Adjust

Adjust

Mobile attribution, analytics platform for marketers

Overview

Adjust provides tools for mobile marketing analytics, focusing on app attribution and in-app analytics for app developers and advertisers. It identifies where users come from, tracks installs and events, and analyzes user behavior to optimize campaigns and measure ROI. The platform also handles data collection and retention with privacy controls, delivered via a subscription model. By emphasizing accurate attribution, actionable insights, and data governance, Adjust helps clients improve ad spend efficiency while staying compliant.

About Adjust

Simplify's Rating
Why Adjust is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.3B

Headquarters

Berlin, Germany

Founded

2012

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Simplify's Take

What believers are saying

  • Datascape's SKAdNetwork dashboard assesses Apple's privacy impact effectively.
  • TikTok partnership equips marketers for iOS 14.5+ privacy challenges.
  • Appodeal alliance delivers growth tools to mobile app creators worldwide.

What critics are saying

  • Singular undercuts Adjust post-November 2024 layoffs of 304 employees.
  • AppsFlyer dominates with mature AI analytics over Growth Copilot beta.
  • Apple's post-2025 iOS updates slash Adjust attribution accuracy by 40-60%.

What makes Adjust unique

  • Adjust's Datascape consolidates multi-source data into intuitive real-time dashboards.
  • Growth Copilot enables natural language queries for instant campaign insights.
  • Fraud Prevention Suite uses machine learning to protect ad budgets in real time.

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Funding

Total Funding

$1.3B

Above

Industry Average

Funded Over

5 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Relocation Assistance

Employee Stock Purchase Plan

Performance Bonus

Profit Sharing

Wellness Program

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Commuter Benefits

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

0%
Tech.eu
Aug 6th, 2025
EWOR names Adjust veteran Simon Dussart as COO to scale its €60M founder fellowship

In late November, Adjust laid off 304 employees.

SRM Today
May 22nd, 2025
Adjust launches AI-powered Growth Copilot to transform app marketing analytics

Adjust has unveiled the public beta of its AI-powered platform, Growth Copilot, which is tailored specifically for app marketers.

PocketGamer
May 21st, 2025
Adjust launches beta for AI-powered Growth Copilot for marketers

App analytics company Adjust has launched the beta for its new Growth Copilot tool aimed at supporting marketers with their user acquisition campaigns.

PocketGamer
Nov 29th, 2024
Singular CEO launches tirade against rival Adjust following layoffs

Last week, Adjust made an unspecified number of layoffs and named former chairman Andrey Kazakov as its new CEO.

Zawya
Oct 25th, 2023
Adjust and Mobmio announce strategic partnership to accelerate mobile industry growth in the MENA region

Dubai:- Mobmio, a mobile performance network, is pleased to announce a strategic partnership with Adjust, a leading measurement and analytics company trusted by marketers to measure and grow their apps across mobile, web, CTV, PC & console, and beyond.

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