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ActivTrak

SaaS productivity measurement and management

Overview

ActivTrak provides a SaaS platform that helps organizations measure and manage workforce productivity. Its tool collects usage and activity data (without logging keystrokes, cameras, personal devices, or videos) to show how people work, including start/stop times, peak hours, and location-based patterns, with insights on distractions and productivity trends. It also offers features for employee engagement, burnout prevention, coaching, performance management, and planning to support remote and hybrid teams. The company differentiates itself by privacy-first analytics and integrated planning tools that aim to improve workload balance, well-being, and data-driven resource decisions, with the goal of increasing productivity and efficiency while protecting employee wellness.

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About ActivTrak

Simplify's Rating
Why ActivTrak is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$77.5M

Headquarters

Austin, TX

Founded

2012

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What believers are saying

  • October 29, 2026 research says AI users work up to 90 minutes longer.
  • September 10, 2026 Workflow Optimization targets AI spend scrutiny and transformation budgets.
  • ActivTrak claims 9,500-plus customers and 26% 2025 revenue growth after January 20, 2026.

What critics are saying

  • Microsoft and Google can bundle workflow analytics into Copilot and Gemini by 2027.
  • Employee-monitoring backlash can trigger procurement freezes at regulated customers after the October 2026 MCP launch.
  • Heavy dependence on behavior data creates existential privacy and labor-law risk during 2027 buyer reviews.

What makes ActivTrak unique

  • October 13, 2026 MCP embeds ActivTrak data inside Claude and ChatGPT workflows.
  • June 3, 2026 benchmarking uses millions of users and billions of interactions.
  • January 20, 2026 funding from Francisco Partners backs privacy-first work intelligence at scale.

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Funding

Total Funding

$77.5M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$50M
$65M
$100M

Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

2%

1 year growth

1%

2 year growth

2%
TechRseries
Oct 14th, 2026
ActivTrak introduces MCP to bring work intelligence into enterprise AI and accelerate business decisions.

ActivTrak introduces MCP to bring work intelligence into enterprise AI and accelerate business decisions. New capability combines work and business data for on-demand AI answers about capacity, productivity and performance. ActivTrak introduced ActivTrak MCP, a new capability that brings work intelligence directly into the AI platforms, applications and workflows organizations already use. That intelligence fills a gap in the business data available to AI. Business systems capture outcomes such as deals closed, tickets resolved and projects delivered, but provide limited visibility into the work behind them: where time went, how capacity was used and which work patterns or technology choices contributed to performance. Built on Model Context Protocol, ActivTrak MCP enables users to combine ActivTrak's behavioral work data with CRM, HRIS, ticketing and other connected business data to understand what's driving those outcomes and inform staffing, technology investment and operational decisions. Questions that once required dashboard navigation, manual exports or lengthy custom report building can now be answered directly within their AI. ActivTrak work intelligence provides the work context other systems lack: an objective, continuous view of work across applications, showing how teams allocate time, use technology and balance workloads. People can query that data directly, or AI agents can automate the analysis and surface insights for decision makers to act on. ActivTrak MCP helps organizations: * Connect work to business outcomes. Combine work intelligence with other connected enterprise data to understand how work patterns relate to revenue, service delivery and operational performance. * Explore questions on demand. Ask follow-up questions and explore specific trends and breakdowns as new business needs arise. * Evaluate AI's impact. Compare AI adoption with changes in capacity and business outcomes to understand where usage translates into value. * Preserve trusted data and governance. Carry ActivTrak's user permissions and privacy controls into AI analysis so metrics remain consistent and access stays within existing visibility rules. For example, a support leader can combine ticket resolution data with productive time and application usage to investigate whether slower service reflects a capacity constraint or a tooling problem. Or a sales leader can compare work patterns with pipeline outcomes to identify the habits associated with stronger performance. "Many organizations have invested millions in AI and expect a meaningful return. But realizing that value requires AI to work across the business, drawing on data that lives in different systems," said Javier Aldrete, Chief Product Officer at ActivTrak. "Leaders shouldn't have to export data, request a custom report or switch applications every time a question spans multiple data sources. ActivTrak MCP provides the work intelligence to support that analysis, helping customers get more value from the AI and data they already have." Account administrators control whether ActivTrak MCP is enabled and which AI platforms are allowed. They can also review usage and export an audit trail for compliance review. [To share your insights with us, please write to [email protected]]

PR Newswire
Oct 7th, 2026
ActivTrak's work intelligence platform helps organisations assess AI impact and automation opportunities

ActivTrak announced it has been featured in a new report by 451 Research, part of S&P Global, examining the company's expansion beyond workforce analytics into broader work intelligence across people, process and technology. The report comes as organisations face pressure to demonstrate AI and automation investments improve work outcomes. According to 451 Research's survey, 52% of respondents cited integrating AI into workflows as a priority for the next 12 months, whilst 45% selected increasing automation to streamline processes. ActivTrak provides a continuous view of digital work across applications, transforming behavioural work data into insights and recommendations. The platform helps organisations understand workforce capacity, assess AI's impact on work, identify workflow improvement opportunities, and measure whether changes deliver business impact. The company is trusted by more than 9,500 organisations worldwide.

PR Newswire
Aug 11th, 2026
ActivTrak ranks No. 3027 on Inc. 5000 with 101% revenue growth as AI work intelligence demand rises

ActivTrak has been named to the 2026 Inc. 5000 list of America's fastest-growing private companies for the seventh consecutive year, ranking No. 3027 with 101% three-year revenue growth. The Austin-based work observability and intelligence platform placed 232nd among software companies and 100th among companies in the Austin area. The company's growth reflects rising demand for tools that provide visibility into how AI impacts productivity and workforce capacity. "With billions in AI investment now deployed, the conversation is shifting to AI accountability," said Heidi Farris, CEO of ActivTrak. The platform captures behavioural data across people, technology, AI and workflows to help organisations measure AI impact and optimise performance. ActivTrak serves more than 9,500 organisations worldwide.

Tech4Hax
Jun 27th, 2026
Controlio vs ActivTrak: which employee monitoring software fits your team.

Controlio vs ActivTrak: which employee monitoring software fits your team. Teams evaluating employee monitoring options usually hit the same fork in the road. You need visibility into how work actually happens across desks, home offices, and hybrid schedules. Two names surface fast: Controlio and ActivTrak. If you're comparing Controlio against employee monitoring software like ActivTrak, the real question is what kind of data you plan to act on and how much extra work the tool will create for your IT and HR folks. Controlio software starts with activity signals most tools capture and then layers AI scoring on top. It turns mouse movement, keystrokes, app time, and site visits into productivity KPIs, trend graphs, and workload alerts. You see overload patterns before they turn into burnout or missed deadlines. ActivTrak focuses harder on team-level analytics. It pulls screenshots, usage logs, and focus time data to build benchmarks and spot imbalances. The design keeps the monitoring lighter by default. What Each Tool Actually Records Controlio gives you live session views plus optional screen recording that kicks in only on rule violations or for specific roles. Keystroke logging sits in the same conditional bucket. You can block distracting sites or USB drives during work hours and still let people scroll social media on breaks. ActivTrak stays with screenshots and app or URL tracking in its core setup. It skips built-in keystroke or audio capture. That choice lowers privacy friction for many knowledge teams, but it also means you hit limits fast when you need to reconstruct exactly what happened on a device during an incident. Productivity Layer: Scores, Trends, and Coaching Controlio builds heat maps and performance bars that compare individuals against team averages. It flags sustained high activity without recovery time and highlights repetitive input patterns that often signal broken processes or duplicated work. Managers get scheduled PDF or CSV reports delivered automatically. ActivTrak excels at utilization reports and coaching nudges tied to focus blocks and meeting load. It helps redistribute work across people. Where it stays thinner is in workload balance signals or early burnout indicators. Those usually require extra manual review or separate tools. Deployment and Day-to-Day Friction Controlio pushes the agent remotely across Windows and macOS machines. You pick stealth mode or a visible tray icon, then choose cloud, on-premise, or private cloud hosting. Most teams finish rollout in a couple of days. Employees can pause monitoring themselves when they step away for personal tasks, which cuts down on pushback. ActivTrak also deploys cleanly with silent options and works fine over VPN. The admin interface stays simple for basic reporting. The catch appears when you want full screenshot history, extended data retention, or API access. Those features sit behind add-ons that raise both the bill and the configuration steps. Privacy, Alerts, and Compliance Reality Controlio encrypts data on device, in transit, and at rest. It supports role-based access, audit logs, and one-click GDPR or HIPAA modes. Behavior rules trigger real-time alerts for idle time, policy violations, or suspicious file moves. You can set different profiles per department or individual. ActivTrak markets a privacy-first stance and avoids deeper capture like email reading or continuous video. That reduces exposure in regulated environments. The tradeoff is less forensic detail when you need to investigate a specific case thoroughly. Pricing That Matches What You Actually Use Controlio cloud plans start near $8 per user per month with a straightforward 14-day trial that includes most monitoring and reporting features. Storage scales with the plan. Enterprise options add unlimited history on request. ActivTrak offers a free tier limited to three users and a short data history. Paid plans begin at $10 per user per month billed annually for unlimited users and core analytics. Full screenshots, detailed URLs, longer history, and API access often require separate add-ons that push effective pricing to $15-19 per user once everything runs. Many teams only see the full number after they commit. Quick Decision Guide Choose Controlio when you want AI-driven productivity scores, workload balance checks, and conditional deep monitoring without turning every device into a constant recorder. It fits teams that need both performance insights and the ability to investigate incidents without extra tools. Choose ActivTrak when your priority is clean team benchmarks and utilization data with the smallest monitoring footprint possible. It suits groups already running on high trust and mainly need numbers to balance assignments or support headcount requests. Both platforms stop short of automatically linking activity spikes to revenue impact or department-wide process waste. You still connect those dots yourself using the reports they generate. Final Words Run the same small team slice through both trials for two weeks. Build the reports your managers will actually read and compare how fast each tool surfaces the problems you already suspect. The one that reduces guesswork without new headaches is the keeper.

PR Newswire
Jun 3rd, 2026
ActivTrak launches benchmarking service using billions of workplace interactions to compare productivity against industry peers

ActivTrak has launched the Productivity Lab Benchmarking Assessment, a service that helps organisations compare their work patterns against industry peers using behavioural data from millions of users and billions of interactions. The assessment addresses the challenge of contextualising internal workforce metrics like productivity, utilisation and focus time without external reference points. It uses ActivTrak's dataset, segmented by industry, role and function, to provide comparative baselines showing where organisations fall relative to peer cohorts. Organisations typically engage after establishing three months of baseline data or during initiatives like AI transformation, business consolidation or hybrid work transitions. The service provides side-by-side comparisons including medians, ranges and percentile distributions, along with expert interpretation and targeted guidance. The assessment is available now through ActivTrak's professional services team.

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