ActiveProspect

ActiveProspect

SaaS platform enabling consent-based lead management

Overview

ActiveProspect provides a SaaS platform for consent-based customer acquisition that sits between lead sources and a company’s sales systems. Its tools, including TrustedForm, LeadConduit, and LeadsBridge, handle real-time lead capture, enrichment, routing, and verification of consumer opt-in to ensure compliance with regulations like TCPA. The platform emphasizes real-time lead control and consent certification to help marketers, compliance teams, and data analysts manage leads across multiple channels and industries. Its goal is to help businesses grow by quickly acquiring customers while staying compliant with evolving consumer-protection rules.

Significant Headcount Growth

About ActiveProspect

Simplify's Rating
Why ActiveProspect is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2004

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Simplify's Take

What believers are saying

  • April 2026 InfutorData rebrand signals cross-sell into identity and marketing intelligence.
  • ActiveProspect launched bot detection in 2026, catching 150,000 fake leads weekly.
  • 2026 hiring for CRO and product roles shows aggressive expansion, not retrenchment.

What critics are saying

  • TCPA lawsuits rose 50% year-to-date in September 2025, pressuring customer acquisition spend.
  • McLaughlin v. McKesson in 2025 increased litigation uncertainty and weakened FCC deference.
  • OptInFix and first-party consent tools erode TrustedForm’s historical gold-standard position by 2026.

What makes ActiveProspect unique

  • TrustedForm certifies over 1 billion opt-in leads annually for TCPA compliance.
  • LeadConduit routes, filters, and enriches leads in real time across buyers and sellers.
  • December 2025 VMS acquisition adds identity resolution through InfutorData and broader data depth.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

401(k) Company Match

Remote Work Options

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
24-7 Press Release
Aug 12th, 2026
Marquis Who's Who Honors Amanda Lea Nevins for Excellence in Business Development

Marquis Who's Who honors Amanda Lea Nevins for excellence in business development. Amanda Nevins is a distinguished executive leader bringing over 30 years of experience to her role as Chief Financial Officer and Chief Operating Officer of ActiveProspect, Inc. Looking ahead, Ms. Nevins intends to continue supporting ActiveProspect's growth while making meaningful contributions within her workplace and across the broader industry. METUCHEN, NJ, August 12, 2026 /24-7PressRelease/ - Amanda Lea Nevins has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process. With more than three decades of experience spanning finance, operations, and executive leadership, Ms. Nevins has distinguished herself as an accomplished C-suite executive. She currently serves as both chief financial officer and chief operating officer of ActiveProspect, a leading data and software company. In these dual leadership roles, Ms. Nevins oversees the company's accounting, finance, tax, treasury, legal, and human resources functions. Her operational responsibilities encompass business systems, information technology, compliance, business insights, revenue operations, training, implementations, solutions architecture, customer support, and the company's artificial intelligence strategic governance team. Throughout her tenure, Ms. Nevins has played a pivotal role in aligning organizational growth with operational excellence. She recently led ActiveProspect's successful acquisition of Verisk Marketing Solutions and oversaw the teams responsible for integrating the companies' back-end technologies. Under her leadership, ActiveProspect has surpassed $100 million in annual recurring revenue. Ms. Nevins places particular emphasis on preserving a positive organizational culture during periods of expansion and integration. She prioritizes bringing teams and systems together while upholding the company's core values and fostering a collaborative, mutually supportive workplace. Before joining ActiveProspect, Ms. Nevins held several senior executive positions in which she helped organizations achieve growth and scale through a combination of organic expansion and strategic acquisitions. From 2021 to 2023, she served as chief financial officer and head of operations at Curinos, a New York-based financial services firm which was the result of combining Informa's FBX division and Novantas, Inc to create Curinos. In these dual roles, she aligned financial strategy with operational execution to support sustainable growth and improve efficiency across multiple business units. Previously, Ms. Nevins served as chief financial officer of All Web Leads, AWL, in Austin, Texas. There, she managed all aspects of corporate finance and played an instrumental role in expanding the company's presence within the insurtech industry. Her tenure as chief financial officer of CSIdentity, now part of Experian Partner Solutions, marked another period of significant growth. She helped expand the cybersecurity company from approximately $25 million to more than $200 million in revenue before leading its sale to Experian for $360 million. As U.S. chief financial officer of Rackspace Hosting, now Rackspace Technology, Ms. Nevins managed financial operations during a period of rapid evolution within the technology and cloud services industry. Before joining Rackspace, she spent four years as chief accounting officer and vice president of finance at Zappos. Her leadership was instrumental in doubling the company's size and facilitating its sale to Amazon for more than $1 billion. She considers the transaction one of her most significant professional milestones because of its scale and lasting impact. Earlier in her career, Ms. Nevins developed valuable leadership experience as vice president of finance at GSI Commerce, now eBay Enterprise. In addition to her executive responsibilities, Ms. Nevins remains actively involved in professional organizations that reflect her commitment to leadership development and industry thought leadership. She has served on the advisory board of the CFO Leadership Council since 2016. A founding member of its Austin chapter, she currently serves on the advisory board of the organization's New York chapter. Ms. Nevins earned a bachelor's degree from the University of Southern California in 1991. Reflecting on her journey, she credits her parents with instilling in her a strong work ethic and an unwavering commitment to integrity - values that have shaped both her professional career and personal philosophy. Beyond her corporate work, Ms. Nevins is devoted to supporting others through civic engagement and mentorship. She previously served on the advisory board of CXO NOW and has mentored emerging leaders through Chief and accelerator programs such as SKU, which supports consumer product startups. She has also served on the finance committee of LifeWorks and shared her expertise as a speaker for the CFO Leadership Council and other professional organizations. Ms. Nevins has received numerous professional honors throughout her career. In 2026, she received the Jeremy Brown Award, a distinction made especially meaningful because it was presented by her chief executive officer. The award recognizes individuals who exemplify ActiveProspect's values while demonstrating remarkable strength in the face of adversity. Her additional honors include several Alexander Hamilton Awards, recognition as a "Profile in Power" by the Austin Business Journal, the Best CFO - Middle Market Award from The Business Journals, and inclusion among Treasury & Risk's 100 Most Influential People in Finance. She was also previously selected for inclusion in Marquis Who's Who in America. Outside of her professional and civic endeavors, Ms. Nevins enjoys spending time with her family, hiking, skiing, and learning about different cultures through travel. Looking ahead, Ms. Nevins intends to continue supporting ActiveProspect's growth while making meaningful contributions within her workplace and across the broader industry. She remains committed to lifelong learning and to sharing her knowledge and guidance with others. About Marquis Who's Who(R): Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America(R), Marquis Who's Who(R) has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis(R) publications, including Who's Who in America(R) and Who's Who in the World(R), remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis(R) publications can be viewed at the official Marquis Who's Who(R) website, www.marquiswhoswho.com. # # # Contact information. Marquis Who's Who Ventures LLC Uniondale, NY Telephone: 844-394-6946

PR Newswire
Apr 29th, 2026
ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition

/PRNewswire/ -- ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the...

ActiveProspect
Mar 19th, 2026
Rilla Masters 2026 recap.

Rilla Masters 2026 recap. The ActiveProspect team is back from an energizing few days at Rilla Masters, the flagship conference for mastering in-person sales. Set at the Diplomat Beach Resort, the event brought together some of the top sales teams, operators, and leaders in the country to focus on one thing: building high-performing, revenue-driving organizations. From the moment things kicked off, the energy in Florida was palpable. With so many high-level teams in attendance, conversations naturally centered around the challenges everyone is facing right now. From tighter margins to more selective buyers to the growing role of technology in the sales process, the energy throughout the event reflected a newfound urgency, but also a clear sense of opportunity. A few of the biggest themes Activeprospect, Inc. heard across sessions and conversations: * Building elite sales cultures: Leadership is a prerequisite to create disciplined, accountable, high-performing teams. * The rise of real-time coaching and AI: From live coaching during customer conversations to scalable training across large teams, businesses are finding ways to improve performance faster than ever with the help of AI. * Understanding buyer behavior: The best teams aren't just talking more, they're communicating better. * Scaling without losing quality: Ramping up large sales teams quickly, without sacrificing performance, is made possible through clear processes, consistent coaching, and strong operational alignment. Outside of the sessions, Rilla Masters created plenty of space to connect. Whether it was early morning workouts, conversations between breakouts, or time spent in the sponsor village, Activeprospect, Inc. had the chance to meet with a wide range of teams and hear firsthand what's working in the field right now. One of the highlights for its team was the Jungle Afterparty. It was a fun, high-energy way to wrap up the day and spend more time building relationships in a relaxed setting. Events like that tend to lead to some of the most honest and valuable conversations. After three packed days, Activeprospect, Inc. is walking away with a clear takeaway: the in-person sales landscape is getting more competitive, and the teams that invest in better processes, stronger compliance, and smarter use of technology will have the edge. A big thank you to the Rilla team, the speakers, and everyone Activeprospect, Inc. connected with throughout the event. If you didn't get a chance to attend, Activeprospect, Inc.'d still love to connect. ActiveProspect is heading to more events than ever in 2026. Stay informed about its upcoming events or connect with Activeprospect, Inc. now and be a part of the exciting future of lead generation.

ActiveProspect
Jan 16th, 2026
Introducing Angi Leads and Angi Ads integrations in LeadConduit

Introducing Angi Leads and Angi Ads integrations in LeadConduit. As the lead generation ecosystem continues to evolve, it's critical that integrations keep pace with changes in how data is delivered, structured, and supported. To ensure long-term reliability and improved data handling, Activeprospect, Inc. is excited to introduce two new source integrations in LeadConduit: Angi Leads and Angi Ads. These integrations replace and improve upon the legacy HomeAdvisor integration, offering more flexibility, richer data parsing, and a clearer path forward for customers working with Angi. What's new: Angi Leads and Angi Ads. LeadConduit now supports two dedicated Angi integrations: * Angi Leads - Designed for marketplace leads submitted from Angi * Angi Ads - Built for leads generated through Angi advertising programs Both integrations are purpose-built to align with Angi's current APIs and data structure, allowing LeadConduit customers to receive and process Angi leads more effectively. * Parse an extended set of fields submitted by Angi * Add the same Angi integration as a Source multiple times within a single flow * Build more flexible and scalable lead routing configurations What this means for HomeAdvisor users. The legacy HomeAdvisor integration has moved to an allowlist as part of this transition. If you are currently using the HomeAdvisor integration. You do not need to make any immediate changes. Existing flows that use HomeAdvisor will continue to run as expected. You can continue using the HomeAdvisor integration alongside the new Angi integrations for the time being. If you are creating new flows. Any new flows will need to use Angi Leads or Angi Ads as the source integration. The HomeAdvisor integration will no longer be available for new configurations. Over time, the HomeAdvisor integration will fully sunset. For this reason, Activeprospect, Inc. recommend using the new Angi integrations for all new flows to ensure long-term support and access to ongoing improvements. Why Activeprospect, Inc. made this update. Angi has consolidated its lead delivery and advertising infrastructure under the Angi brand. These new integrations allow LeadConduit to: * Support Angi's current and future data models * Deliver improved field coverage and parsing accuracy * Provide greater flexibility in flow design * Focus development and support on a modern, supported integration path This update ensures LeadConduit customers can continue to work with Angi leads confidently, without disruption. Getting started. * No action is required for existing HomeAdvisor-based flows. * For new flows, select Angi Leads or Angi Ads when adding a source in LeadConduit. * Customers who wish to migrate older flows can do so at their own pace, with support from its team if needed. If you have questions about which integration to use or would like help planning a transition, its Support and Customer Success teams are available to assist. Looking ahead. Angi Leads and Angi Ads represent the future of Angi integrations in LeadConduit. By adopting these integrations, customers gain access to improved data handling today and a clearer path to future enhancements tomorrow.

ActiveProspect
Nov 25th, 2025
Client Elevation Summit: IGNITE 2025 recap

Client Elevation Summit: IGNITE 2025 recap. The ActiveProspect team just wrapped an incredible week at TOP 500 LIVE in Las Vegas, and the energy inside The Cosmopolitan matched the pace of an industry charging into its next chapter. Throughout three packed days, founders, CEOs, and conversion experts took the stage to share the systems, tactics, and leadership principles pushing the best home services brands forward. Before TOP 500 LIVE officially kicked off, Activeprospect, Inc. hosted its own flagship home services experience: Client Elevation Summit: IGNITE. What started two years ago as a small gathering has evolved into one of the most anticipated parts of its week in Las Vegas. This year's summit brought together a powerhouse lineup of home services brands for a full day committed to sharpening acquisition strategy, improving ROI, and comparing notes with the people who are actively shaping where the industry is heading. The day began with a warm welcome and introduction from its VP of Customer Experience, Alexis Krenzien, before moving straight into insight-packed sessions led by several ActiveProspect thought leaders. CEO Steve Rafferty and Director of Products Caitie Clarke opened with a deep dive into the state of the lead gen industry and the ActiveProspect product roadmap, followed by a candid open forum that set a collaborative tone for the rest of the day. From there, ActiveProspect Sales Director Ryan Theisen guided a conversation on trust, messaging, and broader market forces in home services with leaders from Direct Remodels and Great Day Improvements, exploring how brands can differentiate in a crowded landscape. Senior Customer Success Manager Dion Green then moderated a buyer-focused discussion featuring Leaf Home, BCI Acrylic, and Indra Energy, offering a clear view into what top buyers expect from partners in the current market. The conversation continued with a publisher panel led by Eric Peschke of Zintex Remodeling, where leaders from EverConnect, HomeBuddy, and Buyerlink broke down the real economics shaping 2026's performance trends and the factors influencing buyer/publisher alignment. Julie Kennedy of Refloor followed with a martech panel featuring key members from fullthrottle.ai, Hatch, and Faraday, where the group unpacked how AI, personalization, and predictive intelligence are reshaping customer acquisition for high-growth home services brands. Afternoon table discussions dug into market expectations, conversion levers, and the next wave of consent-driven capabilities, including call transfers, inbound call flows, in-call consent, and disposition-driven optimization. The day wrapped with raffle giveaways and closing remarks from Steve, bringing a high-energy close to an already standout event. The level of candor and collaboration across the room was unmatched. Everyone came ready to dig into what works, what's changing, and what needs to change faster. And that was just the daytime programming. That evening, Activeprospect, Inc. shifted gears for Vegas Luxe: A VIP Home Services Soiree at Beauty & Essex inside The Cosmopolitan. The setting was perfect for meaningful connection: a cocktail hour with handcrafted drinks, a private dinner in one of Vegas' most stylish spaces, and thoughtful conversation with the industry's top operators and innovators. The combination of IGNITE's deep daytime learning and the relaxed networking atmosphere of Vegas Luxe set the tone for the entire week. Both events made one thing clear: the home services leaders who invest in community, clarity, and responsible acquisition are the ones carving out real advantages headed into 2026. When Activeprospect, Inc. first launched IGNITE, the message from attendees was consistent: events like this help teams move faster and stay ahead of what's coming next. That feedback has shaped the summit into a cornerstone of its mission to advance responsible, measurable, consent-driven marketing across the industry. And Activeprospect, Inc. is already planning to take it even further in 2026. TOP 500 LIVE proved once again why it's the home improvement industry's go-to event for leveling up. The conversations were sharp, the sessions were packed, and the focus on real performance made it one of its most productive trips to Las Vegas yet. A special thank-you to its sponsors: fullthrottle.ai, Hatch, LeadPerfection, Everconnect, HomeBuddy, Buyerlink, and Faraday, for helping take this event to new heights. To everyone Activeprospect, Inc. met, thank you. To those Activeprospect, Inc. missed, let's not wait another year. Let's connect now. The industry is evolving fast, and Activeprospect, Inc. is here to help you build what's next with confidence and compliance at the core.

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