NEW report recognizes OMNICOM MEDIA as the leading MEDIA management network by billings and industry share. Jul 29, 2026, 09:00 ET OMD Tops the Agency Ranking with $35.1 Billion in Billings and 10% Share NEW YORK, July 29, 2026 /PRNewswire/ - A new report from the Research Company Evaluating the Media Industry (RECMA) reinforces Omnicom Media's leadership position following the integration of Omnicom and IPG's media operations in November 2025. According to the recently published RECMA 2025 Overall Activity Volume (OAV) report, the Omnicom Media - an Omnicom (NYSE: OMC) Connected Capability - is now the largest global media management network, with $107.3 billion in billings ($20 billion + ahead of its nearest competitor), representing 30.1% of the global media agency market. The report also reveals Omnicom Media leads in overall activity volume across North America, EMEA and LATAM. Published annually, The RECMA Overall Activity Volume report ranks media organizations based on total managed activity volume across traditional and non-traditional media investments (which includes online paid media and fee-based activity on digital, data & analytics, content, marketing, and sponsorships) in 54 countries, providing one of the industry's most comprehensive assessments of global media market scale and competitive position. A Historic Event Describing the combination of Omnicom and IPG as a "historic event" that has reshaped the global media agency landscape, RECMA looks beyond scale alone in offering proof points for Omnicom Media's leadership, highlighting the enhanced capabilities of the AI-enable Omni Intelligence Platform through the integration of Acxiom's identity and data assets and Flywheel's commerce expertise. Together, these capabilities enable clients to connect planning, activation, measurement, and optimization across channels while benefiting from the scale, intelligence, and specialist expertise of the industry's largest media organization. Commenting on the report, Omnicom Media CEO Florian Adamski said, "Scale matters only to the extent that it creates better outcomes for our clients. Beyond billings, our leadership position reflects the investments we've made in bringing together the industry's strongest talent, technology, data and commerce capabilities into a single connected organization that can translate unprecedented scale into disproportionate growth for the world's leading brands - helping them make smarter decisions, move faster and unlock opportunities others can't." OMD Again Tops the Agency Ranking The report also reaffirmed the strength of Omnicom Media's agency portfolio, with OMD retaining its position as the world's largest individual media network with $35.1 billion in activity volume and a 9.9% global market share. OMD also secured the #1 ranking across North America and EMEA, as well as in the top five European advertising markets (UK, Germany, France, Spain, and Italy), the Nordics and Central & Eastern Europe. RECMA also highlighted the continued momentum of PHD, which delivered strong growth and gained share in both APAC and LATAM; while Hearts & Science has increased its billings by +27% over the three-year period covered in the report, making it one of the fastest growing brands among the 16 global agency networks included in the ranking - momentum that will be an asset to the new enterprise that will launch next month when Hearts & Science and Omnicom Media agency Mediahub come together to create a new agency brand. The RECMA report arrives as Omnicom Media also leads all Big Five global media management groups in new business performance, with more than $3 billion in year-to-date billings awarded from major wins and retentions including Adidas, Delta Air Lines, Dyson, IBM, Subway and Uber - a performance that further underscores how the new network's unique advantages in scale, data &technology, identity, commerce, and talent are translating into sustained client confidence and marketplace growth. ABOUT OMNICOM MEDIA Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit omnicommedia.com SOURCE Omnicom Media Group

Acxiom launches industry-first Identity Boost solution. Acxiom, the connected data and technology foundation for the world's leading brands, announced the launch of the Identity Boost Accelerator powered by Real ID. This new solution brings together Salesforce's Data 360 and Acxiom's identity resolution to securely connect fragmented identity signals and enrich customer profiles with verified data and insights while maintaining privacy and security. The Identity Boost Accelerator connects customer data that already lives in brands' systems and enriches it with verified insights to create a complete customer view. Instead of relying on costly custom projects that can take 18 to 24 months to build, the accelerator empowers brands to deploy in weeks. It uses a secure, zero-copy architecture that keeps customer data in place rather than moving it between systems. Brands immediately see higher audience match rates, better personalization, accurately measured campaigns, and an AI-ready customer foundation. Accelerating first-party data strategies. "Brands are increasingly turning to first-party data strategies to power personalization and engagement," said Sean Muzzy, Global President at Acxiom. "The Identity Boost Accelerator makes this transition faster by delivering the identity enrichment needed to build clean, activated audiences and underpins our strategy of making Real ID available when and where clients need it." Bringing together Acxiom Real ID and Salesforce Data 360. The Identity Boost Accelerator combines Acxiom's Real ID with Salesforce Data 360 to help organizations securely unify fragmented customer identities while supporting privacy-first data management. "This accelerator exemplifies how Acxiom and Salesforce help customers extract maximum value from their data investments," said Rekha Srivatsan, CMO, Data 360 at Salesforce. "94% of business leaders believe they aren't fully leveraging the value of their data, and without clean, complete customer identities, brands can't fully realize the potential of their martech ecosystems. By combining Acxiom's Real ID with Salesforce Data 360 and leveraging supporting partners, we're making it easier for enterprises to build privacy-enhancing, AI-ready customer foundations." To share your insights, please write to ABM at [email protected]

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