Overview
Actable analyzes, enhances, orchestrates, and activates customer data to maximize marketing impact across a company’s own data and technology stack. It enriches data with demographic, behavioral, and intent signals; uses AI-based models to reveal customer value and journeys; and links insights to actionable triggers in CDPs, ESPs, and site personalization. Its next-best-action orchestration tells you what to message, when, and where across channels, and it can operate as a managed service for marketing technologies and first-party data. This approach differentiates Actable by offering end-to-end data enrichment, modeling, cross-channel orchestration, and hands-on management within existing tech stacks to help brands understand customers and drive timely, relevant outreach.
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About Actable
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- Ekimetrics says Actable strengthens North American expansion and hyper-specialized AI use cases.
- Actable’s careers page updated August 28, 2026, still advertises hiring across analytics.
- Actable’s partner ecosystem covers CDPs, ESPs, warehouses, and data partners, widening deal access.
What critics are saying
- Ekimetrics integration through 2026 traps Actable inside a larger services roadmap.
- Actable’s fate depends on Ekimetrics retaining North American clients after the February 2026 acquisition.
- Consulting-heavy customer analytics faces Databricks, Salesforce, and Adobe pressure; margins erode quickly.
What makes Actable unique
- Ekimetrics acquired Actable on February 2, 2026, combining MMM and customer analytics.
- Actable’s Intelligence Factory turns fragmented customer data into predictive models and activation.
- Actable kept its U.S. team, preserving client relationships during Ekimetrics integration.
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Company News
Ekimetrics has acquired Actable, a US-based AI-powered customer analytics specialist, as part of its "Elevate" strategic plan to become the global leader in managed data and AI solutions by 2028. The acquisition strengthens Ekimetrics' presence in North America, where it already generates 50% of its revenue. Actable brings customer intelligence capabilities including predictive models for purchase propensity, churn risk and customer lifetime value. The company will maintain its operations within Ekimetrics whilst its technology stack is integrated into the Ekimetrics platform. The deal enables Ekimetrics to offer clients an integrated data and AI value chain, combining marketing effectiveness measurement with granular customer analytics. Ekimetrics employs over 500 data science and AI experts across three continents, specialising in marketing mix modelling and customer analytics.
SAN FRANCISCO--(BUSINESS WIRE)--Census, the leading data activation and reverse ETL platform, is thrilled to announce that it is now available on Google Cloud Marketplace. Google Cloud customers can leverage Census to sync their cloud data warehouse insights to 200+ business applications like Google Ads, Google Analytics, Salesforce, Braze, Marketo, and more. Now, prospective users can easily search and purchase Census on Google Marketplace, and existing Google Cloud Marketplace customers can use their unused Google Cloud committed spend to purchase Census. "This announcement illustrates our deep commitment to Google Cloud and expands on our work within the Google Cloud ecosystem as we build on our momentum as a Google Cloud Ready Partner across AlloyDB, CloudSQL, and BigQuery," said Boris Jabes, CEO and Co-Founder at Census. "The ability for clients to utilize their corporate Google Cloud commitment while benefiting from activating data from the warehouse is a win both for Census and for our customers."
A proven industry leader who brings decades of experience solving the hardest problems in technology and marketing. Actable, a customer data accelerator and first party data consultancy, welcomes Craig Howard as Chief Solutions Officer. Howard is a leader in data-driven marketing, most recently serving as the Chief Solutions Architect at Merkle, where he held various management positions over the last thirteen years. Howard brings over two decades of experience in solutions architecture, digital transformation, and data-driven consulting, and is a recognized thought-leader in the data driven marketing category
Taylor joins Actable as a Technical Project Manager, expanding its mid-Atlantic footprint based in Baltimore.
Jen joins Actable as an Account Director and as its first international hire based out of Sydney, Australia.
Actable is Hiring for 2 Jobs on Simplify!
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About Actable
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2019
Actable is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today