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Addition Wealth

Delivers employer-backed financial literacy tools

Overview

Addition Wealth provides financial literacy and decision-support tools that are embedded into employer benefit programs. The company partners with progressive employers to offer employees a suite of resources, including guides, dashboards, and one-on-one sessions with financial professionals, all accessible online. Its product lineup includes tools like the Offers Tool and Debt Pay Down Tool, which help users evaluate equity compensation and plan debt repayment. The revenue model comes from corporate partnerships that integrate these tools into benefits packages. Unlike broad consumer financial apps, Addition Wealth focuses on the workplace, combining education, personalized guidance, and decision-support tools to improve employees’ financial decision-making and overall well-being. The goal is to enhance employee financial literacy, satisfaction, and financial futures by making professional-grade financial resources available through the employer channel.

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About Addition Wealth

Simplify's Rating
Why Addition Wealth is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEnterprise SoftwareFinancial ServicesEducation

Company Size

11-50

Company Stage

Seed

Total Funding

$4.2M

Headquarters

New York City, New York

Founded

2021

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Simplify's take

What believers are saying

  • Addable says it serves 600+ partners, including Fortune 500 institutions, signaling strong distribution.
  • The November 10, 2026 AI launch adds proactive insights and next-best-actions across journeys.
  • Its survey data supports demand in budgeting, debt, and equity-compensation workflows.

What critics are saying

  • Human-led guidance remains essential; 72% want people involved, limiting pure-AI conversion.
  • This category is crowded with DailyPay, Payactiv, Brightside, Enrich, and LearnLux.
  • If partner adoption stalls after rebrand, Addable loses its employer-balance-sheet anchor.

What makes Addition Wealth unique

  • Addable combines employer benefits, wealth, retirement, and insurance guidance in one platform.
  • Its 24/7 AI Advisor uses linked-account data plus human handoff for complex decisions.
  • The new two-brand structure targets institutions and employers with white-labeled customization.

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Funding

Total Funding

$4.2M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$4.2M

Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Unlimited Paid Time Off
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Health Insurance
  • Wellness Program
  • Unlimited Vacation
  • Family Planning Benefits
  • Fertility Treatment Support
  • Parental Leave
  • Stock Options

Growth & Insights and Company News

6 month growth

-3%

1 year growth

0%

2 year growth

3%
PR Newswire
Nov 10th, 2026
Addition Wealth rebrands as Addable, launches AI advisor and insights for 600+ partners

Addition Wealth has rebranded as Addable and launched new AI products for its financial guidance platform. The New York company serves banks, wealth managers, recordkeepers, payments companies, and employers. The suite includes proactive insights, next best actions, and a 24/7 AI Advisor. The advisor answers questions using a person's actual finances. When someone could benefit from a human, the platform recommends a financial professional and helps schedule the meeting. Founded in 2021, Addable works with more than 600 partners, including Fortune 500 institutions. In a survey of its users, 76% said it had positively affected their finances, and 45% said it helped them increase retirement savings. The company will run two brands: Addable for institutions, and Addable Money, an employer-offered financial wellness benefit.

UBS
Dec 20th, 2023
Ana Mahony, Founder and CEO at Addition Wealth, wins the UBS Female Founder Award 2023

Ana Mahony, Founder and CEO at Addition Wealth, wins the UBS Female Founder Award 2023.

TechCrunch
Feb 9th, 2022
Employees Can Count On Addition Wealth For Free, Holistic Financial Planning Services

As companies fight to retain workers amid the “Great Resignation,” many are offering enhanced benefits packages to employees. Financial wellness benefits, in particular, are on the rise, especially those that provide access to personalized or tailored advice. New York-based Addition Wealth, which launched to the public today, is catering to the 87 percent of U.S. []

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