Aescape, the body intelligence company, launched the Brady Protocol on October 15, 2026, a 30-minute deep tissue session co-developed with seven-time Super Bowl champion Tom Brady. It is available now on every Aescape table. The session works the full posterior chain, from the calves through the traps. It uses Aescape's Adaptive Body Therapy, which combines robotics and physical AI to map each body and adapt to it. Users set the pressure and can pause or lower it at any time. A team of licensed therapists and trainers developed the protocol over the past year, with Brady involved from concept through testing. Sessions start at $39, with pricing varying by location. Brady is also an investor in and strategic partner of the company.

Massage Envy West Boynton Beach in Florida has introduced Aescape, a self-guided robotic massage system, becoming the first South Florida franchise location to offer the technology. Named one of TIME's Best Inventions of 2024, Aescape uses AI and robotics to deliver customisable massage sessions. Users control their experience through a touchscreen interface, personalising pressure, music, targeted muscle groups and recovery goals whilst remaining clothed. Sessions last 30 or 60 minutes, including setup time. Franchise owner Steve Sculler reports overwhelmingly positive responses and high recurring appointment rates. Aescape launched at select Massage Envy locations in November 2025, with additional franchises rolling out the technology throughout 2026. The system is currently available in limited appointment slots at the West Boynton Beach location.