issuer within the device wallet

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