ActionIQ

ActionIQ

Customer data platform for journey orchestration

Overview

ActionIQ provides a data analytics and customer experience platform that helps businesses centralize first‑party data, create detailed customer segments, and orchestrate personalized journeys. The platform ingests unified data from across an organization, enabling both business teams to work independently and technical teams to manage governance, cost, and performance. Users can build audience segments and trigger cross‑channel journeys across digital channels, CRM, loyalty, and retail campaigns to improve onboarding, engagement, and conversions. ActionIQ’s approach centers customers in strategy, differentiating by strong data governance, scalability, and a global client base, with a subscription or usage‑based pricing model. The goal is to help brands use their data more effectively to boost efficiency, ROI, and marketing impact while reducing wasteful spend.

About ActionIQ

Simplify's Rating
Why ActionIQ is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series C

Total Funding

$145M

Headquarters

New York City, New York

Founded

2014

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Simplify's Take

What believers are saying

  • Uniphore updated ActionIQ on 2026-08-11, signaling active product investment.
  • CX.AI launched in 2024 added GenAI Audiences and content orchestration.
  • Acxiom's 2024 partnership expands ActionIQ's data enrichment and activation capabilities.

What critics are saying

  • ActionIQ lost standalone brand status after Uniphore's 2025-12-10 acquisition.
  • Revelio shows Uniphore headcount fell 25% from 2023 to 2026.
  • Hightouch targets displaced ActionIQ customers, threatening renewals by 2027.

What makes ActionIQ unique

  • Uniphore folded ActionIQ into Zero Data AI Cloud on 2025-12-10.
  • ActionIQ's composable CDP bridges business users and technical governance-heavy enterprise data.
  • Acxiom partnered with ActionIQ in 2024 for richer identity resolution and segmentation.

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Funding

Total Funding

$145M

Meets

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$68M
ActionIQ
$100M
Oura

Benefits

Medical, dental & vision

401k

FSA

Commuter benefits

Gym reimbursement

Flexible PTO

Paid parental leave

Office perks

Growth & Insights and Company News

Headcount

6 month growth

-11%

1 year growth

-4%

2 year growth

0%
Zeta Global
Aug 6th, 2026
Zeta Global appoints Leah Pope as Chief Marketing Officer to lead next phase of growth.

Zeta Global appoints Leah Pope as Chief Marketing Officer to lead next phase of growth. * Former Salesforce Marketing Cloud CMO joins Zeta to build what's next; Candace Dean elevated to Chief Communications Officer NEW YORK - August 6, 2026 - Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, today announced that Leah Pope will join the company as Chief Marketing Officer, effective August 3, 2026. A veteran enterprise software marketing executive, Pope brings more than two decades of experience leading category-defining brands, including Salesforce Marketing Cloud and ActionIQ. The company also announced the promotion of Candace Dean to Chief Communications Officer, where she will continue leading Zeta's communications strategy. Pope previously led marketing across Salesforce's marketing portfolio, including Salesforce Marketing Cloud, Pardot, ExactTarget and other Marketing Cloud products, following Salesforce's acquisition of Datorama, where she served as Chief Marketing Officer. Most recently, she served as Chief Marketing Officer at ActionIQ, helping establish the company as a leader in enterprise customer data and AI. Since joining Zeta in 2024 as Group Vice President and Head of Communications, Dean has led the company's global communications strategy, helping shape its corporate narrative and strengthen its reputation. As Chief Communications Officer, she will continue leading Zeta's communications organization and corporate reputation efforts. "Zeta is entering a new chapter. We've built the data, the intelligence and the technology enterprises need to win in the AI era," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "We've gone from 'Zeta who?' To 'Why Zeta?' Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we've built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it. Together, they're the right leaders to make sure the market understands both the strength of our business today and the size of the opportunity ahead." "Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth," said Pope. "I'm excited to work with Zeta's customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes." "It's been incredibly rewarding to help shape Zeta's story during such a pivotal time for the company," said Dean. "I look forward to continuing to work alongside David, Leah and our leadership team to build on that momentum and ensure our brand reflects the innovation happening across Zeta." As Chief Marketing Officer, Pope will lead Zeta's global marketing organization, overseeing brand, product marketing, demand generation, customer marketing and events, while strengthening Zeta's category leadership and accelerating its enterprise growth strategy. About Leah Pope Leah joins Zeta from ActionIQ, where she served as Chief Marketing Officer and helped establish ActionIQ as a leader in enterprise customer data and AI before its acquisition by Uniphore. Prior to ActionIQ, she served as Head of Marketing for Salesforce, overseeing marketing across Salesforce Marketing Cloud, Pardot, ExactTarget and other Salesforce marketing products and also served as Chief Marketing Officer for Datorama, where she helped grow the business before its acquisition by Salesforce. She has also held senior marketing leadership positions at Synthesio, IBM and Lombardi Software. About Candace Dean Candace Dean serves as Chief Communications Officer at Zeta Global, where she leads the company's global communications strategy, including public relations, executive communications, internal communications, crisis and issues management, and financial communications. Before joining Zeta in 2024, Dean held senior communications leadership roles at Zoom and Adobe, where she shaped corporate reputation, executive visibility and strategic communications during periods of significant growth and transformation. About Zeta Global Zeta Global (NYSE: ZETA) is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta(TM) connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide. Learn more at www.zetaglobal.com. Forward-Looking Statements This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning its anticipated future financial performance, its market opportunities and its expectations regarding its business plan and strategies. These statements often include words such as "anticipate," "believe," "could," "estimates," "expect," "forecast," "guidance," "intend," "may," "outlook," "plan," "projects," "should," "suggests," "targets," "will," "would" and other similar expressions. Zeta Global base these forward-looking statements on its current expectations, plans and assumptions that Zeta Global has made in light of its experience in the industry, as well as its perceptions of historical trends, current conditions, expected future developments and other factors Zeta Global believe are appropriate under the circumstances at such time. Although Zeta Global believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect its business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results. The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. Zeta Global undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If Zeta Global update one or more forward-looking statements, no inference should be drawn that Zeta Global will make additional updates with respect to those or other forward-looking statements. Contacts Investor Relations Trey Cambell [email protected] Press Krystina Puleo [email protected]

Business Wire
Dec 6th, 2024
ユニフォアがActionIQとInfoworksを買収、業界初ゼロデータAIクラウドの提供へ

(ビジネスワイヤ) -- エンタープライズAIのグローバル・リーダーであるユニフォアは、業界をリードする2社のデータ企業、ActionIQとInfoworksを買収することを発表しました。これにより、ユニフォアのAI対応製品が大幅に拡充され、包括的なエンド・ツー・エンドのエンタープライズAIプラット

iTechSeries
Dec 5th, 2024
Uniphore Acquiring ActionIQ and Infoworks to Deliver the Industry's First Zero Data AI Cloud

Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly expands its AI-powered offerings.

Business Wire
Dec 5th, 2024
Uniphore Acquiring ActionIQ and Infoworks to Deliver the Industry's First Zero Data AI Cloud

PALO ALTO, Calif.-(BUSINESS WIRE)-Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly expands its AI-powered offerings.

Solutions Review
May 3rd, 2024
Top MarTech News From the Week of May 3rd: Updates from Qualtrics, Klaviyo, Iterable, and More

Avaamo, a generative AI solution for enterprise businesses, has announced the Avaamo Agent Assist CopilotTM.

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