ActivTrak has launched the Productivity Lab Benchmarking Assessment, a service that helps organisations compare their work patterns against industry peers using behavioural data from millions of users and billions of interactions. The assessment addresses the challenge of contextualising internal workforce metrics like productivity, utilisation and focus time without external reference points. It uses ActivTrak's dataset, segmented by industry, role and function, to provide comparative baselines showing where organisations fall relative to peer cohorts. Organisations typically engage after establishing three months of baseline data or during initiatives like AI transformation, business consolidation or hybrid work transitions. The service provides side-by-side comparisons including medians, ranges and percentile distributions, along with expert interpretation and targeted guidance. The assessment is available now through ActivTrak's professional services team.

ActivTrak launches Benchmarking Assessment Service to help organizations contextualize work performance relative to industry peers. Behavioral dataset provides an evidence-based view of how work compares AUSTIN, Texas - June 3, 2026 ActivTrak today launched the Productivity Lab Benchmarking Assessment, a new service that helps organizations understand how their work patterns compare to peers. The program draws on the largest behavioral dataset on work activity captured across millions of users and billions of interactions - reflecting how work actually happens rather than how it is reported. The problem it solves Organizations have more workforce data than ever, but lack the context to prioritize what matters most. Internal metrics such as productivity, utilization, focus time and tool usage are difficult to evaluate without a credible external reference point. The challenge compounds as AI adoption introduces new variables, leaving organizations with more data but less clarity on whether investments deliver results. As a result, leaders struggle to determine if performance gaps reflect execution issues or normal operating conditions. How it works The Productivity Lab Benchmarking Assessment uses the largest continuously observed behavioral dataset on work activity, segmented by industry, role and function to provide a comparative baseline grounded in actual work patterns. Organizations typically engage after establishing a behavioral data baseline, generally three or more months post-deployment, or during initiatives such as: * AI transformation and workflow modernization * Business acquisition, consolidation or reorganization * Cost optimization and efficiency programs * Hybrid or distributed work model shifts * Technology rationalization or tool consolidation Metrics are benchmarked against peer cohorts aligned to an organization's industry and operating model, with side-by-side comparisons that include medians, ranges and percentile distributions to contextualize results. What organizations receive The assessment identifies where an organization falls above, below or within expected norms, and includes expert interpretation connecting performance patterns to operational drivers, along with targeted guidance on where to focus. For example, top-performing Account Executive teams spend 70% of their time on core selling activities like customer meetings and deal progression, nearly double the 38% average, giving leaders a clear model to replicate. "We've built a dataset that shows how work actually happens at scale," said Gabriela Mauch, Chief Customer Officer at ActivTrak. "This brings that data into a form customers can use, so they can understand where they stand relative to peers and take action based on that insight." The Productivity Lab Benchmarking Assessment Service is available now. To learn more, contact ActivTrak, Inc. at [email protected] or: About ActivTrak ActivTrak provides the Work Intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them - enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab. Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners. Learn more at www.activtrak.com.

ActivTrak earns 2026 Great Place to Work Certification and ranks 35th among Fortune Best Workplaces in Texas. Jun 02, 2026, 11:22 ET AUSTIN, Texas, June 2, 2026 /PRNewswire/ - ActivTrak today announced it has earned 2026 Great Place to Work Certification and was named to the 2026 Fortune Best Workplaces in Texas(TM) list. This is ActivTrak's fourth consecutive year on the list, ranking No. 35 for small and medium-sized businesses, No. 10 among information technology companies and No. 7 among organizations in Austin. According to survey results, 91% of employees believe ActivTrak is a great place to work, 97% report a welcoming environment, 95% say management is transparent and ethical, and 95% say they are encouraged to have a healthy work life balance. One employee reported, "We are a thoughtful, inclusive team built on trust, innovation and genuine care for one another." Another employee said, "Our leaders foster transparency through listening, learning and open, meaningful dialogue." To determine the Fortune Best Workplaces in Texas List, Great Place To Work surveyed nearly 116,000 employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues and the overall organization. "Exceptional employee experiences and business outcomes go hand in hand," said Heidi Farris, CEO at ActivTrak. "As organizations navigate new ways of working with AI, success depends on creating environments where people feel empowered to do their best work. Being recognized as a Fortune Best Workplace in Texas for the fourth consecutive year is especially meaningful because it reflects the sustainable, innovative culture we've built at ActivTrak." The Best Workplaces in Texas list is highly competitive. Survey responses reflect a comprehensive picture of the workplace experience. Honorees were rewarded based on their ability to deliver positive outcomes for employees regardless of role or status within the organization. To be eligible for the list, companies must be Great Place To Work Certified(TM), have at least 10 U.S. employees, and be headquartered in Texas. "Congratulations to the Fortune Best Workplaces in Texas," says Michael C. Bush, CEO of Great Place To Work. "By focusing on people, these companies are more resilient and effective in a business environment that demands speed, innovation, and agility." About the Fortune Best Workplaces in Texas Great Place To Work selected the 2026 Fortune Best Workplaces in Texas by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 7.3 million U.S. workers. Of those responses, nearly 100,000 were received from employees at companies that were eligible for the 2026 Fortune Best Workplaces in Texas list, and these rankings are based on their feedback. To be eligible, companies must be Great Place To Work Certified, have at least 10 U.S. employees, and be headquartered in Texas. Read the full methodology. About Great Place To Work As the global authority on workplace culture, Great Place To Work, a UKG company, brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces list. About ActivTrak ActivTrak provides the Work Intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them - enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab. Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners. Learn more at www.activtrak.com. SOURCE ActivTrak