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Active Minds

Nonprofit promoting youth mental health education.

Overview

Active Minds promotes mental health awareness and education for young adults through a nationwide network of college and school chapters and community programs. It operates on campuses and in communities, offering resources, speakers, and workshops that can be booked by schools and organizations, funded by donations, events, and merchandise sales. Its approach centers on young adults and campus life, building chapters to tailor resources and reduce stigma rather than offering generic services. The goal is to increase awareness, lower stigma, and connect young people with information and services to seek help and support.

Significant Headcount Growth

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About Active Minds

Simplify's Rating
Why Active Minds is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social ImpactEducationHealthcare

Company Size

201-500

Company Stage

Grant

Total Funding

$1M

Headquarters

Washington DC, District of Columbia

Founded

2003

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What believers are saying

  • Google’s April 2026 grant expands Your Voice is Your Power to 300,000 youth.
  • Active Minds’ July 2026 Hill Day aligned it with the Campus Lifeline Act.
  • The November 2026 AE Foundation grant strengthens chapters during a year of national expansion.

What critics are saying

  • Funding concentration threatens autonomy: Google, AE Foundation, and MacKenzie Scott dominate 2026 support.
  • Chapter-led growth depends on student volunteers; turnover at colleges and high schools breaks execution quickly.
  • Mission relevance erodes if campuses buy cheaper counseling vendors; 2027 schools shift budgets toward direct care.

What makes Active Minds unique

  • Active Minds built a 500-plus chapter network and reached 1,000 K-12 schools by 2026.
  • Its A.S.K. peer-support framework converts mental health education into repeatable student-led behavior change.
  • MacKenzie Scott’s July 2026 $20 million gift funds multi-year infrastructure, not one-off programming.

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Funding

Total Funding

$1M

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Company Match
  • HSA and FSA Options
  • Life Insurance
  • Short Term Disability
  • Long Term Disability
  • Fully Paid Parental Leave
  • Wellness Reimbursement Program
  • Professional Development Budget
  • Paid Vacation

Growth & Insights and Company News

6 month growth

-5%

1 year growth

6%

2 year growth

6%
Stockton Argo
Oct 19th, 2026
Stockton Active Minds Club and Campus Care partner up to bring the IMALIVE mental health fair to the Stockton community.

Stockton Active Minds Club and Campus Care partner up to bring the IMALIVE mental health fair to the Stockton community. Written for The Argo by Samantha Flatten. GALLOWAY, N.J. - On Tuesday, October 13. from 10 A.M. to 2 P.M., Stockton's Active Minds Club hosted the IMALIVE mental health awareness fair, which brought mental health games, fact-or-fiction situations, and "share a secret" stations to the Campus Center lobby. The Stockton Active Minds club partnered with Campus Care, a grant-funded program that brings mental health wellness to colleges across New Jersey. Campus Care staff noted that they "offer services to 50 different schools and directly partner with IMALIVE". IMALIVE is a traveling mental health fair that partners with companies such as Campus Care to educate the public about warning signs, suicide prevention, and overall awareness of mental illnesses. Along with hosting traveling mental health fairs such as this, they "'offer care sessions in regards to just different topics that are areas of concern for students'". Most of their mental health resources are based on relevant student survey results about top mental health concerns. This way students are getting the most highly updated resources firsthand. Along with the helpful resources and ongoing care, the number one thing that Campus Cares recommends to students who may be struggling is to always remember that you are never alone and help is always available. This at its core means that no one, no matter the struggle, needs to fight alone. Campus Care also shared that if you or someone you know is struggling but does not know where to go for specific help, that going to your local counseling center, whether that be at a health facility or school centers, is the first step to getting better. Additionally, 988, the suicide prevention and crisis hotline, is always active to not only reserved for suicidal situations. Anyone in need of support or just needs someone to reach out to, is able to utilize the hotline. Stockton's Active Minds club shows through this event that mental health is not an overwhelming situation to be afraid of, but a necessary topic that everyone can relate to.

Wicked Saints Studios
Oct 10th, 2026
World Reborn partners with Active Minds and Wellious to activate IRL peer mental health support nationwide.

World Reborn partners with Active Minds and Wellious to activate IRL peer mental health support nationwide. A mobile game that players say helps them with depression, stress, and even thoughts of suicide is teaming up with teen mental health experts to spur irl action nationwide for World Mental Health Day. Washington, DC - October 10, 2026 - Wicked Saints Studios, in partnership with Active Minds and Wellious, today launches the #ASKbetter challenge on its flagship platform World Reborn. For World Mental Health Day, the gaming for good platform and national teen mental health non-profit, supported by Wellious, a clean plant-based protein company, are joining forces to give teens and young adults simple tools to normalize mental health conversations with their friends and family. "We are proud to partner with Wicked Saints Studios for the #ASKbetter challenge on World Reborn," said Kimberly Cooper, Chief Marketing Officer at Active Minds. "Opening up about mental health breaks down stigma, yet 70% of students say they don't know how to help a friend. Active Minds brings our expertise in peer support to this collaboration with this gamified approach to teach participants A.S.K. - Acknowledge, Support, Keep in Touch. Together, we're helping youth and young adults carry these practical skills into everyday conversations so more friends feel heard and supported." Together, Wicked Saints and Active Minds partnered to create the #ASKbetter challenge. Kobe Garner, VP of the Active Minds chapter at Albany State University, appears in World Reborn to guide players through the basics of Active Minds' A.S.K. platform for peer mental health support. A.S.K. encourages young people to Acknowledge their friends' feelings, Support them through tough times, and Keep in Touch to keep checking in. "You never know what somebody's going through, and the happiest person in the room can be the saddest person out," explains Garner, a student at HBCU Albany State. "If you don't ask, you'll never know. I try to ask and to be that supportive role. Cause shoot, I used to want that." Players join the #ASKbetter challenge by committing to support a friend or family member using A.S.K., creating an A.S.K. sign to remind them, and sharing their commitment to #ASKbetter among their social networks, encouraging more young people to join the challenge. Ultimately, the goal is to support young people to have authentic conversations about their mental health with friends and family. "Wellious was born out of my own health struggles," said Sean Hall, founder of Wellious. "And while we are dedicated to building a better food system, our ultimate mission is to build a healthier and happier world. We know that mental health is as important as any health, and we're honored to support good causes like this." Backed by Riot Games, the Black, female-led Wicked Saints Studios is the brainchild of CEO Jessica Murrey, an Emmy-award winning storyteller and international peacebuilder, together with a behavioral science researcher and a former senior engineer at Pokémon GO. These three women teamed up to build games and experiences that employ behavioral technology to empower young people to build real-life skills and create real change. World Reborn is their flagship activation platform, blending fantasy story gaming with real-world changemakers to challenge players with bite-sized real-world actions to improve their lives and communities. Designed to boost each person's self-belief, the game is backed by behavioral science and positive psychology. "We want young people to know that they are already strong," says Murrey. "They already have unique strength that the world needs. Our game just helps reveal those strengths and how they can use them to better their reality." Since its launch in May 2026, World Reborn has already proven to activate its players to improve their lives and world. With over 50,000 installs, World Reborn maintains a 4.7 rating on the App Store. Players have written over 13.5K custom notes to hospitalized children for Starlight Children's Foundation. 95% of players in the in-game survey (n=268) say the real-world training makes them 'feel good', with the top feelings being inspired (84%), happy (56%), and proud (54%). Overall, WR players have taken 46.5K real-world actions, such as 3.4K practicing engaging across dividing lines, 2.6K learning and sharing resources about stopping misinformation, 1.3K saving Crisis Text Line info to their phones, and 755 volunteering time with younger kids in the real world. Previous mental health activation #CrisisAverted, powered by CrisisTextLine and Discord, has spurred positive feedback from players. Players have expressed that the game has built their confidence, helped them deal with mental health struggles, and encouraged them to believe in their power in a world that often feels out of control. One player privately reached out to the Wicked Saints team to share: "Hey world reborn. I wanted to say your game has helped me with a lot of my mental issues like suicide and other things happening in my life. Tbh I see myself as one of the characters in the game and it helps me. Just. Thank you so much for helping me." Despite some improvement since pandemic-level highs, 1 in 3 young people still feel persistent feelings of sadness or hopelessness, a trend that has worsened since 2015 according to the U.S. Centers for Disease Control (report). According to Active Minds' own data, young people want to support their friends through these feelings, but 70% said they don't know how. Active Minds was founded by Alison Malmon when she was a junior at the University of Pennsylvania, following the suicide of her older brother Brian. At Penn, Malmon saw that no one was talking about mental health issues, although many were affected. 1 in 5 students lives with a mental health condition, but stigma and shame were preventing students from reaching out. Malmon wanted young people to start talking about it, to combat the stigma of mental illness, encourage students who needed help to seek it early, and prevent future tragedies like the one that took her brother's life. Active Minds now has over 500+ chapters in high schools and colleges across the country, where they encourage young people to become mental health advocates. People interested in joining the #ASKbetter challenge can download the game on the Apple App Store. A trailer for the game can be seen here. About Wicked Saints Wicked Saints is the Black female-led video game studio that employs behavioral technology to empower Gen Z to build real-life skills. First to emerge from Niantic's (makers of Pokémon GO) BDI incubator, Wicked Saints' flagship game and platform World Reborn blends the "real" and "digital" worlds, so players' mastery of in-game skills can be used to create real change in their lives and communities. With experience inside and outside of gaming, the Wicked Saints team is world-class in their fields; grassroots campaign building and behavioral science expertise complement Emmy award-winning writing with gaming design and artistry from legacies like Entergalactic, Stranger Things: Tales From '85, Pokémon Go, Spider-Man: Into the Spider-Verse, Marvel, Square Enix, and more. About Active Minds Active Minds is the largest nonprofit in the United States mobilizing a youth-led movement that is changing how Wicked Saints think about, talk about, and support mental health. For more than 20 years, Wicked Saints has equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Its advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, Wicked Saints is building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org. About Wellious Wellious is a brand that believes in real nutrition from real food. They make a 4-ingredient protein powder that has zero junk, is 100% plant-based, and tastes incredible. They have quickly become one of the fastest-growing products in their category and are proving that a better food system is possible. Wellious partners with Adrenaline Interactive on immersive product experiences.

American Eagle
Oct 9th, 2026
AE Foundation's $150k donation to Active Minds.

AE Foundation's $150k donation to Active Minds. In honor of World Mental Health Day, the AE Foundation is excited to announce its new partnership with Active Minds-extending its reach beyond high schools and into colleges and universities-plus a $150,000 grant! The youth-led Active Minds movement is changing how American Eagle think about, talk about, and support mental health. AE Foundation is enabling Active Minds to equip teens and young adults across the country in their National Chapter Network with the skills, relationships, and resilience needed to lead effective mental health advocacy. Active Minds Chapters are school-based groups working to serve the needs of their communities and create cultures that are supportive of mental health through policy change, promotion of services, awareness and community-building events, social connection events, and more. Their efforts foster positive social change towards a mentally healthier future. An investment from the AE Foundation would support a significant evolution in campus mental health advocacy, moving their Chapters from traditional awareness campaigns to sophisticated, student-led systems change work.

BubbleAR
Jun 16th, 2026
Google expands U.S. digital wellbeing fund to boost teen mental health.

Google expands U.S. digital wellbeing fund to boost teen mental health. Google.org is enhancing its efforts to support the mental health of teenagers and equip families with the necessary tools to safely navigate the digital world. The organization has increased its digital wellbeing fund to over $50 million with a focus on helping children and teens use the internet safely and positively. To achieve this, Google is collaborating with organizations such as Active Minds and the Child Mind Institute. These partnerships aim to improve mental health literacy and offer new digital tools designed to provide emotional support. The initiatives seek to encourage healthier technology habits and to address issues of social isolation among young people across the United States. Part of the $50 million fund is dedicated to developing tools that promote mental health and teach positive digital habits. This includes creating new apps for journaling and programs that empower young people to advocate for their own wellbeing. The goal is to ensure that technology serves as a tool for growth rather than a hindrance. Growing up in today's connected world requires safe online exploration and learning, and Google believes every child should have the opportunity to do so. The increased funding is intended to support a healthier and more resilient generation of children and teenagers. Google acknowledges that online safety is a collective responsibility. Therefore, they support child development and mental health experts to provide valuable resources for families and maintain a safe digital environment for everyone. One example of their work includes an event held with Highlights for Children in Columbus, Ohio. During this event, second-grade students participated in educational games and puzzles designed to teach skills such as creating strong passwords, the importance of taking breaks from screens, and demonstrating kindness online. The expansion of digital safety and wellbeing support for teenagers introduces new interventions that focus on best practices for healthy technology interactions. In Altadena, California, Google.org and Active Minds launched a national youth-led mental health and digital wellbeing movement with a workshop at The Eaton Fire Collaborative. Speakers included Senior Director of Health Megan Jones Bell, Assemblymember John Harabedian, Active Minds' Brandi Pretlow, and local student leaders. From supporting child development and mental health experts to implementing robust parental controls and dedicated features across its platforms, Google is committed to creating supportive, respectful, and protective environments. This ensures that children and teenagers can fully embrace the learning, connection, and innovation opportunities offered by technology.

PR Newswire
Apr 2nd, 2026
Active Minds receives $1M from Google to expand Gen Z mental health and digital wellbeing hub

Active Minds, a nonprofit mobilising youth mental health advocacy, has received a $1 million grant from Google to address Gen Z mental health and digital wellbeing. The funding will expand the organisation's "Your Voice is Your Power" Resource Hub, a digital platform helping young people advocate for mental health in schools, families and communities. Originally developed during the COVID-19 pandemic, the Hub has already reached thousands of youth. The grant will fund storytelling training campaigns, regional summits across high schools and college campuses, and enhanced digital resources, particularly for BIPOC and LGBTQ+ youth. The expanded initiative is expected to impact approximately 300,000 young people nationwide over the next two years through digital outreach and peer-led workshops.

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