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Aditude

Monetization platform for publishers' programmatic ads

Website

Overview

Aditude helps publishers make more money from programmatic ads. It provides a monetization operating system that includes a fast prebid wrapper and a video player solution to serve ads efficiently. The prebid wrapper works by speeding up auction timing and reducing costs, while the video player delivers video ads in a way that uses resources efficiently. Aditude differentiates itself with customized technology, transparent pricing, and a focus on performance, serving small blogs to large media companies alike. Its goal is to give publishers reliable tools and clear pricing to improve ad revenue and make programmatic monetization easier to manage.

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About Aditude

Simplify's Rating
Why Aditude is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$15M

Headquarters

Yonkers, NY

Founded

2019

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Simplify's take

What believers are saying

  • Aditude ranked No. 13 on Inc.'s 2026 Mid-Atlantic list on October 29.
  • The company launched Aditude Intelligence in 2026 with AI anomaly detection.
  • Aditude appointed first CRO Anthony Gonsalves in 2026, sharpening revenue execution.

What critics are saying

  • DOJ's September 1, 2026 AI brief weakens publishers' licensing leverage and ad economics.
  • Freestar, Raptive, Playwire, and Mediavine crowd Aditude's wrapper market by 2027.
  • If publisher traffic falls, Aditude loses revenue across hundreds of clients; 2027 becomes brittle.

What makes Aditude unique

  • Aditude combines Cloud Wrapper, Insights, Exec, and Prebid Server under one login.
  • 2024 acquisitions of Hashtag Labs and CPMStar add UI, automation, and gaming demand.
  • Yuriy Yarovoy joined June 3, 2026, to tailor monetization for gaming publishers.

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Funding

Total Funding

$15M

Meets

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
$15M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Paid Holidays
  • Remote Work Options
  • 401(k) Company Match
  • Performance Bonus

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-2%

2 year growth

0%
Associated Press
Aug 27th, 2026
Aditude hits $5M in annual revenue without sales team through SaaS pivot and referrals

Jared Siegal, founder and CEO of Aditude, appeared on the DesignRush Podcast to discuss how his company reached $5 million in annual subscription revenue without a sales team. Siegal explained that Aditude achieved this milestone in 18 months after launching its SaaS product, with only four employees including himself and three engineers. The ad-tech company transitioned from a one-person consulting business to a software platform serving publishers. Growth came through customer results and referrals rather than traditional sales operations. Siegal discussed the challenges of converting existing clients to the SaaS model and leveraging advertising platforms to attract new publishers. Aditude later raised a $15 million Series A in 2023 and has since grown to over 50 employees.

Associated Press
Aug 11th, 2026
Aditude ranks No. 547 on Inc. 5000 list with 639% revenue growth

Aditude, an ad technology platform, ranked No. 547 on the 2026 Inc. 5000 list of America's fastest-growing private companies. The New York-based firm achieved 639% revenue growth over three years. This marks Aditude's fourth consecutive appearance on the list. The company also placed No. 43 in the Advertising, Marketing and PR category and No. 8 in Delaware. Founded in March 2019, Aditude provides publisher monetisation solutions and ad stack optimisation tools. The company serves hundreds of publishers across news, gaming, entertainment and lifestyle media. "The ad tech space keeps evolving, and we continue to keep finding ways to deliver real results for publishers," said Jared Siegal, founder and CEO.

Business Wire
Jun 3rd, 2026
Aditude names Yuriy Yarovoy SVP of Games to expand gaming monetization strategy

Aditude Inc., a unified ad tech platform for web and app publishers, has appointed Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead product strategy, business development and go-to-market efforts for gaming and entertainment publishers. Yarovoy previously oversaw growth and revenue at gameplay clipping platform Medal, where monthly active users grew over four times to 16 million gamers. He brings extensive experience in managing ad inventory and navigating the fragmented demand landscape in desktop gaming apps. Aditude's platform already serves gaming publishers including Medal, Modrinth, Now.gg and Arkadium. The company leverages CPMStar, a purpose-built SSP providing gaming publishers access to endemic demand and programmatic monetisation. The appointment signals Aditude's strategic commitment to offering category-specific expertise alongside its technology platform.

Associated Press
Mar 31st, 2026
Aditude ranks No. 13 on Inc.'s fastest-growing Mid-Atlantic companies with 513% revenue growth

Aditude has ranked 13th on Inc. Magazine's 2026 list of fastest-growing companies in the Mid-Atlantic region, recording 513% revenue growth. The ad tech platform, headquartered in Delaware, previously ranked seventh on the 2025 Inc. Regionals Northeast list and 28th in 2024. The company provides ad technology solutions for publishers, offering header bidding, dynamic flooring and analytics through flexible software-as-a-service and revenue-share models. CEO Jared Siegal attributed the growth to team dedication and publisher trust, stating the company aims to build "the most powerful, flexible platform for publishers". Aditude has expanded its product suite and global publisher network over the past year, focusing on transparent, flexible solutions that maximise revenue and operational efficiency for publishers.

Martech Edge
Sep 2nd, 2025
Aditude Secures $15M for Ad Tech Expansion

Aditude, an Ad Operations tech solution for online publishers, raised $15M in a Series A round from Volition Capital. The funding will accelerate the adoption of Aditude's proprietary tech, which enhances ad revenue and efficiency for publishers. Aditude plans to double its team by the end of 2024 and explore strategic acquisitions. The company, previously self-funded, aims to continue its growth and innovation in the $835B digital ad market.

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